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KURUMSAL SÜRDÜRÜLEBİLİRLİK PERFORMANSI VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİ: BORSA İSTANBUL ÖRNEĞİ

Year 2020, , 139 - 148, 30.09.2020

Mine Aksoy

https://doi.org/10.17261/Pressacademia.2020.1277

Abstract

Amaç- Bu çalışmanın amacı, kurumsal sürdürülebilirlik performansı ile marka performansı arasındaki ilişkiyi analiz etmektir. Marka değerini kurumsal performansın bir ölçüsü olarak kullanarak, bu çalışmada kurumsal sürdürülebilirlik performansının marka performansı üzerinde pozitif bir etkisinin olup olmadığı araştırılmıştır.
Yöntem- Bu çalışmada 2014-2018 yılları arasında Borsa İstanbul 100 (BIST 100) Endeksi’nde aralıksız faaliyet gösteren, mali kuruluşlar hariç 63 işletme örneklem olarak seçilmiştir. Hipotezler panel logit ve panel probit modeller kullanılarak test edilmiştir. Hipotezler için iki model oluşturulmuştur. Birinci modelde bağımlı değişken marka performansıdır. İşletmelerin marka performansı göstergesi olarak Brand Finance verisi kullanılmıştır. İkinci modelde bağımlı değişken kurumsal sürdürülebilirlik performansıdır. Kurumsal sürdürülebilirlik performansı olarak ise işletmelerin Borsa İstanbul Sürdürülebilirlik Endeksinde yer alması kriter olarak belirlenmiştir.
Bulgular- Analiz sonuçları işletmelerin sürdürülebilirlik performanslarının, finansal performanslarının, ölçeklerinin, yaşının ve hizmet sektöründe yer almalarının, marka performansları üzerinde pozitif etkisi olduğunu göstermiştir. Analizlerin devamında işletmelerin sürdürülebilirlik performanslarının belirleyicileri incelendiğinde, marka performanslarının, ölçeklerinin ve üretim sektöründe yer almalarının sürdürülebilirlik performanslarını pozitif etkilediği görülmüştür. Son olarak, marka performansı ve sürdürülebilirlik performansı yüksek olan işletmelerin finansal kaldıraçlarının da yüksek olduğu tespit edilmiştir.
Sonuç- Ampirik sonuçlar, kurumsal sürdürülebilirlik performansının marka performansı üzerindeki olumlu etkisini doğrulamaktadır. Ayrıca, bulgular marka performansı yüksek olan şirketlerin daha yüksek bir sürdürülebilirlik performansına sahip olduklarını göstermiştir.

Keywords

Marka performansı kurumsal sürdürülebilirlik performansı paydaş teorisi Brand Finance BIST Sürdürülebilirlik Endeksi

