İŞVEREN MARKASI STRATEJİSİ İZLEYEN ÇOKULUSLU İŞLETMELERDE ÜCRET VE ÖDÜLLER: FORTUNE100 ÖRNEĞİ

Yıl 2022, Sayı: 42, 636 - 672, 29.12.2022

Merve Gerçek

https://doi.org/10.14520/adyusbd.992366

Öz

Çokuluslu işletmeler, işgücü piyasasındaki en nitelikli adaylar tarafından tercih edilebilmek için işveren markası stratejisini izlemektedirler. Bu stratejinin bir parçası olarak ücret ve yan haklar paketleri, hem adaylara cazip gelebilmek hem de çalışanları elde tutmak için etkili bir araç olarak kullanılmaktadır. Her yıl dünyanın en çok tercih edilen işverenlerini belirlemek üzere yapılan araştırmalar işveren markası anlayışına yön vermektedir. Bu araştırmanın amacı 2020 yılı “Fortune100 En İyi İşyerleri Raporu”nda yer alan 100 çokuluslu işletmenin ücret ve yan haklar paketlerinin incelenmesidir. Bu amaçla, çokuluslu işletmelerin kurumsal internet sitelerinde ücret ve yan haklar paketleri ile ilgili açıklamalar, belge incelemesi yöntemi ile analiz edilmiştir. İçerik analizi sonucunda altı tema oluşturulmuştur. Araştırmanın bulguları, çokuluslu işletmelerde en fazla sunulan faydaların sağlık sigortası, ücretli izin, kariyer gelişimi olanakları, finansal faydalar ve ebeveynlik izinleri olduğunu ortaya koymuştur. Bu çalışmanın sonuçları, Türkiye’deki işletmelerin birer işveren markası olma sürecinde çalışanlara sunacağı ödül paketlerinin oluşturulmasında bilgi sağlayıcı olabilir.

Anahtar Kelimeler

İşveren markası, ücret, ödül, çokuluslu işletmeler, Fortune100.

Destekleyen Kurum

Yok

Proje Numarası

yok

COMPENSATION AND REWARDS IN MULTINATIONAL ENTERPRISES FOLLOWING EMPLOYER BRANDING STRATEGY: FORTUNE100 CASE

Öz

Multinational enterprises follow the employer branding strategy in order to be preferred by the most qualified candidates in the labor market. As part of this strategy, compensation and rewards are used as an effective tool both to attract candidates and to retain employees. The researches conducted every year to determine the most preferred employers in the world for understanding of employer branding. The purpose of this research is to examine compensation and rewards of multinational enterprises included in the 2020 “Fortune100 Best Workplaces”. For this purpose, explanations about wage and benefits packages on corporate websites of multinational enterprises were analyzed by document analysis method. Six themes emerged as a result of the content analysis. The findings of the study revealed that health insurance, paid leave, career development opportunities, financial benefits and parental leaves are the most offered benefits in multinational businesses.

Anahtar Kelimeler

Employer branding, compensation, wages, rewards, multinational enterprises, Fortune100.

Proje Numarası

yok

Kaynakça

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