TÜKETİM RİTÜELİ ÇALIŞMALARININ BİBLİYOMETRİK ANALİZİ

Year 2022, Volume: 15 Issue: 3, 713 - 746, 30.09.2022

Canberk Çetin , Muhammet Ali Tiltay

Abstract

Tüketim ritüeli, farklı disiplinlerde çalışmalara konu olmakla birlikte pazarlama alanına tüketici davranışları kapsamında 1985 yılında Rook tarafından dâhil edilmiştir. Bu çalışmanın amacı, pazarlama kapsamında ele alınan tüketim ritüeli çalışmalarının durumunu nicel bibliyometrik analiz aracılığıyla değerlendirmektir. Çalışma, tüketim ritüeli çalışmalarını pazarlama kapsamında ele alan ilk bibliyometrik analizdir. 1985- 2021 yılları için Scopus veri tabanından toplanan tüketim ritüeli hakkında 165 bilimsel çalışmanın bibliyometrik analizi VOSviewer aracılığıyla, performans analizi ve haritalandırma analizi ile gerçekleştirilmiştir. Tüketim ritüeli çalışmaları performans analizi ile atıf, yazar, üniversite ve ülke bazında değerlendirilmiştir. Haritalandırma analizi yoluyla alanın yapısal ve dinamik görüntüsü ortaya çıkarılmıştır. Çalışma sayılarına göre tür olarak makaleler öne çıkarken, alanın 2010-2019 yılları arasında popülerlik kazandığı, en çok çalışmanın ABD’de gerçekleştirildiği, etki gücü en yüksek çalışma Cova ve Pace (2006), yazar Belk, R.W., dergi ise Journal of Consumer Research’tür. Elde edilen bulgular aracılığıyla, tüketim ritüeli alanında yer alan en etkili çalışmalar, yazarlar, dergiler, üniversiteler ve ülkeler tanımlanmıştır. Çalışma, pazarlama alanı kapsamındaki tüketim ritüeli çalışmalarının yoğunluğunu ve yönelimini ortaya koymaktadır. Aynı zamanda tüketim ritüellerinin gerçekleştirildiği bölgeler, ülkeler, yazarlar arasındaki ilişkiler çalışmaların bölgeselciliğiyle açıklanmıştır. Bu durum gelecekte tüketim ritüeli üzerine çalışmayı hedefleyen araştırmacılar için kavramsal bir temel oluşturmaktadır

Keywords

Tüketim ritüeli, bibliyometrik analiz, performans analizi, haritalandırma analizi

BIBLIOMETRIC ANALYSIS OF CONSUMPTION RITUAL STUDIES

Abstract

Although the consumption ritual is the subject of studies in different disciplines, it was included in the marketing field by Rook in 1985 within the scope of consumer behavior. The aim of this study is to evaluate the status of consumption ritual studies handled within the scope of marketing through quantitative bibliometric analysis. The study is the first bibliometric analysis that deals with consumption ritual studies within the scope of marketing. A bibliometric analysis of 165 scientific studies on consumption rituals collected from the Scopus database for the years 1985-2021 was carried out through VOSviewer, with performance analysis and mapping analysis. While genre articles stand out according to the number of studies, the field gained popularity between 2010-2019, the most studies were conducted in the USA, the most influential study is Cova and Pace (2006), the author is Belk, R.W., and the journal is Journal of Consumer Research. The structural and dynamic view of the area was revealed through mapping analysis. Through the findings, the most influential studies, authors, journals, universities, and countries in the field of consumption ritual were identified. The study reveals the intensity and orientation of consumption ritual studies within the scope of marketing. The relations between the regions, countries, and writers where consumption rituals are performed are explained with regionalism. This situation creates a conceptual basis for researchers who aim to study consumption ritual in the future.

Keywords

Consumption rituals, bibliometric analysis, performance analysis, mapping analysis