References

  • Aaker , D . A . (1996) ‘ Building Strong Brands ’ , Free Press, New York .
  • Artiach, T., Lee, D., Nelson, D., & Walker, J. (2010). The Determinants of Corporate Sustainability Performance. Accounting and Finance, 31-51.
  • Chiu, T.-K., & Wang, Y.-H. (2014). Determinants of Social Disclosure Quality in Taiwan: An Appliciation of Stakeholder Theory. Journal of Business Ethics, 379-398.
  • Chu , S . and Keh , H . T . ( 2006 ) Brand value creation: Analysis of the interbrand-business week brand value rankings . Marketing Letters 17: 323 – 331 .
  • Cuesta-Gonz á les , M . , Mu ñ oz-Torres , M . J . and Fernandez-Izquierdo , M . A . ( 2006 ) Analysis of social performance in the Spanish fi nancial industry through public data. A proposal . Journal of Business Ethics 69: 289 – 304 .
  • Derksen, J. (2016). The Quality of Corporate Responsibility (CSR) Reporting in the Netherlands. Amsterdam Business School, 1-64.
  • Donaldson , T . and Preston , L . E . (1995) The stakeholder theory of the corporation: Concepts, evidence and implications . Academy of Management Review 20 (1): 65 – 91 .
  • Doyle , P . (2001) ‘ Building value-based branding strategies ’ , Journal of Strategic Marketing , 9 (4): 255 – 268 .
  • Dyllick, T., & Hockerts, K. (2002). Beyond the business case for corporate sustainability. Business Strategy and the Environment, 11: 130–141.
  • Ersoy, E., Bayrakdaroğlu, A., & Şamiloğlu, F. (2011). Türkiye'de Kurumsal Yönetim ve Firma Performansı (Tobin-q ve Anormal Getiri) Arasındaki İlişkinin Analizi. Finans Politik & Ekonomik Yorumlar, 71-84.
  • Fehle , S . , Fournier , S . M . , Madden , T . J . and Shrider , D . G . ( 2008 ) Brand value and asset pricing . Quarterly Journal of Finance and Accounting 47 (1): 3 – 26 .
  • Freeman , R . E . ( 1984 ) Strategic Management: A Strategic Approach . Boston, MA: Pitman.
  • Freeman , R . E . ( 2001 ) Stakeholder theory of the modern corporation . In: T. Beauchamp and N. Bowie (eds.) Ethical Theory and Business. Upper Saddle River, NJ: Prentice Hall , pp. 56– 65.
  • Friedman , M . ( 1970 ) The social responsibility of business is to increase its profi ts . New York Times Magazine 13 September .
  • Friedman , M . ( 1996 ) The social responsibility of business is to increase profi ts . In: S.B. Rae and K.L. Wong (eds.) Beyond Integrity: A Judeo-Christian Approach . Grand Rapids, MI: Zondervan Publishing House , s. 241 – 245 .
  • Gamerschlag, R., & Möller, K. (2011). Determinants of Voluntary CSR Disclosure: Emprical Evidence from Germany. Review of Management Science, s. 233-262.
  • Gelb , D . S . and Strawser , J . A . ( 2001 ) Corporate social responsibility and fi nancial disclosures: An alternative explanation for increased disclosure . Journal of Business Ethics 33 (1): 1 – 13 .
  • Gör, Y., & Tekin, B. (2018). kurumsal Sosyal Sorumluluk Kavramının Kârlılık İle İlişkisi Üzerine Bir Çalışma: Bist 100 Örneği. Sosyal Araştırmalar ve Davranış Bilimleri Dergisi, s. 18-30.
  • Guenster, N., Derwalla, J., Bauerb, R., & Koedijka, K. (2006). LIFE Working Paper Department of Finance Maastricht University, s. 06-15.
  • Harjoto, M. A., & Salas, J. (2017). Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing. Journal of Product & Brand Management.
  • Hull , C . E . and Rothenberg , S . ( 2008 ) Firm performance: The interactions of corporate social performance with innovation and industry differentiation . Strategic Management Journal 29 : 781 – 789 .
  • Kakilli Acaravcı, S., Kandır, S., & Zelka, A. (2015). Kurumsal Yönetimin BIST Şirketlerinin Performanslarına Etkisinin Araştırılması. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, s. 171-183.
  • Kerin , R . A . and Sethuraman , R . ( 1998) ‘ Exploring the brand value — Shareholder value nexus for consumer goods companies ’ , Journal of the Academy of Marketing Science , 26 (4): 260 – 273 .
  • Lantos , G . P . ( 2001 ) The boundaries of strategic corporate social responsibility . Journal of Consumer Marketing 18 (7) : 595 – 630 .
  • Lai, C., Chiu, C., Yang, C. et al. The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation. J Bus Ethics 95, 457–469 (2010). https://doi.org/10.1007/s10551-010-0433-1
  • Li, W., & Zhang, R. (2010). Corporate Social Responsibility, Ownership Structure, and Political Interference: Evidence from China. Journal of Business Ethics, s. 631-645.
  • Lourenço, I. C., & Branco, M. C. (2013). Determinants of corporate sustainability performance in emerging markets: the Brazilian case. Journal of Cleaner Production, 57:134-141.
  • Makni, R., Francoeur, C., & Bellavence, F. (2008). Causality Between Corporate Social Performance and Financial Performance: Evidence from Canadian Firms. Journal of Business Ethics, s. 409-422.
  • Martinez, R.; Nishiyama, N. Enhancing customer-based brand equity through CSR in the hospitality sector. Int. J. Hosp. Tour. Adm. 2019, 20, 329–353.
  • Melo, T., & Galan, J. I. (2011). Effects of corporate social responsibility on brand value. Journal of brand management, 18(6): 423-437.
  • McGuire , J . B . , Sundgreen , A . and Schneewis , T . ( 1988 ) Corporate social responsibility and firm financial performance . Academy of Management Journal 31 (4) : 854 – 872 .
  • Michell , P . , King , J . and Reast , J . ( 2001 ) ‘ Brand values related to industrial products ’ , Industrial Marketing Management , 30 (5): 415 – 425 .
  • Moneva , J . M . and Ortas , E . ( 2008 ) Are stock markets influenced by sustainability matter? Evidence from European companies . International Journal of Sustainable Economy 1 (1) : 1 – 16 .
  • Önder, Ş. (2017). İşletme Karlılığına Kurumsal Sürdürülebilirliğin Etkisi: BIST'te Bir Uygulama. Muhasebe Bilim Dünyası Dergisi, s. 937-956.
  • Pahud De Mortanges , C . and Van Riel , A . ( 2003 ) ‘ Brand equity and shareholder value ’ , European Management Journal , 21(4): 521 – 527 .
  • Porter , M . E . and Kramer , M . R . ( 2006 ) The link between competitive advantage and corporate social responsibility . Harvard Business Review 85 (12) : 78 – 92 .
  • Quazi , A . M . ( 2003 ) Identifying the determinants of corporate managers ’ perceived social obligations .Management Decision 41 (9) : 822 – 831
  • Quazi , A . M . and O ’ Brien , D . ( 2000 ) An empirical test of a cross-national model of corporate social responsibility . Journal of Business Ethics 25 (1) : 33 – 51 .
  • Roberts , P . W . and Dowling , G . R . ( 2002 ) Corporate reputation and sustained superior fi nancial performance . Strategic Management Journal 23 : 1077 – 1093 .
  • Schnietz , K . E . and Epstein , M . J . ( 2005 ) Exploring the fi nancial value of a reputation for corporate social responsibility during a crisis . Corporate Reputation Review 47 (4) : 327 – 345 .
  • Singh, A.; Verma, P. Driving Brand Value through CSR Initiatives: An Empirical Study in Indian. Perspect. Glob. Bus. Rev. 2018, 19, 85–98. https://doi.org/10.1177/0972150917713270.
  • Stanwick , P . A . and Stanwick , S . D . ( 1998 ) The relationship between corporate social performance, and organizational size, fi nancial performance, and environmental performance: An empirical examination . Journal of Business Ethics 17 (2) : 195 – 204 .
  • Ünlü, U., Bayrakdaroğlu, A., & Şamiloğlu, F. (2011). Yönetici Sahipliği ve Firma Değeri: İMKB İçin Ampirik Bir Uygulama. Ankara Üniversitesi Siyasal Bilimler Fakültesi Dergisi, s. 201-214.
  • Valor , C . ( 2005 ) Corporate social responsibility and corporate citizenship: Towards corporate accountability . Business and Society Review 110 (2) : 191 – 212 .
  • Van Marrewijk, M. (2003). Concepts and definitions of CSR and corporate sustainability: Between agency and communion. Journal of Business Ethics, 44(2): 95–105.
  • Waddock , S . A . and Graves , S . B . ( 1997 ) The corporate social performance – Financial social link . Strategic Management Journal 18 (4) : 303 – 319 .
  • Zairi , M . and Peters , J . ( 2000 ) Social responsibility and impact on society . The TQM Magazine 12 (3) : 172 – 178 .
  • Ziegler, A., & Schröder, M. (2010). What Determines the Inclusion in a Sustainability Stock Index? A Panel Data Analysis for European Firms. Ecological Economics, s. 1-33.
  • www.brandfinance.com .............................
  • www.borsaistanbul.com .............................

