英国餐厅的有机餐饮行为

Year 2024, Volume: 9 Issue: 2, 127 - 143, 30.09.2024

Lokman Dinc , Rong Huang

https://doi.org/10.31822/jomat.2024-9-2-127

Cited By: 1

Abstract

近几十年来，世界各地的有机食品市场都经历了大幅增长。在英国，考虑到最近有机食品的普及，可以看到有机食品的显著增长。考虑到这些趋势，本研究旨在更好地了解英国餐馆的有机餐饮行为。为实现这一目标，本研究采用了问卷调查技术，并使用 SEM 对数据进行了分析。研究的主要结果证实，一系列因素，包括通过社交媒体发布的广告、知识、价格、口味、质量、可用性和标签，都会显著影响消费者在餐馆消费有机食品的意向。考虑到上述所有关系，本研究建立并测试了一个模型，该模型总结了消费者在餐厅的有机食品就餐行为，涵盖了有机食品就餐的影响因素、消费者意向和实际行为。最后，本研究提供了理论和实践意义。

Keywords

有机食品消费, 餐厅, 消费者行为

Organic dining behaviour in British restaurants

Abstract

The organic food market has experienced significant growth in recent decades all over the world. Within the context of the UK, a remarkable rise can be seen considering the recent popularisation of organic food products. With these trends in mind, the aim of this research is to develop better understanding of organic dining behaviour in British restaurants. To achieve this aim, this research used questionnaire technique and analyse the data using SEM. The key findings of the research confirmed that a range of factors, including advertisements through social media, knowledge, price, taste, quality, availability, and labelling, all significantly influence consumer intention to consume organic food in restaurants. In consideration of all the above-mentioned relationships, this research developed and tested a model which summarises consumers’ organic food dining behaviour in restaurants covering influencing factors, consumer intention and actual behaviour of organic dining. Finally, this research provided theoretical and practical implications.

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Keywords

Organic food consumption, Restaurant, Consumer behaviour

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