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KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINDAKİ TEMEL VURGULARA İLİŞKİN NİTEL BİR ANALİZ

Year 2017, Volume: 13 Issue: 1, 47 - 58, 01.04.2017

Füsun Çınar Altıntaş

Abstract

Sosyal sorumluluk işletmelerin paydaşlarına karşı ekonomik, yasal, ahlaki ve gönüllü sorumluluklarını yerine getirmesidir. Kurumsal sosyal sorumluluk yasal ve ekonomik yükümlülüklere uymanın yanı sıra sosyal ve çevresel problemlerle de ilgili gönüllü işletme çabalarını da içermektedir. Özellikle günümüzde firmaların sadece finansal performans açısından değil sosyal performans açısından değerlendirilmesi konuyu işletmeler açısından önemli hale getirmiştir. Bu kapsamda yapılan çalışmanın temel amacı KSS bağlamında firmaların hangi söylemlere vurgu yaptığı ve mevcut söylemlerinin hangi temalar çevresinde toplanma eğilimi gösterdiğini inceleyerek analiz etmektir. Bu amaçtan hareketle İstanbul Sanayi odasının 2015 yılı itibariyle açıkladığı ilk 500 firmanın web sitelerinin incelendiği çalışmada elde edilen ön-kavramsallaştırmaya göre işletmeler kurumsal sosyal sorumluluk olgusunu insan-doğa-görev-yaşam-toplum bağlamında mantıksallaştırarak seçtikleri eylemleri bu kapsam dâhilinde gerçekleştirmekte oldukları bulgusuna ulaşılmıştır.

