PAZARA GİRİŞ YÖNTEMİ OLARAK FRANCHISING

Year 2001, , 133 - 139, 13.01.2001

Ercan Gegez Aslı Yüksel

https://doi.org/10.14783/maruoneri.728095

Abstract

This study focuses on franchising as an international market entry method. Franchising has recently received much attention both in theory and practice. Considering the financial diffıculties of entering foreign markets, franchising stands as a good way of doing business abroad with its financial advantages to exporters.

Keywords

FRANCHISING, PAZARA GİRİŞ YÖNTEMİ, PAZARA GİRİŞ YÖNTEMLERİ, PAZARLAMA, Pazara Giriş Stratejileri

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