RELATIONSHIP BETWEEN CORPORATE SUSTAINABILITY PERFORMANCE AND BRAND PERFORMANCE: EVIDENCE FROM BORSA ISTANBUL

Year 2020, , 139 - 148, 30.09.2020

Mine Aksoy

https://doi.org/10.17261/Pressacademia.2020.1277

Abstract

Purpose- The purpose of this study is to analyze the relationship between corporate sustainability performance and brand performance. By using brand value as a measure of corporate performance, in this study we focus on the crucial question of whether corporate sustainability performance pays off or not.
Methodology- The sample comprised of 63 non-financial companies included in Borsa Istanbul 100 Index between 2014 and 2018. We test our hypotheses by simultaneously estimating the panel logit and panel probit models. We have two models to test the hypothesis. In the first model the dependent variable is the brand performance. Brand performance was proxied through Brand Finance data. In the second model the dependent variable is the corporate sustainability performance. The proxy that we used for the corporate sustainability performance was the membership of BIST Sustainability Index.
Findings- Analysis results showed that the sustainability performance, financial performance, firm size, firm age and their involvement in the service sector had a positive impact on brand performance. When the determinants of the corporate sustainability performance of companies were examined, it was seen that brand performance, firm size and their involvement in the manufacturing sector had a positive impact on sustainability performance. Finally, the financial leverage of companies with high brand performance and sustainability performance was also found to be high.
Conclusion- The empirical results tend to confirm the positive influence of corporate sustainability performance on brand performance. Further, the findings indicate that companies with a leading level of brand performance have a higher sustainability performance.

Keywords

Brand performance corporate sustainability performance stakeholder theory Brand Finance BIST Sustainability Index

