融合B2C和G2C的Metaverse： 旅游业的新商业模式

Year 2023, Volume: 8 Issue: 2, 193 - 202, 15.12.2023

Mune Moğol Sever

https://doi.org/10.31822/jomat.2023-8-2-193

Abstract

元世界（Metaverse）是上一次流行病之后的一个流行词，被认为是在一个单一的数字世界中实现多方平台的功能性工具。本文的主要贡献包括对元网络的概念、组成部分、主要促进技术和在旅游业中的实施进行了有条理的评估，并对如何在旅游业中促进元网络进行了批判性分析，包括通过元网络即服务（MaaS）平台设计一个新的元网络生态系统。在所设计的元网络中，旨在融合B2C和G2C两种商业模式，构建一种新的混合商业模式B2CG2Ccamping、glamping活动。为了将所设计的元世界具体化，通过基于场景的方法生成了两个场景。元宇宙是通过Spatial.io软件在512GB容量的台式电脑上设计的，处理器为第11代英特尔（R）酷睿（TM）i9-11950H @ 2.60GHz 2.61 GHz，16.0 GB内存，64位Windows 10企业版。结果表明，设计的元宇宙适用于旅游活动，如本研究案例中的露营。此外，所设计的生态系统批准两种商业模式可以合并在一个平台上： Metaverse。

Metaverse as fusion of B2C &G2C: A new business model for tourism

Abstract

The Metaverse, a buzzword after last pandemic, is accepted as a functional tool enable for multi sided platforms in a single phygital world. The key contributions of this article include an organized evaluation of metaverse concepts, components, main facilitator technologies and implementation in tourism and a critical analysis of how metaverse can be facilitated in tourism including designing a new metaverse ecosystem by means of Metaverse as a service (MaaS) platform. In designed metaverse, it is aimed to merge two business models B2C &G2C to construct a new hybrid business model B2CG2Ccamping, glamping activities. In order to concrete the designed metaverse, two scenarios were generated by means of scenario-based approach. The metaverse designed by means of Spatial.io on a desktop computer with a 512 GB capacity with processor 11th Gen Intel(R) Core (TM) i9-11950H @ 2.60GHz 2.61 GHz, 16.0 GB RAM, 64-bit -Windows 10 Enterprises. Results show that designed metaverse is applicable for tourism activities such as glamping as a case on this study. Besides, the designed ecosystem approved the two business models can be merged in a one platform: Metaverse.

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Keywords

Metaverse, B2B, G2C, Tourism, Glamping

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