Assessment of the Brand Attitudes of Taekwondo Coaches and Referees

Year 2018, Volume: 20 Issue: 1, 38 - 43, 30.04.2018

Yusuf Barsbuğa , Tuncay Sarıipek İbrahim Bülent Fişekçioğlu

https://doi.org/10.15314/tsed.421154

Abstract

The objective
of this study is to examine and interpret the brand attitudes of the coaches and referees
who take part in contests actively in our country and were included in the 2017
season activity schedule of Turkish Taekwondo Federation and who attended the Coaches and Referees Improvement
Seminar held in Antalya on December 11-19, 2017. The study group
consists of 346 coaches and referees who took part in the mentioned improvement
seminar in the 2017 season. In
the study conducted on the basis of the survey model, Brand Attitude Questionnaire
developed by Polat (2007) was used. In the evaluation of the data and in
finding the calculated values, SPSS 16,0 statistics package program was used. Data
were summarized by providing the percentages, averages, and standard deviations.
As the data were distributed normally, an independent group t test was used for
the double group comparisons and One-way Variance Analysis (ANOVA) was used for
the multiple group comparisons. Upon the conclusion of the ANOVA study, Tukey
HSD multiple comparison test was used to determine the source of the
significant differences. In the scope of this study, the scale reliability coefficient
was calculated as 0.89. In the study, the significance level was taken as 0.05 In conclusion
of the study, and upon the scrutiny of the Brand Attitude
Questionnaire point
averages of the referees and coaches participating in the study as per the
variables of gender, economic level, and sportive experience period, no statistically
significant level of differentiation was observed in all the subcategories, while
statistically significant differences were found in some subcategories according
to the variables of age and marital status. 

 

       

Keywords

Brand Attitude, Taekwondo, Coach, Referee

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