Keywords

kurumsal sosyal sorumluluk içerik analizi

References

  • Aguinis, H., ve Glavas, A. (2013). Embedded Versus Peripheral Corporate Social Responsibility: Psychological Foundations. Industrial and Organizational Psychology, 6(4), 314-332.
  • Aktan C. C. ve Börü D (2007) Kurumsal Sosyal Sorumluluk, Coşkun Can Aktan (ed.), Kurumsal Sosyal Sorumluluk, İşletmeler ve Sosyal Sorumluluk, İGİAD Yayınları, İstanbul, ss 11–37.
  • Basu, K., ve Palazzo, G. (2008). Corporate Social Responsibility: A Process Model of Sensemaking. Academy of Management Review, 33(1), 122-136.
  • Bayrak, S. (2001). İş Ahlakı ve Sosyal Sorumluluk, İstanbul: Beta Basın Yayım Dağıtım AŞ.
  • Becan, C. (2011). Kurumsal Sosyal Sorumluluk Kavramının Paydaş Teorisi ve İletişim Yaklaşımı Açısından Değerlendirilmesi: Bankaların Basın Bültenlerine Yönelik Bir İçerik Analizi, Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 7(1), 16-35.
  • Bhaduri, S. N., & Selarka, E. (2016). Corporate Social Responsibility Around the World—An Overview of Theoretical Framework, and Evolution. In Corporate Governance and Corporate Social Responsibility of Indian Companies (pp. 11-32). Springer Singapore.
  • Bigné, E., Currás-Pérez, R., ve Aldás-Manzano, J. (2012). Dual Nature of Cause-Brand Fit: Influence on Corporate Social Responsibility Consumer Perception, European Journal of Marketing, 46(3/4), 575-594.
  • Branco, M. C., ve Rodrigues, L. L. (2006). Corporate Social Responsibility and Resource-Based Perspectives, Journal of Business Ethics, 69(2), 111-132.
  • Brunk, K. H. (2010). Exploring Origins of Ethical Company/Brand Perceptions—A Consumer Perspective of Corporate Ethics. Journal of Business Research, 63(3), 255-262.
  • Çalışkan, O., ve Ünüsan, C. (2011). Hotel Employee Perceptions of Corporate Social Responsibility and its Effects on Job Satisfaction and Intention to Stay, Anatolia: Turizm Arastirmalari Dergisi, 22(2), 154-166.
  • Carroll, A. B. (1979). A Three-Dimensional Conceptual Model of Corporate Performance, Academy of Management Review, 4(4), 497-505.
  • Carroll, A. B. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders, Business Horizons, 34(4), 39-48.
  • Freeman, R. E. (1984). Stakeholder Management: Framework and Philosophy, Pitman, Mansfield, MA.
  • Garriga, E., ve Melé, D. (2004). Corporate Social Responsibility Theories: Mapping the Territory, Journal of Business Ethics, 53(1-2), 51-71.
  • Giuliani, E. (2016). Human Rights and Corporate Social Responsibility in Developing Countries’ Industrial Clusters. Journal of Business Ethics, 133(1), 39-54.
  • Green, T., ve Peloza, J. (2011). How Does Corporate Social Responsibility Create Value for Consumers?, Journal of Consumer Marketing, 28(1), 48-56.
  • He, Y., ve Lai, K. K. (2014). The Effect of Corporate Social Responsibility on Brand Loyalty: The Mediating Role of Brand Image, Total Quality Management & Business Excellence, 25(3-4), 249-263.
  • Hildebrand, D., Sen, S., ve Bhattacharya, C. B. (2011). Corporate Social Responsibility: A Corporate Marketing Perspective, European Journal of Marketing, 45(9/10), 1353-1364.
  • Hillestad, T., Xie, C., ve Haugland, S. A. (2010). Innovative Corporate Social Responsibility: The Founder's Role in Creating A Trustworthy Corporate Brand Through “Green Innovation”. Journal of Product & Brand Management, 19(6), 440-451.
  • Jamali, D., ve Mirshak, R. (2007). Corporate Social Responsibility (CSR): Theory and Practice in A Developing Country Context, Journal of Business Ethics, 72(3), 243-262.
  • Jamali, D. R., El Dirani, A. M., & Harwood, I. A. (2015). Exploring human resource management roles in corporate social responsibility: the CSR‐HRM co‐creation model. Business Ethics: A European Review, 24(2), 125-143.
  • Jamali, D., & Karam, C. (2016). Corporate Social Responsibility in Developing Countries as an Emerging Field of Study. International Journal of Management Reviews. doi:10.1111/ijmr.12112
