TURKISH CONSUMERS’ PERCEPTION ON ORGANIC FOOD: AN ANALYSIS FOR TURKISH CASE

Year 2019, , 1 - 5, 30.07.2019

Anda E. Yarman Ak Dilek Teker

https://doi.org/10.17261/Pressacademia.2019.1054

Abstract

Purpose- The purpose of this
research is to perceive and determine the reasons for buying and deterrents for
not buying organic products; and to see if modifications in deterrents can
increase purchase of organic products making it a value added for the economy.

Methodology- As the main aim of the
research is to determine Turkish consumers’ perception on organic food and figure
out whether the modifications on the deterrents can convince the consumers to
buy and/or buy more often organic products. As organic food agriculture can be
a powerful element of the economy, the feedbacks of non-organic product users
were deemed to be a good indicator on the path leading to increased demand and
increased production of organic products. A survey composed of 41 questions is
sent and this study summarizes the outputs of 556 responses.

Findings- The outputs highlight the distrust in certification process as the
main deterrent for not buying organic food. The pricing unreliability is also
another crucial factor that prevents consumers to consume more.

Conclusion- The outputs conclude as a proper modification to
be performed on organic product availability, price and reliability on
certification can increase organic product purchase and make it an economic
resource.

Keywords

Organic product, buying reasons, deterrents, economic resource

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