Adapting Behavioral Patterns of Tourists To The Covid-19 Process: Who Are Acceptors, Opponents And Submissives

Year 2023, Volume: 7 Issue: 2, 263 - 280, 30.12.2023

Derya Çetinoğlu , Ece Konaklıoğlu , Selma Meydan Uygur

https://doi.org/10.38015/sbyy.1306873

Abstract

The purpose of this research was to analyze how tourists react to the process during health crisis periods and to what extent they adapt themselves to the pandemic. Therefore, the mixed method approach was used to address the research problem. Firstly, the observation technique was used as the data collection tool in the qualitative step of the study, and then a scale was developed in accordance with the data acquired from the qualitative part. In the qualitative stage of the study, 3 different types of tourist adaptation emerged, including “Acceptors, Submissives and Opponents”. In the second stage of the research, a 5-point Likert-type scale consisting of 26 items was developed to measure 3 types of compliance patterns. The results of the research indicate that the scale can be used in different application areas although the research focused on the COVID-19 pandemic, and that the reactions of the tourists to the procedures applied during the pandemic may differ from each other although it has emerged as a universal problem. Lastly, the different tourist behaviors emerging during the COVID-19 pandemic are highly important for tourist enterprises to develop various applications for tourists and to consider how they can adapt to this process.

Keywords

Tourist behavior, covid-19 pandemics, mixed method, research diaries, behavioral pattern

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