The Effects of The Vertical Cooperation Strategy Between Airports and Airlines on The Operating Performance of Airlines

Year 2023, Volume: 20 Issue: Human Behavior and Social Institutions, 984 - 1001, 30.10.2023

Armağan Macit , Mehmet Basar

https://doi.org/10.26466/opusjsr.1348252

Abstract

It is aimed to determine the effects of the strategic cooperation between airport operators and airlines on the operational performance of airlines. In addition, it is also among the other aims of the study to deal with all aspects of airport-airline strategic cooperation, which is rare, to develop the relevant literature and to make suggestions to airlines. In the research, cooperation of Pegasus Airlines, the largest private airline company of Turkey, with Istanbul Sabiha Gökçen Airport, which is the fastest growing airport in Europe, is discussed. In the research, in which the mixed method was used, the dimensions of cooperation were revealed primarily through interviews with middle-level managers. Panel regression analysis was used as a quantitative analysis method in the study. It was tried to determine the effect of vertical cooperation on performance with 3 different models established. The impact of the Covid-19 pandemic and the cooperation dummy variables were added to the models and the effects of the cooperation, and the pandemic were revealed. As a result of the study, even though the Covid-19 pandemic has created a structural break on airline performance, the positive effect of cooperation shows that vertical cooperation is an important strategy that can be preferred by airlines. It has been understood that with the airport-airline vertical cooperation strategy, competitive advantage can be created, costs can be kept under control, the activities of idle airports can be increased, and an advantage can be created in providing passenger guarantees given in projects in which the public-private sector cooperates.

Keywords

Airport-Airline Cooperation, Airline Operating Performance, Vertical Strategic Cooperation

Havalimanları ve Havayolları Arasındaki Dikey İşbirliği Stratejisinin Havayollarının Operasyonel Performansına Etkileri

Abstract

Havaalanı işletmecileri ile havayolları arasındaki stratejik iş birliğinin havayollarının operasyonel performansı üzerindeki etkilerinin belirlenmesi amaçlanmaktadır. Ayrıca nadir görülen havalimanı-havayolu stratejik işbirliğinin tüm boyutlarıyla ele alınması, ilgili literatürün geliştirilmesi ve havayollarına önerilerde bulunulması da çalışmanın diğer amaçları arasındadır. Araştırmada Türkiye'nin en büyük özel havayolu şirketi Pegasus Hava Yolları'nın Avrupa'nın en hızlı büyüyen havalimanı olan İstanbul Sabiha Gökçen Havalimanı ile yaptığı işbirliği ele alınmıştır. Karma yöntemin kullanıldığı araştırmada işbirliğinin boyutları öncelikle orta düzey yöneticilerle yapılan görüşmelerle ortaya çıkarılmıştır. Araştırmada niceliksel analiz yöntemi olarak panel regresyon analizi kullanılmıştır. Kurulan 3 farklı model ile dikey işbirliğinin performansa etkisi belirlenmeye çalışılmıştır. Modellere Covid-19 salgınının etkisi ve işbirliği kukla değişkenleri de eklenerek işbirliğinin etkileri ortaya çıkarılmıştır. Çalışma sonucunda, her ne kadar Covid-19 salgını havayolu performansı üzerinde yapısal bir kırılma yaratmış olsa da işbirliğinin olumlu etkisi sebebiyle dikey işbirliğinin havayolları tarafından tercih edilebilecek önemli bir strateji olduğu görülmektedir. Havalimanı-havayolu dikey işbirliği stratejisi ile rekabet avantajı yaratılabileceği, maliyetlerin kontrol altında tutulabileceği, atıl havalimanlarının faaliyetlerinin artırılabileceği, kamu-özel sektörün işbirliği yaptığı projelerde verilen yolcu garantilerinin sağlanmasında avantaj yaratılabileceği anlaşılmıştır.

Keywords

Havaalanı-Havayolu İşbirliği, Havayolu İşletme Performansı, Dikey Stratejik İşbirliği

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