RELATIONSHIP AMONG BIG FIVE PERSONALITY TRAITS, COMPULSIVE BUYING AND VARIETY SEEKING

Year 2017, Volume: 4 Issue: 3, 217 - 223, 30.09.2017

Aysel Ercis , Musa Unalan

https://doi.org/10.17261/Pressacademia.2017.483

Abstract

Purpose- This study
examined associations among the Big Five personality dimensions and compulsive
buying tendency and variety seeking tendency in Erzurum.

Methodology-
Participants (n=389) completed a
survey that included measures of personality, compulsive buying and variety
seeking. Findings- The results
revealed that four personality traits (extraversion, agreeableness,
conscientiousness, and openness to experience) were positively correlated with
variety seeking tendency. Extraversion was positively related with compulsive
buying tendency, and conscientiousness was negatively related with CBT.
Finally, compulsive buying tendency was positively related with variety seeking
tendency.

Conclusion- Six of
eleven hypotheses are accepted in our model. Our study shows that the
perception levels of participants in the way of variables, the highest-valued
personality factors are agreeableness and conscientiousness, while the
lowest-valued personality trait is emotional stability. The perception level of
compulsive buying tendency is very low. However, the perception level of
variety seeking is high.
 

Keywords

Big five personality, compulsive buying, variety seeking

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