Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği'nin 'Çocuklara Yönelik Reklamlar’' Başlıklı Maddesine Aykırılıktan Ceza Almış Reklamların Tüketicideki Algısı

Levent Ceylan; Özge Baruönü Latif; Müge Örs

doi:10.18094/josc.399332

Research Article

Perception of Customers On The Banned Ads by The Turkish Advertising Board Due To The Violations On The Regulations Regarding “Ads to Children”

Year 2018, Volume: 11 Issue: 2, 374 - 396, 11.07.2018

Levent Ceylan Özge Baruönü Latif , Müge Örs

https://doi.org/10.18094/josc.399332

Cited By: 1

Abstract

This
study examines ads banned by the Turkish Advertising Board due to the
violations on the regulations regarding “ads to childeren”. Participants watched
these ads unknowingly and their general and ethical perceptions were measured
by using focus groups.The message, target audience and disturbing points of ads
were questioned and findings show that
parents are more sensitive to ethical issues in child-centered advertising,
ethical sensitivity is highly related to education level and ethical concerns increase
when the age of actor kids is getting down

Keywords

Advertising Board, advertising ethics

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