COVID-19 Pandemisini Önleyici Tedbirlere Uyma Davranışında Psikolojik Reaktans, Algılanan Risk, Korku ve Kızgınlığın Rolü ve Mesaj Diline İlişkin Bir Öneri

Year 2021, Volume: 22 Issue: 2, 569 - 585, 31.12.2021

Semra Doğan

https://doi.org/10.17494/ogusbd.1041326

Cited By: 3

Abstract

COVID-19, bireysel ve toplumsal düzeyde tüketim kalıplarından gündelik pratiklere birçok konuda değişim ve dönüşümün yaşandığı, bu değişim ve dönüşümün de özellikle bireyler üzerinde farklı psikolojik yansımaların olduğu, küresel ölçekli bir pandemidir. Öte yandan gündelik hayatın özellikle bireysel ve kamusal alanda alınan ve uyulması gereken tedbirlerle büyük ölçüde değişmesi ve bu konuda da bireylerin iş birliğinin gerekiyor olması zorlayıcı bir etki yaratmaktadır. Tedbirlere uyma davranışının kategorik bağımlı değişken olarak kurgulandığı bu araştırmada, psikolojik reaktans, risk algısı, korku ve kızgınlık değişkenlerinin belirleyiciliği lojistik regresyon analizi ile incelenmiştir. Çevrimiçi anket ile toplanan 463 veriden elde edilen bulgular yasaklamalar ve toplumsal düzenlemeler temelindeki psikolojik reaktans, risk algısı ve korkunun tedbirlere yüksek düzeyde uyma davranışı sergilemede belirleyici olduğu ortaya konmuştur. Bu değişkenler referansında mesaj dili yolu ile hedef kitlede tedbirlere uymaya yönelik istenen davranış değişikliğini yaratmaya yönelik öneriler sunulmuştur.

Keywords

Psikolojik Reaktans, Risk Algısı, Korku, Kızgınlık, Mesaj dili, Lojistik Regresyon

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