References

  • Aaker , D . A . (1996) ‘ Building Strong Brands ’ , Free Press, New York .
  • Artiach, T., Lee, D., Nelson, D., & Walker, J. (2010). The Determinants of Corporate Sustainability Performance. Accounting and Finance, 31-51.
  • Chiu, T.-K., & Wang, Y.-H. (2014). Determinants of Social Disclosure Quality in Taiwan: An Appliciation of Stakeholder Theory. Journal of Business Ethics, 379-398.
  • Chu , S . and Keh , H . T . ( 2006 ) Brand value creation: Analysis of the interbrand-business week brand value rankings . Marketing Letters 17: 323 – 331 .
  • Cuesta-Gonz á les , M . , Mu ñ oz-Torres , M . J . and Fernandez-Izquierdo , M . A . ( 2006 ) Analysis of social performance in the Spanish fi nancial industry through public data. A proposal . Journal of Business Ethics 69: 289 – 304 .
  • Derksen, J. (2016). The Quality of Corporate Responsibility (CSR) Reporting in the Netherlands. Amsterdam Business School, 1-64.
  • Donaldson , T . and Preston , L . E . (1995) The stakeholder theory of the corporation: Concepts, evidence and implications . Academy of Management Review 20 (1): 65 – 91 .
  • Doyle , P . (2001) ‘ Building value-based branding strategies ’ , Journal of Strategic Marketing , 9 (4): 255 – 268 .
  • Dyllick, T., & Hockerts, K. (2002). Beyond the business case for corporate sustainability. Business Strategy and the Environment, 11: 130–141.
  • Ersoy, E., Bayrakdaroğlu, A., & Şamiloğlu, F. (2011). Türkiye'de Kurumsal Yönetim ve Firma Performansı (Tobin-q ve Anormal Getiri) Arasındaki İlişkinin Analizi. Finans Politik & Ekonomik Yorumlar, 71-84.
  • Fehle , S . , Fournier , S . M . , Madden , T . J . and Shrider , D . G . ( 2008 ) Brand value and asset pricing . Quarterly Journal of Finance and Accounting 47 (1): 3 – 26 .
  • Freeman , R . E . ( 1984 ) Strategic Management: A Strategic Approach . Boston, MA: Pitman.
  • Freeman , R . E . ( 2001 ) Stakeholder theory of the modern corporation . In: T. Beauchamp and N. Bowie (eds.) Ethical Theory and Business. Upper Saddle River, NJ: Prentice Hall , pp. 56– 65.
  • Friedman , M . ( 1970 ) The social responsibility of business is to increase its profi ts . New York Times Magazine 13 September .
  • Friedman , M . ( 1996 ) The social responsibility of business is to increase profi ts . In: S.B. Rae and K.L. Wong (eds.) Beyond Integrity: A Judeo-Christian Approach . Grand Rapids, MI: Zondervan Publishing House , s. 241 – 245 .
  • Gamerschlag, R., & Möller, K. (2011). Determinants of Voluntary CSR Disclosure: Emprical Evidence from Germany. Review of Management Science, s. 233-262.
  • Gelb , D . S . and Strawser , J . A . ( 2001 ) Corporate social responsibility and fi nancial disclosures: An alternative explanation for increased disclosure . Journal of Business Ethics 33 (1): 1 – 13 .
  • Gör, Y., & Tekin, B. (2018). kurumsal Sosyal Sorumluluk Kavramının Kârlılık İle İlişkisi Üzerine Bir Çalışma: Bist 100 Örneği. Sosyal Araştırmalar ve Davranış Bilimleri Dergisi, s. 18-30.
  • Guenster, N., Derwalla, J., Bauerb, R., & Koedijka, K. (2006). LIFE Working Paper Department of Finance Maastricht University, s. 06-15.
  • Harjoto, M. A., & Salas, J. (2017). Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing. Journal of Product & Brand Management.
  • Hull , C . E . and Rothenberg , S . ( 2008 ) Firm performance: The interactions of corporate social performance with innovation and industry differentiation . Strategic Management Journal 29 : 781 – 789 .
  • Kakilli Acaravcı, S., Kandır, S., & Zelka, A. (2015). Kurumsal Yönetimin BIST Şirketlerinin Performanslarına Etkisinin Araştırılması. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, s. 171-183.
  • Kerin , R . A . and Sethuraman , R . ( 1998) ‘ Exploring the brand value — Shareholder value nexus for consumer goods companies ’ , Journal of the Academy of Marketing Science , 26 (4): 260 – 273 .
  • Lantos , G . P . ( 2001 ) The boundaries of strategic corporate social responsibility . Journal of Consumer Marketing 18 (7) : 595 – 630 .
  • Lai, C., Chiu, C., Yang, C. et al. The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation. J Bus Ethics 95, 457–469 (2010). https://doi.org/10.1007/s10551-010-0433-1
