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İŞLETMELERDE DEĞER TEMELLİ YÖNETİM UYGULAMALARI: TÜRKİYE İÇİN BİR MODEL ÇALIŞMASI

Year 2020, Issue: Özel Sayı-Special Issue - İşletme Kamu ve Ekonomi 2020 Özel Sayısı, 1194 - 1210, 25.12.2020

Gürcan Papatya , Nurhan Papatya

https://doi.org/10.30798/makuiibf.796556

Abstract

İşletmelerin dönüşüme/değişime bağlı oluşan rekabetçi bir çevrede kaynakları daha az kârlı ve/veya daha az değer yaratan alanlardan, daha kârlı ve/veya daha fazla değer yaratan alanlara kaydırması, kolay ve kısa dönemde sonuç alınabilecek bir iş olarak gözükmez. Çoğu işletme zoru aşmak için farklı yönetim modelleri ve uygulamaları araştırmaktadır. Değer Temelli Yönetim (DTY) bu farklı model ve uygulamalar arasında değerlendirilir.Bu makalenin temel amacı ve ana konusu, yaşanan dönüşüm/değişim çerçevesinde işletmelerin rekabetçi üstünlük sağlama ve sürdürme konusunda değer yaratan kaynakların etkin yönetiminde önemsenen “değer temelli yönetim” uygulamasını kuramsal okumasını yapmaktır. Ayrıca makalede, Türkiye işletmelerinin kuramı nasıl ele alacağına dair çatı model denemesi yapılmıştır. Bu nedenle makale kavramsal ve model önerisi şeklinde yeni bir kuramsal bir girişim olarak değerlendirilmiştir. Bundan sonraki aşamalarda, irdelenen konuya ve önerilen modele ilişkin görgül bir araştırma olanağı düşünülmüştür.

