SOCIAL INNOVATION PERCEPTION DIFFERENCES BY THE CHARACTERISTICS OF TOURISM ENTERPRISES

Year 2018, Volume: 1 Issue: 1, 27 - 46, 07.09.2018

Yunus Topsakal , Nedim Yüzbaşıoğlu

Abstract

While researches are generally focused to
investigate the effects of innovations commonly on the organizations, the topic
of social innovation is commonly theoretically addressed. Organizations’ social
innovation practices have not generally been examined. On the other hand,
social innovation has begun to increase in importance because of the local gathering
benefits and the desired social change. Therefore, it is necessary to reveal
the features that are effective in social innovation applications of
enterprises. In this context, the purpose of the research is to reveal the
perception differences of tourism enterprises based on the characteristics of
tourism enterprises operating in Antalya destination. The issue of social
innovation is used in the literature in different disciplines with different
meaning. In this research, social innovation is addressed from the viewpoint of
entrepreneurship, since the research sample is tourism enterprises. A
four-dimensional social innovation perception scale was developed from the
perspective of entrepreneurship. Scale development stages have been developed
and tested by following the general steps of scale development in the
literature. Data were collected from the tourism enterprises with the developed
scale. As a result, it can be said that small-scale tourism enterprises use
transportation options that pollute the environment less than large-scale
tourism enterprises.

Keywords

Social Innovation

TURİZM İŞLETMELERİNİN ÖZELLİKLERİNE GÖRE SOSYAL İNOVASYON ALGI FARKLARI

Abstract

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