  • Li, W., & Zhang, R. (2010). Corporate Social Responsibility, Ownership Structure, and Political Interference: Evidence from China. Journal of Business Ethics, s. 631-645.
  • Lourenço, I. C., & Branco, M. C. (2013). Determinants of corporate sustainability performance in emerging markets: the Brazilian case. Journal of Cleaner Production, 57:134-141.
  • Makni, R., Francoeur, C., & Bellavence, F. (2008). Causality Between Corporate Social Performance and Financial Performance: Evidence from Canadian Firms. Journal of Business Ethics, s. 409-422.
  • Martinez, R.; Nishiyama, N. Enhancing customer-based brand equity through CSR in the hospitality sector. Int. J. Hosp. Tour. Adm. 2019, 20, 329–353.
  • Melo, T., & Galan, J. I. (2011). Effects of corporate social responsibility on brand value. Journal of brand management, 18(6): 423-437.
  • McGuire , J . B . , Sundgreen , A . and Schneewis , T . ( 1988 ) Corporate social responsibility and firm financial performance . Academy of Management Journal 31 (4) : 854 – 872 .
  • Michell , P . , King , J . and Reast , J . ( 2001 ) ‘ Brand values related to industrial products ’ , Industrial Marketing Management , 30 (5): 415 – 425 .
  • Moneva , J . M . and Ortas , E . ( 2008 ) Are stock markets influenced by sustainability matter? Evidence from European companies . International Journal of Sustainable Economy 1 (1) : 1 – 16 .
  • Önder, Ş. (2017). İşletme Karlılığına Kurumsal Sürdürülebilirliğin Etkisi: BIST'te Bir Uygulama. Muhasebe Bilim Dünyası Dergisi, s. 937-956.
  • Pahud De Mortanges , C . and Van Riel , A . ( 2003 ) ‘ Brand equity and shareholder value ’ , European Management Journal , 21(4): 521 – 527 .
  • Porter , M . E . and Kramer , M . R . ( 2006 ) The link between competitive advantage and corporate social responsibility . Harvard Business Review 85 (12) : 78 – 92 .
  • Quazi , A . M . ( 2003 ) Identifying the determinants of corporate managers ’ perceived social obligations .Management Decision 41 (9) : 822 – 831
  • Quazi , A . M . and O ’ Brien , D . ( 2000 ) An empirical test of a cross-national model of corporate social responsibility . Journal of Business Ethics 25 (1) : 33 – 51 .
  • Roberts , P . W . and Dowling , G . R . ( 2002 ) Corporate reputation and sustained superior fi nancial performance . Strategic Management Journal 23 : 1077 – 1093 .
  • Schnietz , K . E . and Epstein , M . J . ( 2005 ) Exploring the fi nancial value of a reputation for corporate social responsibility during a crisis . Corporate Reputation Review 47 (4) : 327 – 345 .
  • Singh, A.; Verma, P. Driving Brand Value through CSR Initiatives: An Empirical Study in Indian. Perspect. Glob. Bus. Rev. 2018, 19, 85–98. https://doi.org/10.1177/0972150917713270.
  • Stanwick , P . A . and Stanwick , S . D . ( 1998 ) The relationship between corporate social performance, and organizational size, fi nancial performance, and environmental performance: An empirical examination . Journal of Business Ethics 17 (2) : 195 – 204 .
  • Ünlü, U., Bayrakdaroğlu, A., & Şamiloğlu, F. (2011). Yönetici Sahipliği ve Firma Değeri: İMKB İçin Ampirik Bir Uygulama. Ankara Üniversitesi Siyasal Bilimler Fakültesi Dergisi, s. 201-214.
  • Valor , C . ( 2005 ) Corporate social responsibility and corporate citizenship: Towards corporate accountability . Business and Society Review 110 (2) : 191 – 212 .
  • Van Marrewijk, M. (2003). Concepts and definitions of CSR and corporate sustainability: Between agency and communion. Journal of Business Ethics, 44(2): 95–105.
  • Waddock , S . A . and Graves , S . B . ( 1997 ) The corporate social performance – Financial social link . Strategic Management Journal 18 (4) : 303 – 319 .
  • Zairi , M . and Peters , J . ( 2000 ) Social responsibility and impact on society . The TQM Magazine 12 (3) : 172 – 178 .
  • Ziegler, A., & Schröder, M. (2010). What Determines the Inclusion in a Sustainability Stock Index? A Panel Data Analysis for European Firms. Ecological Economics, s. 1-33.
  • www.brandfinance.com .............................
  • www.borsaistanbul.com .............................
There are 50 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Articles
Authors