Keywords

Rekabetçi Üstünlük Değer temelli yönetim Değer kültürü

References

  • Ameels, A., Bruggeman, W. ve Scheipers, G. (2002). www.valuebasedmanagement.net/ articles_ameels_valuebased_full.pdf
  • Anderson, J.C., Jain, C. ve Chintagunta, P. (1993). Customer Value Assessment in Business Markets”, Journal of Business-to-Business Marketing, 1/1: 3-29.
  • Arnold, G., M. Davies (2000). Value Based Management: Context and Application, Great Britain: John Wiley and Sons.
  • Barney, J. B. (1996) Gaining and Sustaining Competitive Advantage, Ohio: Addison-Wesley Publishing Company.
  • Barney, J. B. (2001). Gaining and Sustaining Competitive Advantage, MA: Second Edition, Reading, Addison-Wesley.
  • Barrett, R. (2006). Building a Values-Driven Organizaton: A Whole System Approach to Cultural Transformation, Boston: Butterworth-Heinemann.
  • Brewer P., Chandra G. ve Hock C. (1999). Economic Value Added (EVA): Its Uses and Limitations. SAM Advanced Management Journal, 64, 2 (Spring): 4-11.
  • Brown, S. (1999) .Devaluing value” in Holbrook, M.B. (Ed.), Consumer Value: A Framework for Analysis and Research, Routledge, New York: 159-182.
  • Byers, S. S. vd (1997). Managing Operating Assets to Create Value. Management Decision, 35/2: 133-142.
  • Chernatony, L., Fiano, H. (2000). Added value: its nature, roles and sustaibability. European Journal of Marketing, 34 (½): 39-56. Collins, J. C., Porras, J. I. (1994). Built to Last: Successful Habits of Visionary Companies, New York: Harper Collins.
  • Copeland, T.E. (1994). Why value value?The McKinsey Quarterly, 4: 97-109.
  • Cronin, J. J., Brady, M. K. ve Hult, G. T. (2000). Assessing The Effect of Quality, Value and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments. Journal of Retailing, 76/2: 193-218.
  • Çırpan, H. (2009).Değer Odaklı Yönetim. Çerçeve Dergisi, (Ocak): 118-124.
  • Daum, J.D., Gruber, K.F (2008). Sustaninable Value Creation. http://www.iioe.eu
  • Day, G. S., Fahey, L. (1990). Putting Strategy into Shareholder Value Analysis. Harvard Business Review, (March–April): 156–162.
  • Dinçer, Ö. (2008). Örgüt Geliştirme: Teori, Uygulama ve Teknikleri. İstanbul: Alfa Ya.
  • Dodds, W. B.(1998). A Framework for Strategic Value Management. Advances in Business Studies, 6/10: 1-13. Dolan, S. L., Garcia, S. ve Richley, B. (2006). Managing by Values. London: Palgrave Macmillan.
  • Doyle, P. (2003). Değer Temelli Pazarlama (çev. Gülfidan Barış), İstanbul: MediaCat Ya.
  • Drucker, F. P. (2014). 21. Yüzyıl İçin Yönetim Tartışmaları (çev. İrfan Bahçıvangil, Gülenay Gorbon), İstanbul: Epsilon Ya.
  • Eggert, A., Ulaga, W. (2002). Customer Perceived Value: A Substitute for Satisfaction in Business Markets?”. Journal of Business & Industrial Marketing, 17/2(3): 107
  • Genç, N. (1994).Örgüt Geliştirmenin Verimlilik ve Etkinlik Açısından Değerlendirilmesi ve Başlıca Örgüt Geliştirme Teknikleri. Atatürk Ünv. İİBF Dergisi, 10 (3): 361-370.
  • Haspeslagh, P., Noda, T. ve Boulos, F. (2001). Managing for Value: It.s Not Just About the Numbers. Harvard Business Review, (July/August): 62-74.
  • Hitt, J.S., Hoskisson, R.E. ve Harrison, J.S. (1991). Strategic Competitiveness in the 1990s: Challenges and Opportunities for U.S. Executives. Academy of Management Executives, (May), ss. 18-21.
  • Huber, F., Hermann, A. ve Morgan, R. E. (2001). Gaining Competitive Advantage Through Customer Value Oriented Management. Journal of Consumer Marketing, 18/1: 41-53.
