ULUSLARARASI REKLAMCILIĞI ULUSAL REKLAMCILIKTAN AYIRAN FAKTÖRLER

Year 1997, , 99 - 102, 15.06.1997

Mert Uydacı

https://doi.org/10.14783/maruoneri.682208

Abstract

International advertisers face many complexities not encountered by domestic advertisers. The most basic issue concerns the degree to which global advertising should be adapted to the unique characteristics of various country markets. Cotnpanies vary in the degree to they adapt their advertising to local markets. In this article the differences behveen international advertising and national advertising have beeıt studied far the adaptation without trouble.

Keywords

Uluslararası reklamcılık, Ulusal reklamcılık, Karşılaştırmalı inceleme

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