Uluslararası Ticarette İşletmeler Arası İlişki Kalitesinin Kavramsallaştırılması ve Tekstil İhracatçıları Üzerine Bir Uygulama

Year 2019, Volume: 14 Issue: 1, 1 - 24, 29.04.2019

Aytuğ Sözüer , Fatih Semerciöz

https://doi.org/10.17153/oguiibf.403292

Abstract

Bu
çalışmanın amacı, işletmelerin karşılıklı alışveriş süreçleri sonucunda ortaya
çıkan ilişki kalitesi olgusunu uluslararası ticaret bağlamında yeniden
kavramsallaştırmaktır. Yazında, ilişki kalitesinin çeşitli biçimlerde tanımlandığı
fakat kavramın uluslararası işlemlere özgü yönüyle yeterince ele alınmadığı
görülmektedir. Alandaki mevcut bilgiler ışığında yapılan kavramsal çıkarımlar,
görgül bir araştırmayla sınanmıştır. Araştırmanın kapsamı, Türkiye'deki
ihracatçı firmaların yurtdışındaki müşterileriyle yürüttükleri ticari
ilişkilerdir. Çalışmada, nicel ağırlıklı bir araştırma tasarımı benimsenmiş;
veriler, belirlenen örneklem grubundan anket yoluyla toplanmıştır. 165 gözleme
dayalı bulgular, uluslararası ticarette ilişki kalitesinin güven, memnuniyet ve
ilişkisel öğrenme boyutlarından oluştuğu yaklaşımını desteklemektedir.
Çalışmanın, ilgili yazında nadiren rastlanan ilişkisel öğrenme olgusunun
uluslararası ticaretteki önemini vurgulaması açısından alana kuramsal katkı
sağlayacağı düşünülmektedir.

Keywords

Uluslararası Ticaret, İşletmeler Arası İlişkiler, Güven, Memnuniyet, İlişkisel Öğrenme, İlişki Kalitesi

Conceptualizing the Inter-firm Relationship Quality in International Trade and an Application on Textile Exporters

Abstract

The purpose of this study is to re-conceptualize the relationship
quality that occurs in buyer-seller exchanges within the international trade
context. In relevant literature, extensive work has been done to define the relationship
quality; however its particular aspects pertaining to international
transactions require further examination. This study’s conceptual inferences,
which are derived from the current knowledge, have been tested by an empirical
research. The scope of the research is the exchanges between exporting firms in
Turkey and their customers abroad. In this respect, a quantitative research
design is employed and data is collected from the sample group through a
survey. Based on 165 observations, the findings support the approach that
relationship quality in international trade is composed of trust, satisfaction,
and relational learning dimensions. The research makes a theoretical
contribution by highlighting the importance of neglected relational learning
concept in inter-firm relationship quality research in the context of
international exchanges.

Keywords

International Trade, Inter-firm Relationships, Trust, Satisfaction, Relational Learning, Relationship Quality

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