  • Kavut, L. (2010). Kurumsal Yönetim, Kurumsal Sosyal Sorumluluk ve Çevresel Raporlama: İMKB 100 Şirketlerinin Çevresel Açıklamalarının İncelenmesi, Yönetim: İstanbul Üniversitesi İşletme İktisadı Enstitüsü Dergisi, (66), 9-43.
  • Klein, J., ve Dawar, N. (2004). Corporate Social Responsibility and Consumers' Attributions and Brand Evaluations in A Product–Harm Crisis, International Journal of Research in Marketing, 21(3), 203-217.
  • Lai, C. S., Chiu, C. J., Yang, C. F., ve Pai, D. C. (2010). The Effects of Corporate Social Responsibility On Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation, Journal of Business Ethics, 95(3), 457-469.
  • Lepoutre, J., ve Heene, A. (2006). Investigating The Impact of Firm Size on Small Business Social Responsibility: A Critical Review, Journal of Business Ethics, 67(3), 257-273.
  • Lindgreen, A., Xu, Y., Maon, F., ve Wilcock, J. (2012). Corporate Social Responsibility Brand Leadership: A Multiple Case Study, European Journal of Marketing, 46(7/8), 965-993.
  • Marin, L., Ruiz, S., ve Rubio, A. (2009). The Role of Identity Salience in The Effects of Corporate Social Responsibility on Consumer Behavior, Journal of Business Ethics, 84(1), 65-78.
  • McWilliams, A., ve Siegel, D. (2001). Corporate Social Responsibility: A Theory of The Firm Perspective, Academy of Management Review, 26(1), 117-127.
  • Özdemir, E. ve Kılıç, S. (2016). Kentlerin Markalaşmasında Kent Web Sitelerinin Rolü: Bursa- Mustafakemalpaşa Belediyesi Örneği, III. Uluslararası Mustafakemalpaşa Sempozyumu, Bursa 13-15 Mayıs 2016.
  • Peloza, J., ve Shang, J. (2011). How Can Corporate Social Responsibility Activities Create Value For Stakeholders? A Systematic Review, Journal of The Academy of Marketing Science, 39(1), 117-135.
  • Sheikh, S. U. R., ve Beise-Zee, R. (2011). Corporate Social Responsibility or Cause-Related Marketing? The Role of Cause Specificity of CSR, Journal of Consumer Marketing, 28(1), 27-39.
  • Siegel, D. S., ve Vitaliano, D. F. (2007). An Empirical Analysis of The Strategic Use of Corporate Social Responsibility, Journal of Economics & Management Strategy, 16(3), 773-792.
  • Stanaland, A. J., Lwin, M. O., ve Murphy, P. E. (2011). Consumer Perceptions of The Antecedents and Consequences of Corporate Social Responsibility, Journal of Business Ethics, 102(1), 47-55.
  • Strand, R., Freeman, R. E., & Hockerts, K. (2015). Corporate social responsibility and sustainability in Scandinavia: An overview. Journal of Business Ethics, 127(1), 1-15.
  • Tak, B. (2009). İşletmelerin Sosyal Sorumlulukları ve Paydaş Grupları İle İlişkilerinin Yönetimi., İstanbul: Beta Basım A.Ş.
  • Tavşancıl, E., ve Aslan, E. (2001). İçerik Analizi ve Uygulama Örnekleri. Epsilon Yayınları: İstanbul.
  • Theaker A (2008). Halkla İlişkilerin Elkitabı, Murat Yaz (Çev.), 2. Basım. MediaCat Yayınları, İstanbul.
  • Theaker, A. (2013). The Public Relations Handbook. Routledge.
  • Torres, A., Bijmolt, T. H., Tribó, J. A., ve Verhoef, P. (2012). Generating Global Brand Equity Through Corporate Social Responsibility to Key Stakeholders, International Journal of Research in Marketing, 29(1), 13-24.
  • Vlachos, P. A., Tsamakos, A., Vrechopoulos, A. P., ve Avramidis, P. K. (2009). Corporate Social Responsibility: Attributions, Loyalty, and The Mediating Role of Trust, Journal of the Academy of Marketing Science, 37(2), 170-180.
  • Wang, Q., Dou, J., ve Jia, S. (2015). A Meta-Analytic Review of Corporate Social Responsibility and Corporate Financial Performance The Moderating Effect of Contextual Factors, Business ve Society,
  • Wood, D. J. (1991). Corporate Social Performance Revisited, Academy of Management Review, 16(4), 691-718.
  • Wood, D. J. (1991b). “Social Issues in Management: Theory and Research in Corporate, Social Performance”, Journal of Management, Vol. 17, No. 383-406.
  • Yıldırım, A. ve Şimşek, H. (2006). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Seçkin Yayıncılık.