  • Ittner C. D., Larcker D. F. (2001). Assessing Empirical Research in Managerial Accounting: A Value-based Management Perspective. Journal of Accounting and Economics, 32: 349–410.
  • Knight, J.A. (1997), Value Based Management: Developing a Systematic Approach to Creating Shareholder Value. New York: McGraw-Hill.
  • Kotter, J. P., Heskett, J. L. (1992). Corporate Culture and Performance. New York: The Free Press.
  • Malmi, T., Ikäheimo, S. (2003).Value Based Management Practices-Some Evidence from The Field”. Management Accounting Research, 14: 235–254.
  • Martin, J.D., Petty, J.W. (2000). Value Based Management: The Corporate Response to The Shareholder Revolution. Boston: Harvard Business School Press.
  • McDonald, T. (1998). Stop Strategic Planning…and Create Shareholder Value!. Management Decision, 36, 7: 456-459.
  • McTaggart, J. M., Kontes,. P. W. ve Mankins, M. C. (1994). The Value Imperative: Managing for Superior Shareholder Returns. New York: Maxwell Macmillan International.
  • Oxelheim, L., Wihlborg, C. (2003). Recognizing Macroeconomic Fluctuations in Value Based Management. Journal of Applied Corporate Finance, 15, 4(Fall): 104-110.
  • Özen, Ş. (1991). Yönetim Geliştirmede Bir Yaklaşım: Örgüt Geliştirme. Amme İdaresi Dergisi, 24(2): 90-106.
  • Özevren, M. (2008). İşletmelerde Değer Yönetimi, İstanbul: Beta Ya.
  • Özkara, B. (1999).Evrimci ve Devrimci Örgütsel Davranış, Afyon.
  • Papatya, G. (2002). Geleceği Okuma Deneyimi: Senaryolama. İnfomag Bilgi ve İletişim Teknolojileri Dergisi, (22), 76-81.
  • Papatya, G., Uygur, M. N. (2019). Stratejik Karar Verme Sürecini Etkileyen Faktörler: Uluslararası Taşımacılık Sektörü İşletmelerinde Bir Araştırma. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 10 (19): 338-358.
  • Papatya, N. (2006). Pazarlamada Değişimin Ötesi: Yaratıcı ve Yenilikçi Pazarlama Dönüşümü. Pazarlama Dünyası, 20/2006-1: 73-77.
  • Papatya, N., Papatya, G. (2008). Stratejik Çeviklik: Küresel Rekabetin Dönüşümü-Türkiye İlaç Sektörüne İlişkin Değerlendirme ve Bir Model Çalışması. 27-30 Mart Küreselleşme, Demokratikleşme ve Türkiye Uluslararası Sempozyumu Bildiri Kitabı Ya. No. 12, 378-390.
  • Porter, M. (2000). Competitive Strategy, USA: Harvard Business Review, November.
  • Porter, M., (1985). Competitive Advantage, New York: The Free Press, A Division of Macmillan Inc.
  • Power, C. (1991).Value Marketing. Business Week, (November 11): 132-140. Randolph, A. P. (1997). VDM-Value-Driven Management”, Workpaper (June), http://emba.sbe.nova.edu /5102/vdm.htm
  • Rezak, A.A. (2008) The Application of VM/VE for Capital Expenditure Projects for MAHB. 17-18 December, Putra World Trade Centere (PWTC), Kuala Lumpur.
  • Shillito, M. L., De Marle, D. J. (1992). Value: Its Measurement, Design & Management.Wiley Interscience Publication. Slater, S. F., E. M. Olson (1996). A Value-Based Management System. Business Horizons, 39, 5 (September- October): 48-53.
  • Smith, A. (2004). Ulusların Zenginliği (çev. Ayşe Yunus, Mehmet Bakırcı), İstanbul: Alan Ya. 37/7
  • Walters, D. (1997). Developing and Implementing Value-Based Strategy. Management Decision, 35/10: 709-720.
  • Walters, D., Lancaster, G. (1999).Value-based Marketing and its Usefulness to Customers. Management Decision, 37/9: 697-708.
  • Weaver, S. C., J.F. Weston (2003). A Unifying Theory of Value Based Management”, Finance, Paper 4-03 (November) www.tdk.gov.tr

