Research Article
Year 2001,
, 53 - 58, 15.01.2001
Abstract
Industrial pricing is a topic that is greatly neglected by academicians Keeping in mind that the demand for industrial products is derived demand, pricing industrial products greatly affects the price of consumer products. Therefore, prices of industrial products must be determined carefully and appropriate strategies should be developed. This study examines industrial pricing strategies and special pricing methods used in industrial markets.
Keywords
References
- [1] Birdal,İ.; Aydemir,N., Yönetim Teorileri, Sistem Yayıncılık, İstanbul, 1992, s.6.
- [2] Ertürk, M., İşletme Biliminin Temel İlkeleri, İstanbul,Beta Yayıncılık, 1995, s.99.
- [3] Fulmer, M.R., “Building Organizations that Learn: The MIT Çenter for Organizational Leaming”, Journal of Management Development, Vol.14, No.5, 1995, s.9.
- [4] Gull, A.G.,“Dönüşümü Anlamak”, Executive Excellence ,Yıl:l, Sayı:9, Aralık, 1997, s.9.
Year 2001,
, 53 - 58, 15.01.2001
Abstract
References
- [1] Birdal,İ.; Aydemir,N., Yönetim Teorileri, Sistem Yayıncılık, İstanbul, 1992, s.6.
- [2] Ertürk, M., İşletme Biliminin Temel İlkeleri, İstanbul,Beta Yayıncılık, 1995, s.99.
- [3] Fulmer, M.R., “Building Organizations that Learn: The MIT Çenter for Organizational Leaming”, Journal of Management Development, Vol.14, No.5, 1995, s.9.
- [4] Gull, A.G.,“Dönüşümü Anlamak”, Executive Excellence ,Yıl:l, Sayı:9, Aralık, 1997, s.9.
There are 4 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Eski Sayılar |
| Authors | |
| Publication Date | January 15, 2001 |
| Published in Issue | Year 2001 |
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Marmara Üniversitesi Sosyal Bilimler Enstitüsü
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