The Effect of Restrictions and Perceived Risk During Covid-19 Pandemic Term on Travel Intention

Year 2022, Volume: 15 Issue: 3, 1132 - 1144, 26.09.2022

Şükran Karaca , Tülay Tağraf , Züleyhan Baran

https://doi.org/10.35674/kent.1129403

Abstract

The Covid-19 pandemic affected the whole world and had a serious impact, especially on the tourism industry beginning of 2020. Traveling in a is possible, but its risks and complications are such that it forces tourists to adapt to new conditions. This study is aimed to examine the effect of travel restrictions caused by the Covid-19 pandemic and the perceived travel risks of tourists on travel intention. Within the scope of the study, data were obtained from 393 people by online survey technique. The obtained data were analyzed with the AMOS program, and confirmatory factor analysis and path analysis were performed within the scope of structural equation modeling. As a result of the studies, while the interpersonal constraint, one of the travel constraints, has a negative effect on the travel intention, no significant impact of the other controls (structural, intrinsic, and interest) has been detected. At the same time, it has been revealed that perceived travel risk negatively affects travel intention.

Keywords

Covid-19, Tourist behavior, Travel constraint, Perceived travel risk, Travel intention

Covid-19 Pandemisinde Seyahat Kısıtlarının ve Algılanan Seyahat Riskinin Seyahat Niyetine Etkisi

Abstract

2020 yılının başlarında Covid-19 pandemisi tüm dünyayı etkilemiş ve özellikle turizm endüstrisi üzerinde ciddi bir etki bırakmıştır. Bir pandemi sürecinde seyahat etmek mümkün olduğu kadar riskleri ve komplikasyonları sebebiyle turistlerin yeni koşullara uyum sağlaması gerekmektedir. Bu bağlamda çalışmada, Covid-19'un pandemisinin ortaya çıkardığı seyahat kısıtlarının ve turistlerin algılanan seyahat risklerinin seyahat niyetine etkisinin incelenmesi amaçlanmaktadır. Çalışma kapsamında 393 kişiden çevrimiçi anket tekniği ile veriler elde edilmiştir. Elde edilen veriler AMOS programı ile analize tabi tutularak yapısal eşitlik modellemesi kapsamında doğrulayıcı faktör analizi ve yol analizi yapılmıştır. Yapılan analizler sonucunda, seyahat kısıtlarından kişilerarası kısıtın seyahat niyeti üzerinde negatif bir etkisi varken diğer kısıtların (yapısal, içsel ve ilgi) anlamlı bir etkisi tespit edilememiştir. Aynı zamanda algılanan seyahat riskinin de seyahat niyeti üzerinde negatif bir etkisi olduğu ortaya çıkmıştır.

Keywords

Covid-19, Turist davranışı, Covid-19, Turist davranışı, Seyahat kısıtı, Algılanan seyahat riski, Seyahat niyeti

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