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SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ

Year 2019, Volume: 14 Issue: 54, 196 - 207, 30.04.2019

Feyyaz Kaya , Y. Zafer Can Uğurhan Sevil Uzoğlu Bayçu

https://doi.org/10.19168/jyasar.449649
Cited By: 3

Abstract

Kişisel
markalama, günümüzde gittikçe önem kazanan bir kavram haline gelirken, kişisel
markaların yaratılmasında, geliştirilmesinde ve büyütülmesinde sosyal ağlar da
çok kullanışlı ve uygun maliyetli bir platform olarak karşımıza çıkmaktadır. Bu
nedenle sosyal ağlara bağlı bir topluma nasıl aktif bir katılım sağlanacağının
anlaşılması önemlidir. Bu çalışma, sosyal ağların kişisel markalama kavramı
bağlamında nasıl kullanıldığını incelemektedir. Sosyal ağları kullanan kişisel
markaların, çevrimiçi çalışmalarında yeni kariyer fırsatları, ortaklıkları ve
takipçileriyle başarılarını nasıl arttırdığını analiz etmekte ve ayrıca sosyal
medyanın güçlü bir kişisel markanın inşasında nasıl kullanılabileceğini
göstermektedir. Bu kapsamda Nusr-et resmi Instagram hesabı kişisel markalama
kavramı bağlamında içerik analizi yöntemi kullanılarak incelenmiştir. 

Keywords

Kişisel Markalama Kişisel Pazarlama Sosyal Medya Instagram

References

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  • Carlsson, Lena. 2011. Nya tiders varumärken: varumärkesbyggande kommunikation på den sociala webben. Göteborg: Kreafon.
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  • Chartered Institute of Public Relations (CIPR). 2012. Share This: The Social Media Handbook For PR Professionals. Chichester: John Wiley & Sons.
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  • Constantinides, Efthymios ve Fountain, Stegan. 2008. “Web 2.0: Conceptual Foundations And Marketing Issues.” Journal of Direct, Data and Digital Marketing Practice, 9: 231–244.
  • Dunne, Aine., Lawlor, Margaret ve Rowley, Jennifer. 2010. Young People’s Use Of Online Social Networking Sites A Uses And Gratifications Perspective. Journal of Research in Interactive Marketing, 4(1): 46-58.
  • Gökçe, Orhan. 2006. İçerik Analizi Kuramsal ve Pratik Bilgiler. Ankara: Siyasal Kitabevi.
  • Gubbi, Jayavardhana., Buyya, Rajkumar., Marusic, Slaven ve Palaniswami, Marimuthu. 2013. “Internet Of Things: A Vision, Architectural Elements, And Future Directions.” Future Generation Computer Systems, 29(7): 1645-1660.
  • Kaplan, Andreas ve Haenlein, Michael. 2010. “Users Of The World, Unite! The Challenges And Opportunities Of Social Media.” Business Horizons, 53(1): 59–68.
  • Kaputa, Catherine. “The Art Of Branding.” SelfBrand. 2003. Erişim Tarihi: 17.04.2018. www.selfbrand.com/ArtBrandingYourself.html.
  • Khedher, Manel. 2014. “Personal Branding Phenomenon.” International Journal of Information, Business and Management, 6(2): 29-36.
  • Kim, Myung-Ja., Chung, Namho ve Lee, Choong-Ki. 2011. “The Effect Of Perceived Trust On Electronic Commerce: Shopping Online For Tourism Products And Services In South Korea.” Tourism Management, 32(2): 256-265.
  • Lair, Daniel., Sullivan, Katie ve Cheney, George. 2005. “Marketization And The Recasting Of The Professional Self: The Rhetoric And Ethics Of Personal Branding.” Management Communication Quarterly, 18(3): 307-343.
  • Leech, Nancy., Barret, Karen ve Morgan, George. 2008. SPSS For Intermediate Statistics, New York: Taylor & Francis Group.
  • Moreau, Elise. “What Is Instagram. Web Trends.” 2015. Erişim Tarihi: 22.04.2018. http://webtrends.about.com/od/prof4/a/What-Is-Instagram-Wiki.htm.
  • Ollington, Nickolas., Gibb, Jenny ve Harcourt, Mark. 2013. “Online Social Networks: An Emergent Recruiter Tool For Attracting And Screening.” Personel Review, 42(3): 248-265.
  • Peters, Tom. 1997. “The Brand Called You.” Fast Company, 10(10): 83-87.
  • Rouse, Margaret. “Social Media Marketing (SMM).” TechTarget. 2011. Erişim Tarihi: 21.04.2018. http://whatis.techtarget.com/definition/social-media-marketing-SMM.
  • Safko, Lon. 2012. The Social Media Bible: Tactics, Tools, And Strategies For Business Success. Hoboken: John Wiley & Sons.
  • Salvador, Eveleyn. 2011. Step-by-Step Cover Letters. USA: JIST Works.
  • Schwabel, Dan. 2009. Me 2.0: A Powerful Way to Achieve Brand Success. New York: Kaplan Publishers.
  • Shepherd, Ifan. 2005. “From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding.” Journal of Marketing Management, 21(5-6): 589-590.
  • Vitberg, Alan. 2010. “Developing Your Personal Brand Equity.” Journal of Accountancy, 21(1): 56-76.
  • Voorveld, Hilde. Van Noort, Guda ve Duijn, Meryl. 2013. “Building Brands With Interactivity: The Role Of Prior Brand Usage In The Relation Between Perceived Website Interactivity And Brand Responses.” Journal of Brand Management, 20(7): 608-622.
  • Wimmer, Roger ve Dominick, Joseph. 2000. Mass Media Research: An Introduction. CA: Wadsworth.
  • Yıldırım, Ali ve Şimşek, Hasan. 2016. Nitel Araştırma Yöntemleri. İstanbul: Seçkin Yayıncılık.