VALUE-BASED MANAGEMENT APPLICATIONS IN BUSINESS: A MODEL STUDY FOR TURKEY

Year 2020, Issue: Özel Sayı-Special Issue - İşletme Kamu ve Ekonomi 2020 Özel Sayısı, 1194 - 1210, 25.12.2020

Gürcan Papatya , Nurhan Papatya

https://doi.org/10.30798/makuiibf.796556

Abstract

In a competitive environment arising from transformation/change, businesses shifting their resources from areas that create less profitable and/or less value to areas that create more profitable and/or more value does not seem to be an easy and short-term business. Most businesses are exploring different management models and practices to overcome the challenge. Value Based Management (VBM) is evaluated between these different models and applications.
The main purpose and main subject of this article is to make a theoretical reading of the application of “value-based management”, which is considered important in the effective management of resources that create value in achieving and sustaining competitive advantage in the framework of the transformation / change experienced. Additionally, this article of Turkey's theory of how business is done on the roof model essay will discuss. Therefore, the article has been evaluated as a new theoretical attempt in the form of conceptual and model proposal. In the next stages, an empirical research opportunity regarding the subject examined and the proposed model was considered

Keywords

Competitive Advantage Value-based management Value culture.

References

  • Ameels, A., Bruggeman, W. ve Scheipers, G. (2002). www.valuebasedmanagement.net/ articles_ameels_valuebased_full.pdf
  • Anderson, J.C., Jain, C. ve Chintagunta, P. (1993). Customer Value Assessment in Business Markets”, Journal of Business-to-Business Marketing, 1/1: 3-29.
  • Arnold, G., M. Davies (2000). Value Based Management: Context and Application, Great Britain: John Wiley and Sons.
  • Barney, J. B. (1996) Gaining and Sustaining Competitive Advantage, Ohio: Addison-Wesley Publishing Company.
  • Barney, J. B. (2001). Gaining and Sustaining Competitive Advantage, MA: Second Edition, Reading, Addison-Wesley.
  • Barrett, R. (2006). Building a Values-Driven Organizaton: A Whole System Approach to Cultural Transformation, Boston: Butterworth-Heinemann.
  • Brewer P., Chandra G. ve Hock C. (1999). Economic Value Added (EVA): Its Uses and Limitations. SAM Advanced Management Journal, 64, 2 (Spring): 4-11.
  • Brown, S. (1999) .Devaluing value” in Holbrook, M.B. (Ed.), Consumer Value: A Framework for Analysis and Research, Routledge, New York: 159-182.
  • Byers, S. S. vd (1997). Managing Operating Assets to Create Value. Management Decision, 35/2: 133-142.
  • Chernatony, L., Fiano, H. (2000). Added value: its nature, roles and sustaibability. European Journal of Marketing, 34 (½): 39-56. Collins, J. C., Porras, J. I. (1994). Built to Last: Successful Habits of Visionary Companies, New York: Harper Collins.
  • Copeland, T.E. (1994). Why value value?The McKinsey Quarterly, 4: 97-109.
  • Cronin, J. J., Brady, M. K. ve Hult, G. T. (2000). Assessing The Effect of Quality, Value and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments. Journal of Retailing, 76/2: 193-218.
  • Çırpan, H. (2009).Değer Odaklı Yönetim. Çerçeve Dergisi, (Ocak): 118-124.
  • Daum, J.D., Gruber, K.F (2008). Sustaninable Value Creation. http://www.iioe.eu
  • Day, G. S., Fahey, L. (1990). Putting Strategy into Shareholder Value Analysis. Harvard Business Review, (March–April): 156–162.
  • Dinçer, Ö. (2008). Örgüt Geliştirme: Teori, Uygulama ve Teknikleri. İstanbul: Alfa Ya.
  • Dodds, W. B.(1998). A Framework for Strategic Value Management. Advances in Business Studies, 6/10: 1-13. Dolan, S. L., Garcia, S. ve Richley, B. (2006). Managing by Values. London: Palgrave Macmillan.
  • Doyle, P. (2003). Değer Temelli Pazarlama (çev. Gülfidan Barış), İstanbul: MediaCat Ya.
  • Drucker, F. P. (2014). 21. Yüzyıl İçin Yönetim Tartışmaları (çev. İrfan Bahçıvangil, Gülenay Gorbon), İstanbul: Epsilon Ya.
  • Eggert, A., Ulaga, W. (2002). Customer Perceived Value: A Substitute for Satisfaction in Business Markets?”. Journal of Business & Industrial Marketing, 17/2(3): 107
  • Genç, N. (1994).Örgüt Geliştirmenin Verimlilik ve Etkinlik Açısından Değerlendirilmesi ve Başlıca Örgüt Geliştirme Teknikleri. Atatürk Ünv. İİBF Dergisi, 10 (3): 361-370.
  • Haspeslagh, P., Noda, T. ve Boulos, F. (2001). Managing for Value: It.s Not Just About the Numbers. Harvard Business Review, (July/August): 62-74.
