The effect of food consumption motivations and food-related personality traits on intention to recommend

Year 2024, Volume: 9 Issue: 3, 245 - 257

Eylem Üstünsoy , Nilüfer Şahin Perçin

https://doi.org/10.31822/jomat.2024-9-3-245

Abstract

In order to better understand the food consumption process (before, during and after) in the travel experience, it is extremely important to reveal food consumption motivations and food-related personality traits and to determine their effect on the intention to recommend, which is one of the post-consumption intentions. Therefore, in this study, it is aimed to reveal the effect of tourists' food consumption motivations and food-related personality traits on their intention to recommend. The participants' food consumption motivations, food-related personality traits and their levels of recommendation intention were explained, it was concluded that food consumption motivations and food-related personality traits were effective on the intention to recommend. This study contributes to the expansion of the relevant literature while providing valuable suggestions to tourism stakeholders to facilitate the food consumption process in the travel experience and to attract tourists to the business

Keywords

Food consumption motivation, Food related personality traits, intention to recommended

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