Benefit Segmentation of Internet Users and Their Addictive Behavior

Year 2016, Volume: 2 Issue: 1, 21 - 30, 20.05.2016

Kemal Kurtuluş Sema Kurtuluş , Diren Bulut

Abstract

The dominance of technology is in consumers' daily life. Some of them prefer to use technology for business purposes; some integrate their basic needs of entertainment and fun over the internet and social media usage. This research aims to understand the dierent levels of integration and the deepness of the Internet users' needs and connection of online time, which might be an indication of online addictions and addictive behavior. With this purpose internet user groups are compared by the main purpose of the internet and social media usages. It is also aimed to define the behavioral differences based on the leading addictive signs of internet users.

Keywords

Internet Usage, Internet Addiction, Benet Base Segmentation, Social Online Behavior

References

• Aghdaie, M. H., S. H. Zolfani, and E. K. Zavadskas (2013). Market segment evaluation and selection based on application of fuzzy ahp and copras-g methods. Journal of Business Economics and Management 14 (1), 213-233.