THE SETTLEMENT IDENTITY AND SUSTAINABLE CONSUMPTION: AN APPLICATION IN BURDUR PROVINCE

Year 2020, Volume: 11 Issue: 27, 369 - 380, 10.06.2020

Ahmet Buğra Hamşıoğlu

https://doi.org/10.21076/vizyoner.658640

Cited By: 2

Abstract

The sense of settlement is considered as a collection of symbolic meanings, attachment and satisfaction with a spatial environment organized by an individual or a group. In this context, settlement identity defines the self-identity of a physical environment and attachment to the settlement identity can be observed as the cognitive or emotional attachment to a certain environment by an individual. The study measures the settlement identity regarding the attachment, sustainability with the past, sense of sincerity, and social attachment in the city centre of Burdur province. Face-to-face interview is conducted with 500 people through questionnaire method. According to the results obtained, among the settlement identity dimensions, dependence, continuity with past, perception of sincerity, solidarity and social dependence directly and positively affect the dependence on settlement. Furthermore, it is observed that dependence on settlement directly and positively affects the attitude and behaviour towards sustainable consumption and finally, attitude towards sustainable consumption directly and positively affects the sustainable consumption behaviour. In the study, it is revealed that being attached to their neighbourhoods by individuals with a strong settlement identity creates positive sustainable consumption attitudes and behaviours. The model test is conducted with partial least squares method and a theoretical model, which is developed from consumer behaviour, environmental psychology, and marketing literature is verified empirically

Keywords

Settlement Identity, Sustainable Consumption, Social Marketing

YERLEŞİM YERİ KİMLİĞİ VE SÜRDÜRÜLEBİLİR TÜKETİM: BURDUR İLİNDE BİR UYGULAMA

Abstract

Yerleşim yeri duygusu, birey veya grup tarafından düzenlenen mekânsal bir ortam ile sembolik anlamlar, bağlanma ve bir memnuniyet koleksiyonu olarak düşünülmektedir. Bu bağlamda yerleşim yeri kimliği, fiziksel bir ortamla ilgili olan öz kimliği ifade etmekte ve yerleşim yeri kimliğine olan bağlanma bireyin belirli bir ortama veya çevreye bilişsel ve duygusal bağlantısı olarak da görülmektedir. Bu çalışma, Burdur ili merkezinde yaşayan bireylerin bağlılık, geçmişle ile süreklilik, samimiyet algısı, dayanışma, sosyal bağlılığa dayanarak yaşanan il ile ilgili olarak yerleşim yeri kimliği ölçülmüştür. Çalışmadan elde edilen verilen anket yöntemi yardımı 500 kişi ile yüz yüze görüşme ile elde edilmiştir. Elde edilen sonuçlara göre, yerleşim yeri kimliği boyutlarından bağlılık, geçmiş ile süreklilik, samimiyet algısı, dayanışma sosyal bağlılık yerleşim yerine bağlılık üzerinde doğrudan ve pozitif etkili olduğu görülmüştür. Ayrıca, yerleşim yerine bağlılık, sürdürülebilir tüketime karşı tutum ve sürdürülebilir tüketim davranışı üzerinde doğrudan ve pozitif etkili olduğu görülmüş ve son olarak sürdürülebilir tüketime karşı tutum sürdürülebilir tüketim davranışı üzerinde doğrudan ve pozitif etkili olduğu görülmüştür. Çalışmada, güçlü bir yerleşim yeri kimliğine sahip bireylerin mahallerine bağlı kalmaları olumlu sürdürülebilir tüketim tutum ve davranışını ortaya çıkarmıştır. Kısmi en küçük kareler yöntemi ile model testi gerçekleştirilmiş, tüketici davranışı, çevre psikolojisi ve pazarlama yazınından geliştirilen teorik bir model ampirik olarak doğrulanmıştır. 

Keywords

Yerleşim Yeri Kimliği, Sürdürülebilir Tüketim, Sosyal Pazarlama.

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