Strategic Factors Affecting Green Building Industry: A Macro-Environmental Analysis Using PESTEL Framework

Year 2019, Volume: 23 Issue: 6, 1042 - 1055, 01.12.2019

Serdar Ulubeyli , Oğuzhan Kazancı Aynur Kazaz , Volkan Arslan

https://doi.org/10.16984/saufenbilder.474824

Cited By: 2

Abstract

For the last decade, green buildings have created a new industry of ecological
buildings. However, this industry is still newly developing and finds limited
implementation opportunities when compared to the traditional building
industry. Therefore, for a more preferable green building industry, strategic
factors that can have significant effects on the industry should be
comprehended. Based on this argument, the present study aims (i) to identify
these factors, (ii) to determine their importance levels, and lastly (iii) to
find out their current levels of impact on the industry. To achieve this, a
questionnaire survey was conducted for the Turkish green building industry
through 32 industrial practitioners who have an official LEED Credentials. The
results obtained were evaluated via the relative importance index method. Consequently,
a total of 30 strategic factors were identified. Out of them, 28 were found to
be significant while only 16 currently have a significant impact on the
industry.

Keywords

Green building, LEED, PESTEL, relative importance index, Turkey

References

• [1] L. N. Dwaikat and K. N. Ali, “The economic benefits of a green building – Evidence from Malaysia,” J. Build. Eng., vol. 18, no. February, pp. 448–453, 2018.
• [2] L. Zhang, J. Wu, and H. Liu, “Turning green into gold: A review on the economics of green buildings,” J. Clean. Prod., vol. 172, pp. 2234–2245, 2018.
• [3] Y. He, T. Kvan, M. Liu, and B. Li, “How green building rating systems affect designing green,” Build. Environ., vol. 133, no. February, pp. 19–31, 2018.
• [4] Y. Fan and X. Xia, “Energy-efficiency building retrofit planning for green building compliance,” Build. Environ., vol. 136, no. March, pp. 312–321, 2018.
• [5] H. Nykamp, “A transition to green buildings in Norway,” Environ. Innov. Soc. Transitions, vol. 24, pp. 83–93, 2017.
• [6] Z. Ding, Z. Fan, V. W. Y. Tam, Y. Bian, S. Li, I. M. C. S. Illankoon, and S. Moon, “Green building evaluation system implementation,” Build. Environ., vol. 133, no. February, pp. 32–40, 2018.
• [7] J. Teng, X. Mu, W. Wang, C. Xu, and W. Liu, “Strategies for sustainable development of green buildings,” Sustain. Cities Soc., vol. 44, no. September 2018, pp. 215–226, 2019.
• [8] A. Darko, A. P. C. Chan, Y. Yang, M. Shan, B. J. He, and Z. Gou, “Influences of barriers, drivers, and promotion strategies on green building technologies adoption in developing countries: The Ghanaian case,” J. Clean. Prod., vol. 200, pp. 687–703, 2018.
• [9] W. Shen, W. Tang, A. Siripanan, Z. Lei, C. Duffield, and F. Hui, “Understanding the Green Technical Capabilities and Barriers to Green Buildings in Developing Countries: A Case Study of Thailand,” Sustainability, vol. 10, no. 10, p. 3585, 2018.
• [10] J. Teng, C. Xu, W. Wang, and X. Wu, “A system dynamics-based decision-making tool and strategy optimization simulation of green building development in China,” Clean Technol. Environ. Policy, vol. 20, no. 6, pp. 1259–1270, 2018.
• [11] W. Wang, S. Zhang, and C. Pasquire, “Factors for the adoption of green building specifications in China,” Int. J. Build. Pathol. Adapt., vol. 36, no. 3, pp. 254–267, 2018.
• [12] W. Deng, T. Yang, L. Tang, and Y. T. Tang, “Barriers and policy recommendations for developing green buildings from local government perspective: a case study of Ningbo China,” Intell. Build. Int., vol. 10, no. 2, pp. 61–77, 2018.
• [13] S. Yigit and B. Ozorhon, “A simulation-based optimization method for designing energy efficient buildings,” Energy Build., vol. 178, pp. 216–227, 2018.
• [14] S. Pushkar, “The effect of regional priority points on the performance of LEED 2009 certified buildings in Turkey, Spain, and Italy,” Sustain., vol. 10, no. 10, pp. 1–19, 2018.
• [15] L. O. Uğur and N. Leblebici, “An examination of the LEED green building certification system in terms of construction costs,” Renew. Sustain. Energy Rev., vol. 81, no. March 2017, pp. 1476–1483, 2018.
• [16] H. C. Akdag and T. Beldek, “Waste Management in Green Building Operations Using GSCM,” Int. J. Supply Chain Manag., vol. 6, no. 3, pp. 174–180, 2017.
• [17] S. Mollaoglu, C. Chergia, E. Ergen, and M. Syal, “Diffusion of green building guidelines as innovation in developing countries,” Constr. Innov., vol. 16, no. 1, pp. 11–29, 2016.
• [18] K. Yigit and B. Acarkan, “Assessment of energy performance certificate systems: A case study for residential buildings in Turkey,” Turkish J. Electr. Eng. Comput. Sci., vol. 24, no. 6, pp. 4839–4848, 2016.
• [19] O. Suzer, “A comparative review of environmental concern prioritization: LEED vs other major certification systems,” J. Environ. Manage., vol. 154, pp. 266–283, 2015.
• [20] B. Aktas and B. Ozorhon, “Green Building Certification Process of Existing Buildings in Developing Countries: Cases from Turkey,” J. Manag. Eng., vol. 31, no. 6, 2018.
• [21] G. Johnson, R. Whittington, D. Angwin, R. Patrick, and S. Kevan, Exploring Strategy: Text & Cases, 11th ed. UK: Pearson Education, 2017.
• [22] S. Ulubeyli and O. Kazanci, “Holistic sustainability assessment of green building industry in Turkey,” J. Clean. Prod., vol. 202, pp. 197–212, 2018.