References

• Acedo, F. J., Barroso, C. ve Galan, J. L. (2006). The resource‐based theory: dissemination and main trends. Strategic Management Journal, 27(7), 621-636.
• Alves, R. R., Rosa, I. L., Neto, N. A. L. ve Voeks, R. (2012). Animals for the gods: magical and religious faunal use and trade in Brazil. Human Ecology, 40(5), 751-780.
• Anderson, J. L. (1987). Japanese tea ritual: Religion in practice. Man, 22, 475–498.
• Appio, F. P., Cesaroni, F. ve Di Minin, A. (2014). Visualizing the structure and bridges of the intellectual property management and strategy literature: a document co-citation analysis. Scientometrics, 101(1), 623-661.
• Baker, J., Berzins, K., Canvin, K., Benson, I., Kellar, I., Wright, J., Rodriguez Lopez, R., Doxbury, J., Kendall, T. ve Stewart, D. (2021). Non-pharmacological interventions to reduce restrictive practices in adult mental health inpatient settings: the COMPARE systematic mapping review. Health Services and Delivery Research, 9(5), 1-218.
• Belk, R. W. ve Costa, J. A. (1998). The mountain man myth: A contemporary consuming fantasy. Journal of Consumer Research, 25(3), 218-240.
• Bonsu, S. K. ve Belk, R. W. (2003). Do not go cheaply into that good night: Death-ritual consumption in Asante, Ghana. Journal of Consumer Research, 30(1), 41-55.
• Börner, K., Chen, C. ve Boyack, K. W. (2003). Visualizing knowledge domains. Annual review of information science and technology, 37(1), 179-255.
• Brannon, L. A. ve Pilling, V. K. (2005). Encouraging responsible drinking among underage drinkers. Health Marketing Quarterly, 23(2), 3-30.
• Browne, R. B. (Ed.). (1980). Rituals And Ceremonies in Popular Culture. Popular Press.
• Callon, M., Courtial, J. P., Turner, W. A. ve Bauin, S. (1983). From translations to problematic networks: An introduction to co-word analysis. Social Science İnformation, 22(2), 191-235.
• Cariton-Ford, S. L. (1992). Charisma, ritual, collective effervescence, and self-esteem. The Sociological Quarterly, 33(3), 365-387.
• Carrigan, M., Szmigin, I. ve Leek, S. (2006). Managing routine food choices in UK families: The role of convenience consumption. Appetite, 47(3), 372-383.
• Cayla, J. ve Arnould, E. (2013). Ethnographic stories for market learning. Journal of Marketing, 77(4), 1-16.
• Cayla, J., Cova, B. ve Maltese, L. (2013). Party time: recreation rituals in the world of B2B. Journal of Marketing Management, 29(11-12), 1394-1421.
• Cengiz, H. ve Rook, D. W. (2015). Voluntary simplicity in the final rite of passage: Death. In Death in a consumer culture (147-158). Routledge.
• Chen, C. (2006). CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific Literature. Journal of the American Society for information Science and Technology, 57(3), 359-377.
• Chitakunye, P. ve Maclaran, P. (2014). Materiality and family consumption: the role of the television in changing mealtime rituals. Consumption Markets & Culture, 17(1), 50-70.
• Chitakunye, P. ve Takhar, A. (2014). Consuming family quality time: the role of technological devices at mealtimes. British Food Journal, 116(7), 1162-1179.
• Cobo, M. J., López‐Herrera, A. G., Herrera‐Viedma, E. ve Herrera, F. (2011). Science mapping software tools: Review, analysis, and cooperative study among tools. Journal of the American Society for information Science and Technology, 62(7), 1382-1402.
• Cova, B. ve Pace, S. (2006). Brand community of convenience products: new forms of customer empowerment‐the case. European Journal of Marketing, 40(9-10), 1087-1105.
• Cronin, J. M. ve McCarthy, M. B. (2011). Fast food and fast games: an ethnographic exploration of food consumption complexity among the videogames subculture. British Food Journal, 113(6), 720-743.
• Daim, T. U., Rueda, G., Martin, H. ve Gerdsri, P. (2006). Forecasting emerging technologies: Use of bibliometrics and patent analysis. Technological forecasting and social change, 73(8), 981-1012.
• Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., ve Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296.
• Durkheim, E. (1915). The elementary forms of religious life. New York, NY: The Free Press.
• eMarketer (2021). https://www.invoca.com/blog/statistics-digital-marketers-need-to-know
• Fetscherin, M. ve Usunier, J. C. (2012). Corporate branding: an interdisciplinary literature review. European Journal of Marketing, 46(5), 733-753.
• Fiese, B. H. ve Kline, C. A. (1993). Development of the Family Ritual Questionnaire: Initial reliability and validation studies. Journal of Family Psychology, 6(3), 290.