Mine Aksoy This is me 0000-0002-4773-1770

Publication Date September 30, 2020
Published in Issue Year 2020

Cite

APA Aksoy, M. (2020). KURUMSAL SÜRDÜRÜLEBİLİRLİK PERFORMANSI VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİ: BORSA İSTANBUL ÖRNEĞİ. Research Journal of Business and Management, 7(3), 139-148. https://doi.org/10.17261/Pressacademia.2020.1277
AMA Aksoy M. KURUMSAL SÜRDÜRÜLEBİLİRLİK PERFORMANSI VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİ: BORSA İSTANBUL ÖRNEĞİ. RJBM. September 2020;7(3):139-148. doi:10.17261/Pressacademia.2020.1277
Chicago Aksoy, Mine. “KURUMSAL SÜRDÜRÜLEBİLİRLİK PERFORMANSI VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİ: BORSA İSTANBUL ÖRNEĞİ”. Research Journal of Business and Management 7, no. 3 (September 2020): 139-48. https://doi.org/10.17261/Pressacademia.2020.1277.
EndNote Aksoy M (September 1, 2020) KURUMSAL SÜRDÜRÜLEBİLİRLİK PERFORMANSI VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİ: BORSA İSTANBUL ÖRNEĞİ. Research Journal of Business and Management 7 3 139–148.
IEEE M. Aksoy, “KURUMSAL SÜRDÜRÜLEBİLİRLİK PERFORMANSI VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİ: BORSA İSTANBUL ÖRNEĞİ”, RJBM, vol. 7, no. 3, pp. 139–148, 2020, doi: 10.17261/Pressacademia.2020.1277.
ISNAD Aksoy, Mine. “KURUMSAL SÜRDÜRÜLEBİLİRLİK PERFORMANSI VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİ: BORSA İSTANBUL ÖRNEĞİ”. Research Journal of Business and Management 7/3 (September 2020), 139-148. https://doi.org/10.17261/Pressacademia.2020.1277.
JAMA Aksoy M. KURUMSAL SÜRDÜRÜLEBİLİRLİK PERFORMANSI VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİ: BORSA İSTANBUL ÖRNEĞİ. RJBM. 2020;7:139–148.
MLA Aksoy, Mine. “KURUMSAL SÜRDÜRÜLEBİLİRLİK PERFORMANSI VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİ: BORSA İSTANBUL ÖRNEĞİ”. Research Journal of Business and Management, vol. 7, no. 3, 2020, pp. 139-48, doi:10.17261/Pressacademia.2020.1277.
Vancouver Aksoy M. KURUMSAL SÜRDÜRÜLEBİLİRLİK PERFORMANSI VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİ: BORSA İSTANBUL ÖRNEĞİ. RJBM. 2020;7(3):139-48.

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