The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs' Market Success

Year 2009, Volume: 27 Issue: 2, 181 - 201, 11.03.2015

Aslı Ekmekçi

Abstract

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Keywords

Tüketici davranışları, Alışveriş eğilimi, Çokuluslu pazarlar, çokuluslu işletmecilik

The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs' Market Success

Abstract

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Keywords

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References

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