Year 2019, Volume: 14 Issue: 54, 196 - 207, 30.04.2019

Feyyaz Kaya , Y. Zafer Can Uğurhan Sevil Uzoğlu Bayçu

https://doi.org/10.19168/jyasar.449649
Cited By: 3

Abstract

References

  • “BoomSocial.” Erişim Tarihi: 12.04.2018. https://www.boomsocial.com.
  • “Instagram.” About us. Erişim Tarihi: 22.04.2018. http://www.instagram.com/about/us.
  • Argenti, Paul. 2013. Corporate Communication. New York: McGraw-Hill/Irwin.
  • Arruda, William, An Introduction to Personal Branding. A Revolution in the Way We Manage Our Careers. www.reachcc.com., 2003. Erişim Tarihi: 19.04.2018. https://www.reachcc.com/reachdotcom.nsf/bfb4f3685c4706d2c1256ad1005d5e63/79325a245696e988c1256de000431539/Body/M2/intropersonalbrandingv3.pdf!OpenElement.
  • Bădău, Henry. 2011. Social Media Communication Techniques. Iaşi: Polirom.
  • Buckmann, Jörg. 2017. Einstellungssache: Personalgewinnung mit Frechmut und Können. Wiesbaden: Springer Gabler.
  • Carlsson, Lena. 2011. Nya tiders varumärken: varumärkesbyggande kommunikation på den sociala webben. Göteborg: Kreafon.
  • Chan, Lawranc. 2011. Social Media Marketing for Digital Photographers. NY: John Wiley & Sons.
  • Chartered Institute of Public Relations (CIPR). 2012. Share This: The Social Media Handbook For PR Professionals. Chichester: John Wiley & Sons.
  • Choi, Namkee ve DiNitto, Dianna. 2013. “The Digital Divide Among Low-Income Homebound Older Adults: Internet Use Patterns, eHealth Literacy, and Attitudes Toward Computer/Internet Use.” Journal of Medical Internet Research, 15(5):1-15.
  • Constantinides, Efthymios ve Fountain, Stegan. 2008. “Web 2.0: Conceptual Foundations And Marketing Issues.” Journal of Direct, Data and Digital Marketing Practice, 9: 231–244.
  • Dunne, Aine., Lawlor, Margaret ve Rowley, Jennifer. 2010. Young People’s Use Of Online Social Networking Sites A Uses And Gratifications Perspective. Journal of Research in Interactive Marketing, 4(1): 46-58.
  • Gökçe, Orhan. 2006. İçerik Analizi Kuramsal ve Pratik Bilgiler. Ankara: Siyasal Kitabevi.
  • Gubbi, Jayavardhana., Buyya, Rajkumar., Marusic, Slaven ve Palaniswami, Marimuthu. 2013. “Internet Of Things: A Vision, Architectural Elements, And Future Directions.” Future Generation Computer Systems, 29(7): 1645-1660.
  • Kaplan, Andreas ve Haenlein, Michael. 2010. “Users Of The World, Unite! The Challenges And Opportunities Of Social Media.” Business Horizons, 53(1): 59–68.
  • Kaputa, Catherine. “The Art Of Branding.” SelfBrand. 2003. Erişim Tarihi: 17.04.2018. www.selfbrand.com/ArtBrandingYourself.html.
  • Khedher, Manel. 2014. “Personal Branding Phenomenon.” International Journal of Information, Business and Management, 6(2): 29-36.
  • Kim, Myung-Ja., Chung, Namho ve Lee, Choong-Ki. 2011. “The Effect Of Perceived Trust On Electronic Commerce: Shopping Online For Tourism Products And Services In South Korea.” Tourism Management, 32(2): 256-265.
  • Lair, Daniel., Sullivan, Katie ve Cheney, George. 2005. “Marketization And The Recasting Of The Professional Self: The Rhetoric And Ethics Of Personal Branding.” Management Communication Quarterly, 18(3): 307-343.
  • Leech, Nancy., Barret, Karen ve Morgan, George. 2008. SPSS For Intermediate Statistics, New York: Taylor & Francis Group.
  • Moreau, Elise. “What Is Instagram. Web Trends.” 2015. Erişim Tarihi: 22.04.2018. http://webtrends.about.com/od/prof4/a/What-Is-Instagram-Wiki.htm.
  • Ollington, Nickolas., Gibb, Jenny ve Harcourt, Mark. 2013. “Online Social Networks: An Emergent Recruiter Tool For Attracting And Screening.” Personel Review, 42(3): 248-265.
  • Peters, Tom. 1997. “The Brand Called You.” Fast Company, 10(10): 83-87.
  • Rouse, Margaret. “Social Media Marketing (SMM).” TechTarget. 2011. Erişim Tarihi: 21.04.2018. http://whatis.techtarget.com/definition/social-media-marketing-SMM.
  • Safko, Lon. 2012. The Social Media Bible: Tactics, Tools, And Strategies For Business Success. Hoboken: John Wiley & Sons.
  • Salvador, Eveleyn. 2011. Step-by-Step Cover Letters. USA: JIST Works.
  • Schwabel, Dan. 2009. Me 2.0: A Powerful Way to Achieve Brand Success. New York: Kaplan Publishers.
  • Shepherd, Ifan. 2005. “From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding.” Journal of Marketing Management, 21(5-6): 589-590.
  • Vitberg, Alan. 2010. “Developing Your Personal Brand Equity.” Journal of Accountancy, 21(1): 56-76.
  • Voorveld, Hilde. Van Noort, Guda ve Duijn, Meryl. 2013. “Building Brands With Interactivity: The Role Of Prior Brand Usage In The Relation Between Perceived Website Interactivity And Brand Responses.” Journal of Brand Management, 20(7): 608-622.
  • Wimmer, Roger ve Dominick, Joseph. 2000. Mass Media Research: An Introduction. CA: Wadsworth.
  • Yıldırım, Ali ve Şimşek, Hasan. 2016. Nitel Araştırma Yöntemleri. İstanbul: Seçkin Yayıncılık.
There are 32 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Feyyaz Kaya

