İnsanları Otomatikleştirmek ya da Otomasyonu İnsanlaştırmak? Bilgi ve Uygulama Arasındaki İlişkiyi Yeniden Tanımlamak İçin ‘Atque’ Tasarım ve İletişim Sistemi
Abstract
Bu makale, insan yaratıcılığının geliştirilmesi ve yeni teknolojiler arasındaki ilişkiyi ele alan “scientia Atque usus” Araştırma Merkezi’nin (sAu Araştırma Merkezi) yürüttüğü araştırmayı tanıtmaktadır. sAu Araştırma Merkezi, otomasyonun sosyal ve yaratıcı süreçler üzerindeki etkileri üzerine çalışmaktadır ve araştırma grubu, “Atque” Tasarım ve İletişim Sistemi’ni kavramış ve geliştirmiştir. Bu sistem araştırma, analiz, tasarım, geliştirme, belgeleme, izleme, iletişim ve eğitim faaliyetlerini gerçekleştirmek için işlevsel araçların bir paketi olarak tanımlanabilmektedir. Sürekli dönüşen bir sistem olan atque, kullanan insanlar ve gerçekleştirilmesi gereken projelere dayanır, bu nedenle canlı bir sistem olarak değişmektedir. Bu nedenle projenin ana özelliği insan odaklı tasarım olmasıdır; insan yaratıcılığını artırır ve ortak bir projede işbirliği yapan insanlar arasındaki işbirliğini teşvik eder.
References
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Automate humans or humanize automation? The “Atque” Design and Communication System to redefine the relationship between knowledge and know-how
Abstract
This paper introduces the research conducted by the “scientia Atque usus” Research Center for Generative Communication ETS (from now on: sAu Research Center) dealing with the relationship between new technologies and the enhancement of human creativity. sAu Research Center has been working on the impact of automation in social and creative processes and the research group has conceived and developed the “Atque” Design and Communication System: A suite of functional tools for carrying out activities of research, analysis, design, development, documentation, monitoring, communication and training. It is a system which is constantly transforming itself: it is based on the people who are using it and on the projects that have to be realized, so it changes as a living system. It is for this reason that the main characteristic is to be human-centered-design, it enhances human creativity and it fosters the collaboration among people who cooperate in a common project.
Keywords
Artificial Intelligence Generative Communication Collaborative Working Environment Automation Human Creativity
References
- Bateson, G. (1972). Steps to an ecology of mind. Ballantine Group.
- Chamorro-Premuzic, T. (2023). I, human: AI, automation, and the quest to reclaim what makes us unique. Harvard Business Review Press.
- ECSA (European Citizen Science Association). (2019). ECSA 10 principles of citizen science. OSF. Retrieved September 26, 2023 from https://osf.io/xpr2n/
- Engelbart, D. (1962). Augmenting the human intellect: A conceptual framework. Stanford Research Institute. Gigerenzer, G. (2022). How to stay smart in a smart world: Why human intelligence still beats algorithms. The MIT Press.
- Marchionne, I., Coppi, M., & Davini, M. (2020). La comunicazione: Strumento per valorizzare la complessità. In B. Baldi (Ed.), Comunicare ad arte per costruire contenuti e promuovere eventi (pp. 191-204). Zanichelli.
- Marchionne, I., Coppi, M., Davini, V., Pandolfini, E., & Sbardella, M. (2021). La centralidad del investigador y las métricas de la objetividad. Un sistema de documentación generativa (SDG) para las ciencias sociales y las ciencias humanas. In P. M. Cátedra García, & J. M. Valero Moreno (Eds.), Lectura, edición académica y creación literaria en el medio digital (pp. 167-188). Università di Salamanca.
- Morin, E. (1990). Introduction à la pensée complexe. Le Seuil.
- Ong, W. J. (1982). Orality and literacy: The technologizing of the word. Methuen.
- Pandolfini, E., Coppi, M., Davini, V., Marchionne, I., & Sbardella, M. (2019). Matrix system: Uno strumento di documentazione progettuale al servizio dell’intelligenza critica dell’uomo. In P. Orefice, M. R. Mancaniello, Z. Lapov, & S. Vitali (Eds.), Coltivare le intelligenze per la cura della casa comune. Scenari transdisciplinari e processi formativi di Cittadinanza terrestre (pp. 195-210). Pensa.
- Toschi, L. (2011). La comunicazione generativa. Apogeo.
- Toschi, L. (2015a). Cuando las nuevas tecnologías dejen de ser nuevas, ¿qué será de nosotros?. Hachetetepé Revista
- Científica de Educación y Comunicación, 2(11), 15-28. https://dx.doi.org/10.25267/Hachetetepe.2015. v2.i11.5
- Toschi, L. (2015b). Il digitale che voleva cambiare il mondo. Informazione, 13, 16-27.
- Toschi, L. (2019). Who is afraid of robots? Who is afraid of professors?. Caracteres: Estudios Culturales y Críticos de la Esfera Digital, 8(2), 238-249.
- Toschi, L., Davini, V., Pandolfini, E., & Sbardella, M. (2021). Generative communication paradigm and the project ‘scientia Atque usus’ (sAu): Community building strategies in health communication. Journal of Communication in Healthcare Strategies, Media and Engagement in Global Health, 14(4), 271-273. https://doi.org/10.1080/17538.068.2021.1992989
- Unesco (2005). Towards knowledge societies: UNESCO world report. Retrieved February 21, 2024 from http:// unesdoc.unesco.org/images/0014/001418/141843e.pdf
Details
| Primary Language | English |
|---|---|
| Subjects | Communication Theories, Communication Systems, New Communication Technologies |
| Journal Section | Commentary-Criticism |
| Authors | |
| Publication Date | March 18, 2024 |
| Submission Date | September 15, 2023 |
| Published in Issue | Year 2024 Issue: Cumhuriyetin 100. Yılında Geleceğin İletişimi Özel Sayısı |
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