Beyond the Female Love-Male Sex Binary: A Non-representational Approach to Online Dating

Year 2021, Volume: 24 (1) Issue: 47, 7 - 35, 08.03.2021

Gözde Cöbek

https://doi.org/10.18691/kulturveiletisim.811624

Cited By: 1

Abstract

Based on a critical literature review, this paper reveals that online dating studies on heterosexual users’ motivations and mate preferences reproduce two gendered as well as heteronormative arguments. First, women use dating technologies for seeking love whereas men prefer them for arranging casual sex activities. Second, men are inclined to prioritize physical appearance while women tend to value status during mate selection or swiping in e-dating language. The article calls these beauty-status and love-sex dichotomies as the female love-male sex binary which has become a persistent myth through a continuous reproduction. This critical literature review problematizes the binary logic embedded in the literature on heterosexual online dating. To move beyond such duality, it suggests an affective turn which attracts the attention to the mostly neglected things in e-dating studies which focus on heterosexual individuals, namely the body, its capacity, and the affectivity of non-human things like atmospheres as well as images. Among various inspiring techniques in non-representational methodologies, it proposes video reenactment, cyberflaneur or technical walkthrough, and sensory writing techniques to study the online dating phenomenon and to understand motivations as well as swiping strategies of heterosexual online daters.

Keywords

Non-representational methodology, affect, online dating, emotion, mate selection

Beyond the Female Love-Male Sex Binary: A Non-representational Approach to Online Dating

Abstract

Eleştirel literatür taramasına dayanan bu çalışma, heteroseksüel bireylerin motivasyonlarına ve eş seçim tercihlerine odaklanan çevrimiçi flört çalışmalarının, iki cinsiyetçi ve heteronormatif argüman ürettiğini ortaya koymaktadır. Söz konusu çalışmaların birinci argümanı, kadın kullanıcıların flört teknolojilerini aşk amaçlı, erkeklerinse seks amaçlı kullandığıdır. İkinci argüman; eş seçimi -e-flört dilinde “kaydırma”- esnasında erkeklerin fiziksel görüntüye önem verme eğilimi gösterirken kadınların statüye dikkat ettiğini öne sürmektedir. Bu makale, güzellik-statü ve aşk-seks ikiliklerine, mütemadiyen tekrar edilerek günümüzde kalıcı bir mite dönüşmüş, aşk kadını-seks erkeği ikiliği adını vermektedir. Bu eleştirel literatür okuması, heteroseksüel çevrimiçi flört literatüründeki gömülü ikili mantığı sorunsallaştırmaktadır. Böylesi bir ikiliği aşmak adına, duygulanımsal bir dönüş önererek heteroseksüel bireylere odaklanan e-flört çalışmalarında genellikle göz ardı edilen şeylere dikkat çekmektedir; bedene, bedenin kapasitesine ve atmosferler, imajlar gibi beşerî olmayan şeylerin duygulanımsal etkilerine. Temsili olmayan metodolojilerdeki tekniklerden ilham alan bu çalışma; çevrimiçi flört olgusunu çalışmak, heteroseksüel bireylerin motivasyonları ve eş seçim stratejilerini anlamak için video canlandırma, siber flanör ya da teknik yürüyüş ve duyusal yazım tekniklerini önermektedir.

Keywords

Temsili olmayan metodoloji, duygulanım, çevrimiçi flört, duygu, eş seçimi

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