Y. Zafer Can Uğurhan This is me

Sevil Uzoğlu Bayçu

Publication Date April 30, 2019
Published in Issue Year 2019 Volume: 14 Issue: 54

Cite

APA Kaya, F., Uğurhan, Y. Z. C., & Uzoğlu Bayçu, S. (2019). SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. Yaşar Üniversitesi E-Dergisi, 14(54), 196-207. https://doi.org/10.19168/jyasar.449649
AMA Kaya F, Uğurhan YZC, Uzoğlu Bayçu S. SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. Yaşar Üniversitesi E-Dergisi. April 2019;14(54):196-207. doi:10.19168/jyasar.449649
Chicago Kaya, Feyyaz, Y. Zafer Can Uğurhan, and Sevil Uzoğlu Bayçu. “SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ”. Yaşar Üniversitesi E-Dergisi 14, no. 54 (April 2019): 196-207. https://doi.org/10.19168/jyasar.449649.
EndNote Kaya F, Uğurhan YZC, Uzoğlu Bayçu S (April 1, 2019) SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. Yaşar Üniversitesi E-Dergisi 14 54 196–207.
IEEE F. Kaya, Y. Z. C. Uğurhan, and S. Uzoğlu Bayçu, “SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ”, Yaşar Üniversitesi E-Dergisi, vol. 14, no. 54, pp. 196–207, 2019, doi: 10.19168/jyasar.449649.
ISNAD Kaya, Feyyaz et al. “SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ”. Yaşar Üniversitesi E-Dergisi 14/54 (April 2019), 196-207. https://doi.org/10.19168/jyasar.449649.
JAMA Kaya F, Uğurhan YZC, Uzoğlu Bayçu S. SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. Yaşar Üniversitesi E-Dergisi. 2019;14:196–207.
MLA Kaya, Feyyaz et al. “SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ”. Yaşar Üniversitesi E-Dergisi, vol. 14, no. 54, 2019, pp. 196-07, doi:10.19168/jyasar.449649.
Vancouver Kaya F, Uğurhan YZC, Uzoğlu Bayçu S. SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. Yaşar Üniversitesi E-Dergisi. 2019;14(54):196-207.

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