Gri Gergedan Metaforu Bağlamında Metaverse'ün Turizm Sektörü Açısından İncelenmesi

Year 2022, Volume: 3 Issue: 2, 160 - 176, 14.12.2022

Gizem Duran , Sevgi Kanıgür , Azize Hassan

Abstract

Makalenin amacı, ihmal edilen fakat bariz olan risk ve durumlar için kullanılan gri gergedan metaforu kapsamında turizm sektöründe metaverse’ün yerini anlamak ve tartışmaktır. Bu bağlamda ikincil verilerden yararlanılarak konu ile ilgili kapsamlı bir alanyazın taraması gerçekleştirilmiştir. Öncelikle gri gergedan metaforu, metaverse ve turizmde metaverse kavramları açıklanmıştır. Alanyazın taramasında turizm ve metaverse’ün gri gergedan metaforu kapsamında incelendiği bir çalışmaya rastlanmamıştır. Bu çalışmada gri gergedan metaforu bağlamında turizmde metaverse’ün incelenmesiyle, konunun farklı bir bakış açısıyla değerlendirilmesi, turizmde dijital dönüşüme hazırlıklı olunması ve rekabet avantajı elde edilebilmesi için katkı sağlanması beklenmektedir. Araştırma sonucunda metaverse kavramının gri gergedan metaforu ile uyumluluk gösterdiği, turizmde metaverse’ün ise tanımlanamayan gri gergedan olarak nitelendirilebileceği sonucuna ulaşılmıştır.

Keywords

Metaverse, Gri Gergedan Metaforu, Turizm, Rekabet Avantajı

Investigation of Metaverse in Terms of the Tourism Sector in the Context of the Gray Rhino Metaphor

Abstract

The purpose of the article is to understand and discuss the place of metaverse in the tourism sector within the scope of the gray rhino metaphor used for neglected but obvious risks and situations. In this context, a comprehensive literature review was carried out on the subject by using secondary data. First of all, the gray rhino metaphor, metaverse and metaverse concepts in tourism are explained. In the literature review, no study has been found in which tourism and the metaverse have been examined within the scope of the gray rhino metaphor. In this study, by examining the metaverse in tourism in the context of the gray rhino metaphor, it is expected to contribute to the evaluation of the subject from a different perspective, to be prepared for digital transformation in tourism and to gain competitive advantage. As a result of the research, it was concluded that the concept of metaverse is compatible with the metaphor of the gray rhino, and that the metaverse in tourism can be described as an unidentified gray rhino.

Keywords

Metaverse, The Gray Rhino Metaphor, Tourism, Competitive Advantage

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