BİR REKABET STRATEJİSİ: KONUMLAMA

Year 1997, , 57 - 60, 15.06.1997

İ. Füsun Sezer

https://doi.org/10.14783/maruoneri.682167

Abstract

The single most important Creative decision in the making of a successful ad or making piece is positioning. This coııcept can apply to basic marketing strategy. it can be constant- the same-for all products created by a company and-for, all media and offers- or it can vary from campaign to campaign. Product position, the way the product is defined by consumers on important attributes- the place the product occupies in consumers’ mind relative to competing products.

Keywords

Konumlama, Rekabet stratejileri

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