  • Hitt, J.S., Hoskisson, R.E. ve Harrison, J.S. (1991). Strategic Competitiveness in the 1990s: Challenges and Opportunities for U.S. Executives. Academy of Management Executives, (May), ss. 18-21.
  • Huber, F., Hermann, A. ve Morgan, R. E. (2001). Gaining Competitive Advantage Through Customer Value Oriented Management. Journal of Consumer Marketing, 18/1: 41-53.
  • Ittner C. D., Larcker D. F. (2001). Assessing Empirical Research in Managerial Accounting: A Value-based Management Perspective. Journal of Accounting and Economics, 32: 349–410.
  • Knight, J.A. (1997), Value Based Management: Developing a Systematic Approach to Creating Shareholder Value. New York: McGraw-Hill.
  • Kotter, J. P., Heskett, J. L. (1992). Corporate Culture and Performance. New York: The Free Press.
  • Malmi, T., Ikäheimo, S. (2003).Value Based Management Practices-Some Evidence from The Field”. Management Accounting Research, 14: 235–254.
  • Martin, J.D., Petty, J.W. (2000). Value Based Management: The Corporate Response to The Shareholder Revolution. Boston: Harvard Business School Press.
  • McDonald, T. (1998). Stop Strategic Planning…and Create Shareholder Value!. Management Decision, 36, 7: 456-459.
  • McTaggart, J. M., Kontes,. P. W. ve Mankins, M. C. (1994). The Value Imperative: Managing for Superior Shareholder Returns. New York: Maxwell Macmillan International.
  • Oxelheim, L., Wihlborg, C. (2003). Recognizing Macroeconomic Fluctuations in Value Based Management. Journal of Applied Corporate Finance, 15, 4(Fall): 104-110.
  • Özen, Ş. (1991). Yönetim Geliştirmede Bir Yaklaşım: Örgüt Geliştirme. Amme İdaresi Dergisi, 24(2): 90-106.
  • Özevren, M. (2008). İşletmelerde Değer Yönetimi, İstanbul: Beta Ya.
  • Özkara, B. (1999).Evrimci ve Devrimci Örgütsel Davranış, Afyon.
  • Papatya, G. (2002). Geleceği Okuma Deneyimi: Senaryolama. İnfomag Bilgi ve İletişim Teknolojileri Dergisi, (22), 76-81.
  • Papatya, G., Uygur, M. N. (2019). Stratejik Karar Verme Sürecini Etkileyen Faktörler: Uluslararası Taşımacılık Sektörü İşletmelerinde Bir Araştırma. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 10 (19): 338-358.
  • Papatya, N. (2006). Pazarlamada Değişimin Ötesi: Yaratıcı ve Yenilikçi Pazarlama Dönüşümü. Pazarlama Dünyası, 20/2006-1: 73-77.
  • Papatya, N., Papatya, G. (2008). Stratejik Çeviklik: Küresel Rekabetin Dönüşümü-Türkiye İlaç Sektörüne İlişkin Değerlendirme ve Bir Model Çalışması. 27-30 Mart Küreselleşme, Demokratikleşme ve Türkiye Uluslararası Sempozyumu Bildiri Kitabı Ya. No. 12, 378-390.
  • Porter, M. (2000). Competitive Strategy, USA: Harvard Business Review, November.
  • Porter, M., (1985). Competitive Advantage, New York: The Free Press, A Division of Macmillan Inc.
  • Power, C. (1991).Value Marketing. Business Week, (November 11): 132-140. Randolph, A. P. (1997). VDM-Value-Driven Management”, Workpaper (June), http://emba.sbe.nova.edu /5102/vdm.htm
  • Rezak, A.A. (2008) The Application of VM/VE for Capital Expenditure Projects for MAHB. 17-18 December, Putra World Trade Centere (PWTC), Kuala Lumpur.
  • Shillito, M. L., De Marle, D. J. (1992). Value: Its Measurement, Design & Management.Wiley Interscience Publication. Slater, S. F., E. M. Olson (1996). A Value-Based Management System. Business Horizons, 39, 5 (September- October): 48-53.
  • Smith, A. (2004). Ulusların Zenginliği (çev. Ayşe Yunus, Mehmet Bakırcı), İstanbul: Alan Ya. 37/7
  • Walters, D. (1997). Developing and Implementing Value-Based Strategy. Management Decision, 35/10: 709-720.
  • Walters, D., Lancaster, G. (1999).Value-based Marketing and its Usefulness to Customers. Management Decision, 37/9: 697-708.
  • Weaver, S. C., J.F. Weston (2003). A Unifying Theory of Value Based Management”, Finance, Paper 4-03 (November) www.tdk.gov.tr
There are 48 citations in total.

Details

Primary Language Turkish
Journal Section Case Report
Authors

Gürcan Papatya 0000-0002-9647-5662

Nurhan Papatya 0000-0001-8942-8094

Publication Date December 25, 2020
Submission Date September 17, 2020
Published in Issue Year 2020 Issue: Özel Sayı-Special Issue - İşletme Kamu ve Ekonomi 2020 Özel Sayısı

Cite

APA Papatya, G., & Papatya, N. (2020). İŞLETMELERDE DEĞER TEMELLİ YÖNETİM UYGULAMALARI: TÜRKİYE İÇİN BİR MODEL ÇALIŞMASI. Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty, 7(Özel Sayı-Special Issue), 1194-1210. https://doi.org/10.30798/makuiibf.796556
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