Year 2017, Volume: 13 Issue: 1, 47 - 58, 01.04.2017

Füsun Çınar Altıntaş

Abstract

References

  • Aguinis, H., ve Glavas, A. (2013). Embedded Versus Peripheral Corporate Social Responsibility: Psychological Foundations. Industrial and Organizational Psychology, 6(4), 314-332.
  • Aktan C. C. ve Börü D (2007) Kurumsal Sosyal Sorumluluk, Coşkun Can Aktan (ed.), Kurumsal Sosyal Sorumluluk, İşletmeler ve Sosyal Sorumluluk, İGİAD Yayınları, İstanbul, ss 11–37.
  • Basu, K., ve Palazzo, G. (2008). Corporate Social Responsibility: A Process Model of Sensemaking. Academy of Management Review, 33(1), 122-136.
  • Bayrak, S. (2001). İş Ahlakı ve Sosyal Sorumluluk, İstanbul: Beta Basın Yayım Dağıtım AŞ.
  • Becan, C. (2011). Kurumsal Sosyal Sorumluluk Kavramının Paydaş Teorisi ve İletişim Yaklaşımı Açısından Değerlendirilmesi: Bankaların Basın Bültenlerine Yönelik Bir İçerik Analizi, Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 7(1), 16-35.
  • Bhaduri, S. N., & Selarka, E. (2016). Corporate Social Responsibility Around the World—An Overview of Theoretical Framework, and Evolution. In Corporate Governance and Corporate Social Responsibility of Indian Companies (pp. 11-32). Springer Singapore.
  • Bigné, E., Currás-Pérez, R., ve Aldás-Manzano, J. (2012). Dual Nature of Cause-Brand Fit: Influence on Corporate Social Responsibility Consumer Perception, European Journal of Marketing, 46(3/4), 575-594.
  • Branco, M. C., ve Rodrigues, L. L. (2006). Corporate Social Responsibility and Resource-Based Perspectives, Journal of Business Ethics, 69(2), 111-132.
  • Brunk, K. H. (2010). Exploring Origins of Ethical Company/Brand Perceptions—A Consumer Perspective of Corporate Ethics. Journal of Business Research, 63(3), 255-262.
  • Çalışkan, O., ve Ünüsan, C. (2011). Hotel Employee Perceptions of Corporate Social Responsibility and its Effects on Job Satisfaction and Intention to Stay, Anatolia: Turizm Arastirmalari Dergisi, 22(2), 154-166.
  • Carroll, A. B. (1979). A Three-Dimensional Conceptual Model of Corporate Performance, Academy of Management Review, 4(4), 497-505.
  • Carroll, A. B. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders, Business Horizons, 34(4), 39-48.
  • Freeman, R. E. (1984). Stakeholder Management: Framework and Philosophy, Pitman, Mansfield, MA.
  • Garriga, E., ve Melé, D. (2004). Corporate Social Responsibility Theories: Mapping the Territory, Journal of Business Ethics, 53(1-2), 51-71.
  • Giuliani, E. (2016). Human Rights and Corporate Social Responsibility in Developing Countries’ Industrial Clusters. Journal of Business Ethics, 133(1), 39-54.
  • Green, T., ve Peloza, J. (2011). How Does Corporate Social Responsibility Create Value for Consumers?, Journal of Consumer Marketing, 28(1), 48-56.
  • He, Y., ve Lai, K. K. (2014). The Effect of Corporate Social Responsibility on Brand Loyalty: The Mediating Role of Brand Image, Total Quality Management & Business Excellence, 25(3-4), 249-263.
  • Hildebrand, D., Sen, S., ve Bhattacharya, C. B. (2011). Corporate Social Responsibility: A Corporate Marketing Perspective, European Journal of Marketing, 45(9/10), 1353-1364.
  • Hillestad, T., Xie, C., ve Haugland, S. A. (2010). Innovative Corporate Social Responsibility: The Founder's Role in Creating A Trustworthy Corporate Brand Through “Green Innovation”. Journal of Product & Brand Management, 19(6), 440-451.
  • Jamali, D., ve Mirshak, R. (2007). Corporate Social Responsibility (CSR): Theory and Practice in A Developing Country Context, Journal of Business Ethics, 72(3), 243-262.
  • Jamali, D. R., El Dirani, A. M., & Harwood, I. A. (2015). Exploring human resource management roles in corporate social responsibility: the CSR‐HRM co‐creation model. Business Ethics: A European Review, 24(2), 125-143.
  • Jamali, D., & Karam, C. (2016). Corporate Social Responsibility in Developing Countries as an Emerging Field of Study. International Journal of Management Reviews. doi:10.1111/ijmr.12112
  • Kavut, L. (2010). Kurumsal Yönetim, Kurumsal Sosyal Sorumluluk ve Çevresel Raporlama: İMKB 100 Şirketlerinin Çevresel Açıklamalarının İncelenmesi, Yönetim: İstanbul Üniversitesi İşletme İktisadı Enstitüsü Dergisi, (66), 9-43.