• Gainer, B. (1995). Ritual and relationships: interpersonal influences on shared consumption. Journal of Business Research, 32(3), 253-260.
• Gaviria-Marin, M., Merigo, J. M. ve Popa, S. (2018). Twenty years of the Journal of Knowledge Management: a bibliometric analysis. Journal of Knowledge Management, 22(8), 1655-1687.
• Geertz, C. (1973). The interpretation of cultures. New York, NY: Basic Books.
• Giesler, M. (2006). Consumer gift systems. Journal Of Consumer Research, 33(2), 283-290.
• Hackley, C. (2015). Autoethnography in consumer research. In Qualitative Research Methods in Consumer Psychology, 121-133. Psychology Press
• Hackley, C., Brown, S. ve Hackley, R. A. (2012). The X-Factor enigma: Simon Cowell and the marketization of existential liminality. Marketing Theory, 12(4), 451-469.
• Hegarty, J. A. ve O’Mahony, G. B. (2001). Gastronomy: A phenomenon of cultural expressionism and an aesthetic for living. International Journal of Hospitality Management, 20(1), 3-13.
• Hobson, N. M., Schroeder, J., Risen, J. L., Xygalatas, D. ve Inzlicht, M. (2018). The psychology of rituals: An integrative review and process-based framework. Personality and Social Psychology Review, 22(3), 260-284.
• Holt, D. B. (1992). Examining the Descriptive Value of" Ritual" in Consumer Behavior: View From the Field. Advances in Consumer Research, 19(1).
• Jha, R., Jbara, A. A., Qazvinian, V. ve Radev, D. R. (2017). NLP-driven citation analysis for r scientometrics. Natural Language Engineering, 23(1), 93-130.
• Joy, A., ve Venkatesh, A. (1994). Postmodernism, feminism, and the body: The visible and the invisible in consumer research. International Journal of Research in Marketing, 11(4), 333-357.
• Kapferer, B. (2004). Ritual iteratü and virtual practice: Beyond representation and meaning. Social Analysis: The International Journal of Social and Cultural Practice, 48, 35-54.
• Kessler, M. M. (1963). Bibliographic coupling between scientific papers. American documentation, 14(1), 10-25.
• Kim, J. ve McMillan, S. J. (2008). Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising, 37(1), 99-112.
• Kirch, P. ve O’Day, S. J. (2003). New archaeological insights into ite and status: a case study from pre-contact Hawaii. World Archaeology, 34(3), 484-497.
• Kirleis, W., Klooß, S., Kroll, H. ve Müller, J. (2012). Crop growing and gathering in the northern German Neolithic: a review supplemented by new results. Vegetation History and Archaeobotany, 21(3), 221-242.
• Klainin, P., ve Arthur, D. G. (2009). Postpartum depression in Asian cultures: a iteratüre review. International Journal of Nursing Studies, 46(10), 1355-1373.
• Kozinets, R. V. (2006). Click to connect: Netnography and tribal advertising. Journal of advertising research, 46(3), 279-288.
• Kurt, S. D., ve Ozgen, O. (2013). The meanings, rituals and consumption patterns of Holy Feast and New Year in Turkey: Urban vs rural. Journal of Islamic Marketing, 4(1), 64-79.
• Levi-Strauss, C. (1955). The structural study of myth. The Journal of American Folklore, 68, 428-444.
• Lewis, G. (1980). Day of shining red: An essay on understanding ritual. Cambridge, MA: Cambridge University Press.
• Manning, P. ve Uplisashvili, A. (2007). “Our beer”: ethnographic brands in postsocialist Georgia. American Anthropologist, 109(4), 626-641.
• Meho, L. I. ve Yang, K. (2007). Impact of data sources on citation counts and rankings of LIS faculty: Web of Science versus Scopus and Google Scholar. Journal of The American Society for Information Science and Technology, 58(13), 2105-2125.
• Minowa, Y., Khomenko, O. ve Belk, R. W. (2011). Social change and gendered gift-giving rituals: A historical analysis of Valentine’s Day in Japan. Journal of Macromarketing, 31(1), 44-56.
• Mintz, S. W. ve Du Bois, C. M. (2002). The anthropology of food and eating. Annual Review of Anthropology, 31(1), 99-119.
• Morton, F., Treviño, T. ve Quintanilla, C. (2020). The family grilling consumption experience in Mexico. Journal of Consumer Marketing, 37(5), 559-567.
• Moufahim, M. ve Lichrou, M. (2019). Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage. Tourism Management, 70, 322-332.
• Nguyen, T. D. T. ve Belk, R. W. (2013). Harmonization processes and relational meanings in constructing Asian weddings. Journal of Consumer Research, 40(3), 518-538.
• Nord, J. H. ve Nord, G. D. (1995). MIS research: journal status assessment and analysis. Information & Management, 29(1), 29-42.
• Nuttall, P. ve Tinson, J. (2011). Resistance to ritual practice: exploring perceptions of others. European Journal of Marketing, 45(11/12), 1725-1735.
