An evaluation on sustainable tourism demand: The case of Muğla, Turkey

Year 2019, Volume: 5 Issue: 3, 370 - 379, 01.07.2019

Ozan Bahar , Nur Çelik İlal

https://doi.org/10.24288/jttr.522426

Cited By: 1

Abstract

Tourism sector that is one of the most important, driving power of
social, economic and cultural development, has a significant role, especially
for developing countries. In this sense, the countries aiming to get a bigger
share in tourism have to carefully observe the fast progression in this sector
and fulfill the changing expectations of the customers.  In order to fulfill quality service and
customer satisfaction, sustainability is very important in the sector in
general. In this study which primarily discusses sustainable tourism,
sustainable tourism practices affecting tourism demand will be referred. The
ultimate aim of this research is to evaluate the level of the effect of
sustainable tourism practices on tourism demand. The sample of the study is
a total of 600 persons of foreign tourists who visited Mugla. According to data
acquired from the questionnaires; protection of ecological, cultural and
natural heritage, slow city, eco-label, concept and the competition power of
the enterprise are the affecting factors on the tourism demand. Such results
showed that sustainable tourism practices influence tourism demand
positively. 

Keywords

sustainable tourism, tourism demand, sustainable tourism demand, Muğla

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