INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES

Year 2017, , 177 - 184, 30.06.2017

Yeter Demir Uslu Yasemin Hancioglu

https://doi.org/10.17261/Pressacademia.2017.473

Abstract

Purpose- The aim of
the work is to define the concepts of open innovation and crowdsourcing that
the changing competition concept brings and to emphasize its importance for the
enterprises. Then, we examine the examples of businesses and practices that
benefit from the crowdsourcing approach with open innovation perspective in
Turkey.

Methodology- In this
study, descriptive method was used for non-experimental research methods. The
crowdsourcing practices of the enterprises were determined and the current
situation was assessed.

Findings- Many
enterprises are using the “crowdsourcing” approach to increase intensity of
innovation and compete. acikinovasyon.com, which can be called the biggest
innovation network of Turkey, provides the participation of masses in the innovation
processes of enterprises for certain awards (money or gift sets). Innovation
studies and innovation demands of enterprises that need ideas and projects of
the crowd are examined with the help of the table below. While some of these
studies are finished, some are active.

Conclusion-. It seems
that the approach has been used more and more by enterprises in Turkey in
recent years. Businesses can get the results they want cheaper by taking
advantage of the crowd outside the enterprise to solve new product ideas or a
problem.Open innovation and crowdsourcing provide positive outputs to
enterprises when appropriately designed.  

Keywords

: Open innovation, crowdsourcing, enterprise application examples, Turkey

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