• Pieroni, A. (2000). Medicinal plants and food medicines in the folk traditions of the upper Lucca Province, Italy. Journal of Ethnopharmacology, 70(3), 235-273.
• Ratcliffe, E., Baxter, W. L. ve Martin, N. (2019). Consumption rituals relating to ite and drink: A review and research agenda. Appetite, 134, 86-93.
• Rey-Martí, A., Ribeiro-Soriano, D. ve Palacios-Marqués, D. (2016). A bibliometric analysis of itera entrepreneurship. Journal of Business Research, 69(5), 1651-1655.
• Rook, D. W. (1985). The ritual dimension of consumer behavior. Journal of consumer research, 12(3), 251-264.
• Schröder, J., Nick, S., Richter-Appelt, H. ve Briken, P. (2018). Psychiatric impact of organized and ritual child sexual abuse: Cross-sectional findings from individuals who report being victimized. International Journal of Environmental Research and Public Health, 15(11), 2417.
• SCI Journal (2021). https://www.scijournal.org/impact-factor-of-eur-j-market.shtml
• Seraj, M. (2012). We create, we connect, we respect, therefore we are: intellectual, social, and cultural value in online communities. Journal of Interactive Marketing, 26(4), 209-222.
• Sharma, N. (2020). Dark tourism and moral disengagement in liminal spaces. Tourism Geographies, 22(2), 273-297.
• Sidali, K. L., Kastenholz, E. ve Bianchi, R. (2015). Food tourism, niche markets and products in rural tourism: Combining the intimacy model and the experience economy as a rural development strategy. Journal of Sustainable Tourism, 23(8-9), 1179-1197.
• Small, H. (1973). Co‐citation in the scientific literature: A new measure of the relationship between two documents. Journal of the American Society for Information Science, 24(4), 265-269.
• Soler, J., Elices, M., Franquesa, A., Barker, S., Friedlander, P., Feilding, A., Fielding, Pascual, J.C. ve Riba, J. (2016). Exploring the therapeutic potential of Ayahuasca: acute intake increases mindfulness-related capacities. Psychopharmacology, 233(5), 823-829.
• Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research. Journal of consumer research, 21(3), 491-503.
• Steward, J. R. (2012). Moral economies and commercial imperatives: ite, diets and spas in central Europe: 1800–1914. Journal of Tourism History, 4(2), 181-203.
• Sweetman, P. (2003). Twenty-first century disease? Habitual reflexivity or the reflexive habitus. The sociological review, 51(4), 528-549.
• Thelwall, M. (2008). Bibliometrics to webometrics. Journal of Information Science, 34(4), 605-621.
• Tian, A. D., Schroeder, J., Häubl, G., Risen, J. L., Norton, M. I., ve Gino, F. (2018). Enacting rituals to improve self-control. Journal of Personality and Social Psychology, 114(6), 851.
• Torlak, Ö., Özmen, M., Tiltay, M. A., İşlek, M. S., & Ay, U. (2019). Ritual as assemblage: feast of sacrifice experiences of Turkish consumers. Journal of Islamic Marketing, 10(2), 476-494.
• UNESCO. (2013). Nomination file no. 00645 for instruction in 2013 on the representative list of the intangible cultural heritage of humanity. Intergovernmental committee for the safeguarding of intangible cultural heritage, eighth session: Baku, Azerbaijan. Erişim Adresi: https://ich.unesco.org/doc/download.php?versionID=20621.
• Van Eck, N.J. ve Waltman, L. (2010), “Software survey: VOSviewer, a computer program for bibliometric mapping”. Scientometrics 84(2), 523-538.
• Vengeliene, V., Celerier, E., Chaskiel, L., Penzo, F. ve Spanagel, R. (2009). Research focus on compulsive behaviour in animals: Compulsive alcohol drinking in rodents. Addiction Biology, 14(4), 384-396.
• Vieira, E. ve Gomes, J. (2009). A comparison of Scopus and Web of Science for a typical university. Scientometrics, 81(2), 587-600.
• Wang, X., Sun, Y. ve Kramer, T. (2021). Ritualistic Consumption Decreases Loneliness by Increasing Meaning. Journal of Marketing Research, 58(2), 282-298.
• Weinberg, B. H. (1974). Bibliographic coupling: A review. Information Storage and Retrieval, 10(5-6), 189-196.
• Williams, P., Hubbard, P., Clark, D. ve Berkeley, N. (2001). Consumption, exclusion and emotion: the social geographies of shopping. Social & Cultural Geography, 2(2), 203-220.
• Wong, D., 2018. VOSviewer. Tech. Serv. Q. 35(2), 219–220.
• Wright, D. (1985). The Metaphysical and Material Worlds: Ayi Kwei Armah’s Ritual Cycle. World Literature Today, 59(3), 337-342.
• Yu, H. Y. A. V. F. G. (2015). Family meals and identity in urban China. Journal of Consumer Marketing, 32(7), 505-519.
• Zimmermann, K. A. (2015). American culture: Traditions and customs of the United States. Live Science.