  • Klein, J., ve Dawar, N. (2004). Corporate Social Responsibility and Consumers' Attributions and Brand Evaluations in A Product–Harm Crisis, International Journal of Research in Marketing, 21(3), 203-217.
  • Lai, C. S., Chiu, C. J., Yang, C. F., ve Pai, D. C. (2010). The Effects of Corporate Social Responsibility On Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation, Journal of Business Ethics, 95(3), 457-469.
  • Lepoutre, J., ve Heene, A. (2006). Investigating The Impact of Firm Size on Small Business Social Responsibility: A Critical Review, Journal of Business Ethics, 67(3), 257-273.
  • Lindgreen, A., Xu, Y., Maon, F., ve Wilcock, J. (2012). Corporate Social Responsibility Brand Leadership: A Multiple Case Study, European Journal of Marketing, 46(7/8), 965-993.
  • Marin, L., Ruiz, S., ve Rubio, A. (2009). The Role of Identity Salience in The Effects of Corporate Social Responsibility on Consumer Behavior, Journal of Business Ethics, 84(1), 65-78.
  • McWilliams, A., ve Siegel, D. (2001). Corporate Social Responsibility: A Theory of The Firm Perspective, Academy of Management Review, 26(1), 117-127.
  • Özdemir, E. ve Kılıç, S. (2016). Kentlerin Markalaşmasında Kent Web Sitelerinin Rolü: Bursa- Mustafakemalpaşa Belediyesi Örneği, III. Uluslararası Mustafakemalpaşa Sempozyumu, Bursa 13-15 Mayıs 2016.
  • Peloza, J., ve Shang, J. (2011). How Can Corporate Social Responsibility Activities Create Value For Stakeholders? A Systematic Review, Journal of The Academy of Marketing Science, 39(1), 117-135.
  • Sheikh, S. U. R., ve Beise-Zee, R. (2011). Corporate Social Responsibility or Cause-Related Marketing? The Role of Cause Specificity of CSR, Journal of Consumer Marketing, 28(1), 27-39.
  • Siegel, D. S., ve Vitaliano, D. F. (2007). An Empirical Analysis of The Strategic Use of Corporate Social Responsibility, Journal of Economics & Management Strategy, 16(3), 773-792.
  • Stanaland, A. J., Lwin, M. O., ve Murphy, P. E. (2011). Consumer Perceptions of The Antecedents and Consequences of Corporate Social Responsibility, Journal of Business Ethics, 102(1), 47-55.
  • Strand, R., Freeman, R. E., & Hockerts, K. (2015). Corporate social responsibility and sustainability in Scandinavia: An overview. Journal of Business Ethics, 127(1), 1-15.
  • Tak, B. (2009). İşletmelerin Sosyal Sorumlulukları ve Paydaş Grupları İle İlişkilerinin Yönetimi., İstanbul: Beta Basım A.Ş.
  • Tavşancıl, E., ve Aslan, E. (2001). İçerik Analizi ve Uygulama Örnekleri. Epsilon Yayınları: İstanbul.
  • Theaker A (2008). Halkla İlişkilerin Elkitabı, Murat Yaz (Çev.), 2. Basım. MediaCat Yayınları, İstanbul.
  • Theaker, A. (2013). The Public Relations Handbook. Routledge.
  • Torres, A., Bijmolt, T. H., Tribó, J. A., ve Verhoef, P. (2012). Generating Global Brand Equity Through Corporate Social Responsibility to Key Stakeholders, International Journal of Research in Marketing, 29(1), 13-24.
  • Vlachos, P. A., Tsamakos, A., Vrechopoulos, A. P., ve Avramidis, P. K. (2009). Corporate Social Responsibility: Attributions, Loyalty, and The Mediating Role of Trust, Journal of the Academy of Marketing Science, 37(2), 170-180.
  • Wang, Q., Dou, J., ve Jia, S. (2015). A Meta-Analytic Review of Corporate Social Responsibility and Corporate Financial Performance The Moderating Effect of Contextual Factors, Business ve Society,
  • Wood, D. J. (1991). Corporate Social Performance Revisited, Academy of Management Review, 16(4), 691-718.
  • Wood, D. J. (1991b). “Social Issues in Management: Theory and Research in Corporate, Social Performance”, Journal of Management, Vol. 17, No. 383-406.
  • Yıldırım, A. ve Şimşek, H. (2006). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Seçkin Yayıncılık.
There are 45 citations in total.

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Füsun Çınar Altıntaş

Publication Date April 1, 2017
Published in Issue Year 2017 Volume: 13 Issue: 1

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APA Çınar Altıntaş, F. (2017). KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINDAKİ TEMEL VURGULARA İLİŞKİN NİTEL BİR ANALİZ. Paradoks Ekonomi Sosyoloji Ve Politika Dergisi, 13(1), 47-58.
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