TURIST ÇEKICILIKLERI VE TURIST AKIŞI ARASINDAKI ILIŞKILERIN MEKÂNSAL BAĞIMLILIĞA DAYALI OLARAK INCELENMESI

Year 2017, Volume: 12 Issue: 4, 232 - 247, 22.10.2017

Deniz Karagöz Yüncü , Yeliz Mert Kantar , Semra Günay Aktaş , Hakan Sezerel

Abstract

Bu çalışmada, turist çekicilikleri ve turist akışı arasındaki ilişkiler
mekansal bağımlılığa dayalı olarak incelenerek farklı bir yaklaşımla
oluşturulmuştur. Çalışmada Bursa, Eskişehir ve Bilecik bölgesinde yer alan 39
ilçede turist çekicilikleri ve yerli/yabancı turistlerin geceleme sayılarına
ilişkin ikincil veriler kullanılmıştır. Verilerin analizi için içerik analizi,
haritalama analizi, Local ve Global Moran’s I otokorelasyon istatistikleri,
klasik regresyon ve mekansal hata modelleri kullanılmıştır. Turist çekiclikleri
ve turist akışı arasındaki ilişkiler incelendiğinden yabancı turist akışının
modellenmesinde mekansal hata modellerinin klasik regresyon modelinden daha iyi
sonuçlar verdiği belirlenmiştir. Mekansal hata modeli bulgularına göre, yerli
ve yabancı turist akışı ile kültürel çekicilikler arasında anlamlı ilişkiler
tespit edilmiştir. Bunun yanısıra yabancı turist akışı ve tarihi çekicilikler
arasında anlamlı bir ilişki bulunmuştur. Çalışmada mekansal modellerin turizm
araştırmalarında kullanımı ve çalışma bulgularının destinasyon yönetimi uygulamaları
tartışılmıştır. 

Keywords

Turist Akışı, Turist Çekicilikleri, Mekansal Otokorelasyon, Mekansal Bağımlılık, Mekansal Hata Modeli

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