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YAZILI BASIN SINIR ÖTESİNDE: İÇERİĞİN KÂĞITTAN VİDEOYA DÖNÜŞÜMÜ VE GAZETELERİN YOUTUBE PLATFORMUNDAKİ HABERCİLİK DENEYİMLERİ

Year 2020, Volume: 10 Issue: 4, 555 - 572, 30.09.2020

Serkan Bulut

Abstract

Hem dünyada hem de Türkiye’de yazılı basının temsilcileri dijital iletişim teknolojilerine uyum sağlamanın yollarını aramaktadır. Tarihi bağlamda toplumları ve ilişki biçimlerinin seyrini belirlemiş olan gazeteler, bu sefer okuyucu kitlelerin sosyal ağlara geçişi ile etkilenen konumunda bulunarak okuyucularını takip etmek durumunda kalmışlardır. Günümüzde gazeteler de birer birey gibi sosyal medya ağlarında görünürlüğünü arttırma çabasındadır. Buna bağlı olarak gazetelerin YouTube gibi video temelli bir ortamda yayına başlamaları ise mesleki olarak kâğıttan videoya geçiş olarak da değerlendirilmiştir. Çünkü yazılı basının video temelli bir sosyal medya platformu olan YouTube’da yayıncılık faaliyetlerinde bulunması gazeteciliğin dijital dönüşümüne ilişkin önemli bir aşama olarak kabul edilmektedir. Bu çalışmada matbu olarak da yayına devam eden gazetelerin YouTube kanallarının habercilik pratik ve deneyimleri incelenmiştir. YouTube’da gazetelerin hangi haber konularının izleyici kitlesi (aboneler) tarafından talep edilip onaylandığını (en fazla görüntülendiği) anlamak ve tartışmak bu araştırmanın amacını oluşturmaktadır. Diğer yandan gazetelerin dijital dönüşümü ve sosyal ağlardaki akışa dahil olmasının altında yatan nedenler sorgulanmış ve tartışılmıştır. Bu bağlamda nitel araştırma yöntemlerinden durum deseni çerçevesinde ele alınan gazetelerden elde edilen veriler içerik analizine dayalı betimsel analiz tekniği ile irdelenmiştir. Yapılan analizde bireyleri eğlendirecek, insanların ilginç bulduğu veya ideoloji, çatışma ve duygu yoğunluklu video haberlerin daha fazla görüntüleme sayısına ulaştığı anlaşılmıştır. Diğer yandan çoğu ana akım gazetelerin artık YouTube kanalı oluşturduğu ve bu kanallarını birer televizyon gibi kullanmaya çalıştıkları ortaya çıkmıştır.

Keywords

Habercilik, Gazetecilik Sosyal Ağlar Yazılı Basın YouTube

References

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  • Boyd, D. & Ellison, N. (2007). Social Network Sites: Definition, History, And Scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
  • Bruns, A. (2008). Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage. New York: Peter Lang.
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  • Kaplan, A. M. & Haenlein, M. (2010). Users of The World, Unite! The Challenges and Opportunities of Social Media, Business Horizons, 53(1), 59-68.
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  • Friedrichsen, M. & Kemalipour, Y. (Eds). Digital Transformation in Journalism and News Media (115-128). Cham: Springer.
  • Mythen, G. (2010). Reframing Risk? Citizen Journalism and The Transformation of News. Journal of Risk Research, 13(1), 45-58.
  • Newman, N. (2009). The Rise of Social Media and Its Impact on Mainstream Journalism (Reuters Institute for the Study of Journalism: Working Papers). Reuters Institute for the Study of Journalism, Department of Politics and International Relations, University of Oxford.
  • Nielsen blog. (2009, June). Time Spent on Social Sites Soars, (http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-on-facebook-up-700-butmyspace-still-tops-for-video (Erişim Tarihi: 28.02.2020).
  • Olmstead, K., Mitchell, A. & Rosenstiel, T. (2011, May). Navigating News Online: Here People Go, How They Get There and What Lures Them Away, Pew Research Center’s Project for Excellence in Journalism, http://www.journalism.org/analysis_report/ (Erişim Tarihi: 26.03.2020).
  • Özyal, B., & Tosun, G. E. (2017). Dijital Gazeteciliğin Gelişen Bir Formu Olarak Mobil Gazetecilik. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, (28), 60-81.
  • Paulussen, S. (2012). Technology and The Transformation of News Work: Are Labor Conditions In (Online) Journalism Changing? Eugenia Siapera and Andreas Veglis (eds) The Handbook of Global Online Journalism. (pp. 192-208). Malden, MA: Wiley-Blackwell.
  • Roberts, D. & Foehr, U. (2008). Trends in Media Use. Future of Children 18, (1). 11–37.
  • Stanyer, J. (2009). Web 2.0 And the Transformation of News and Journalism. A. Chadwick and P N. Howard (eds.). The Handbook of Internet Politics. (201-2139. New York: Routledge.
  • Tenenboim-Weinblatt, K., & Baden, C. (2018). Journalistic Transformation: How Source Texts Are Turned into News Stories. Journalism, 19(4), 481-499.
  • Yıldırım, B. (2010). Gazeteciliğin dönüşümü: yöndeşen ortam ve yöndeşen gazetecilik. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 6(2), 230-253.
  • Zelizer, B. (2019). Why Journalism Is About More Than Digital Technology. Digital Journalism, 7(3), 343-350.

