A conceptual model for Muslim-friendly hotel entrepreneurship

Year 2024, Volume: 9 Issue: 1, 59 - 72, 30.04.2024

Sultan Nazmiye Kılıç

https://doi.org/10.31822/jomat.2024-9-1-59

Cited By: 1

Abstract

Muslim-friendly tourism is one of the prominent topics in academic studies due to its potential returns and estimated market volume in recent years. Within this tourism type, customizing tourism products and services currently offered in the sector, rendering innovative tourism products and services needed by the customer segment, and profiting from the sale of these products and services are critical issues that need to be underlined. Although many studies have been carried out on Muslim-friendly hotels which are the essential dimensions of Muslim-friendly tourism, it is known that the studies investigating Muslim-friendly hotels in terms of entrepreneurship are limited in number, content, and scope. Therefore, it is aimed to carry out a conceptual analysis of Muslim-friendly hotel entrepreneurship and examine it under the main headings of the entrepreneurship field. Through the in-depth literature analysis, this study provided insights into the Muslim-friendly hotel entrepreneurship model. The Business Model Canvas, the success model, and the challenges of Muslim-friendly hotel entrepreneurship were produced. In addition to the importance of spiritual harmony between the entrepreneur and business concept, a supportive ecosystem was emphasized based on the designed conceptual model. The article was concluded with the implications for future research.

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Keywords

Muslim-friendly tourism, Muslim-friendly hotel, entrepreneurship, conceptual model

Supporting Institution

Balikesir University Rectorate Scientific Research Projects Unit

Project Number

BAP 2018/044

穆斯林友好型酒店创业概念模型

Abstract

近年来，穆斯林友好型旅游业因其潜在回报和预计市场容量而成为学术研究的重要课题之一。在这种旅游类型中，定制该行业目前提供的旅游产品和服务、提供客户群所需的创新旅游产品和服务以及从这些产品和服务的销售中获利是需要强调的关键问题。穆斯林友好型酒店是穆斯林友好型旅游业的重要方面，虽然已有许多关于穆斯林友好型酒店的研究，但众所周知，从创业精神角度调查穆斯林友好型酒店的研究在数量、内容和范围上都很有限。因此，本文旨在对穆斯林友好型酒店创业进行概念分析，并在创业领域的主要标题下对其进行研究。通过深入的文献分析，本研究对穆斯林友好型酒店创业模式进行了深入探讨。提出了 "商业模式画布"、成功模式以及穆斯林友好型酒店创业面临的挑战。除了强调创业者与企业理念之间精神和谐的重要性外，还根据设计的概念模型强调了支持性生态系统。文章最后提出了对未来研究的启示。

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Project Number

BAP 2018/044

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