AN INVESTIGATION ON THE EFFECT OF PERSONAL CHARACTERISTICS OF GENERATION Y ON THEIR ENTREPRENEURIAL TENDENCIES

Year 2017, Volume: 4 Issue: 3, 279 - 289, 30.09.2017

Gönül Konakay

https://doi.org/10.17261/Pressacademia.2017.490

Abstract

Purpose- The purpose of this study is to
find out the effect of personal characteristics of Generation Y on their
entrepreneurial tendencies.

Methodology- The study was administered to 948
Generation Y students of Kocaeli University who took the course titled Introduction
to Business. The “Rokeach Value Inventory” was used for the personal
characteristics of the Generation Y university students.,

Findings- Entrepreneurial tendencies of
Generation Y were determined by using the “Entrepreneurship Scale For University
Students”, developed by Yılmaz and Sünbül in 2009.

Conclusion- Significant differences in
entrepreneurial tendencies were determined by t-test and Levene's test for
gender variable at the level of being affected by variables based on
demographic variables which were determined by factor analysis. For each of the
variables of Entrepreneurship Trends of Generation Y students (Leadership,
Innovation, Sharing and Risk Taking), the Individual Value Scale considered to
affect these variables was subjected to Multiple Regression Analysis separately
with factors called distrust, forgiveness, trust, honesty, and dedication to
work. 

Keywords

Generation, generation Y, entrepreneurship, entrepreneurial tendencies, values

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