Year 2020, Volume: 10 Issue: 4, 555 - 572, 30.09.2020

Serkan Bulut

Abstract

References

  • Atton, C. 2004. An Alternative Internet. Edinburgh: Edinburgh University Press.
  • Benkler, Y. (2006) The Wealth of Networks. How Social Production Transforms Markets and Freedom. New Haven, CT; London: Yale University Press.
  • Boyd, D. & Ellison, N. (2007). Social Network Sites: Definition, History, And Scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
  • Bruns, A. (2008). Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage. New York: Peter Lang.
  • Chaffee, S. H. & Metzger, M. J. (2001). The End of Mass Communication? Mass Communication & Society, 4(4), 365-379.
  • Chandra, A. & Kaiser, U. (2016). Newspapers and Magazines. Anderson, S. P., Waldfogel, J., & Stromberg, D. (Eds.). Handbook of Media Economics, Volume 1A, Asterdam: Elsevier.
  • Comscore, (2020). Top 50 Multi-Platform Properties (Desktop and Mobile) February 2020, https://www.comscore.com/Insights/Rankings (Erişim Tarihi: 01.03.2020).
  • Flew, T., & Wilson, J. (2010). Journalism as Social Networking: The Australian Youdecide Project And The 2007 Federal Election. Journalism, 11(2), 131-147.
  • Gauntlett, D. (2007). Media Studies 2.0. http://www.theory.org.uk/mediastudies2.htm (Erişim Tarihi: 29.02.2020).
  • Gillmor, D. (2006) We the Media. Grassroots Journalism by The People, For the People. Sebastopol, CA: O’Reilly.
  • Heinrich, A. (2008). Network Journalism: Moving Towards A Global Journalism Culture. Public Service Media for Communication and Partnership, RIPE conference, October 9-11, Mainz, Germany.
  • Hermida, A., Fletcher, F., Korell, D., & Logan, D. (2012). Share, Like, recommend: Decoding the Social Media News Consumer. Journalism studies, 13(5-6), 815-824.
  • Kaplan, A. M. & Haenlein, M. (2010). Users of The World, Unite! The Challenges and Opportunities of Social Media, Business Horizons, 53(1), 59-68.
  • Martens, B., Aguiar, L., Gomez-Herrera, E. & Müller-Langer, F. (2018). The Digital Transformation of News Media and The Rise of Disinformation and Fake News, JRC Digital Economy Working Paper, No. 2018-02, Seville: European Commission, Joint Research Centre (JRC).
  • Mortensen, M. (2014). Journalism and Eyewitness Images: Digital Media, Participation, and Conflict. Abingdon: Routledge.
  • Murschetz, P. C., & Friedrichsen, M. (2017). Does Online Video Save Printed Newspapers? Online Video as Convergence Strategy in Regional Printed News Publishing: The Case of Germany.
  • Friedrichsen, M. & Kemalipour, Y. (Eds). Digital Transformation in Journalism and News Media (115-128). Cham: Springer.
  • Mythen, G. (2010). Reframing Risk? Citizen Journalism and The Transformation of News. Journal of Risk Research, 13(1), 45-58.
  • Newman, N. (2009). The Rise of Social Media and Its Impact on Mainstream Journalism (Reuters Institute for the Study of Journalism: Working Papers). Reuters Institute for the Study of Journalism, Department of Politics and International Relations, University of Oxford.
  • Nielsen blog. (2009, June). Time Spent on Social Sites Soars, (http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-on-facebook-up-700-butmyspace-still-tops-for-video (Erişim Tarihi: 28.02.2020).
  • Olmstead, K., Mitchell, A. & Rosenstiel, T. (2011, May). Navigating News Online: Here People Go, How They Get There and What Lures Them Away, Pew Research Center’s Project for Excellence in Journalism, http://www.journalism.org/analysis_report/ (Erişim Tarihi: 26.03.2020).
  • Özyal, B., & Tosun, G. E. (2017). Dijital Gazeteciliğin Gelişen Bir Formu Olarak Mobil Gazetecilik. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, (28), 60-81.
  • Paulussen, S. (2012). Technology and The Transformation of News Work: Are Labor Conditions In (Online) Journalism Changing? Eugenia Siapera and Andreas Veglis (eds) The Handbook of Global Online Journalism. (pp. 192-208). Malden, MA: Wiley-Blackwell.
  • Roberts, D. & Foehr, U. (2008). Trends in Media Use. Future of Children 18, (1). 11–37.
  • Stanyer, J. (2009). Web 2.0 And the Transformation of News and Journalism. A. Chadwick and P N. Howard (eds.). The Handbook of Internet Politics. (201-2139. New York: Routledge.
  • Tenenboim-Weinblatt, K., & Baden, C. (2018). Journalistic Transformation: How Source Texts Are Turned into News Stories. Journalism, 19(4), 481-499.
  • Yıldırım, B. (2010). Gazeteciliğin dönüşümü: yöndeşen ortam ve yöndeşen gazetecilik. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 6(2), 230-253.
  • Zelizer, B. (2019). Why Journalism Is About More Than Digital Technology. Digital Journalism, 7(3), 343-350.
There are 28 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

Serkan Bulut 0000-0001-8252-5262

Publication Date September 30, 2020
Submission Date July 5, 2020
Acceptance Date July 16, 2020
Published in Issue Year 2020 Volume: 10 Issue: 4

Cite

APA Bulut, S. (2020). YAZILI BASIN SINIR ÖTESİNDE: İÇERİĞİN KÂĞITTAN VİDEOYA DÖNÜŞÜMÜ VE GAZETELERİN YOUTUBE PLATFORMUNDAKİ HABERCİLİK DENEYİMLERİ. Turkish Online Journal of Design Art and Communication, 10(4), 555-572.
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