ASSESSING THE VALIDITY AND RELIABILITY OF THE SPORT CONSUMPTION BEHAVIOR SCALE ON TURKISH FOOTBALL SPECTATORS

Year 2014, Volume: 5 Issue: 2, 11 - 20, 05.05.2014

Olcay Kiremitci , Erdinç Demiray Ali Aycan , Ramazan Gençer

Abstract

The aim of this study is to examine the psychometric qualities of the Turkish version of Sport Consumption Behavior Intention Scale (SCB). The data for the study were obtained from 694 spectators of three different professional football teams. The results of confirmatory factor analysis applied to the data have revealed that the data set was in good fit with the three factor structure formed. Moreover, internal consistency coefficients calculated have shown that the sub-dimensions of attendance intention, media consumption intention and licensed merchandise consumption intention included in the scale are highly reliable. Statistical results obtained from the study show that the adapted Turkish version of the scale was a valid and reliable measurement instrument.

Keywords

Sport Consumption Behavior, Scale Adaptation, Professional Football, Validity, Reliability

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