Turizm ve Dijitalleşme Konulu Araştırmaların Bilimsel Haritalama Tekniği ile Bibliyometrik Analizi

Yıl 2023, Cilt: 9 Sayı: 1, 117 - 133, 30.03.2023

Tuğçe Özoğul Balyalı , Öznur Akgiş İlhan

https://doi.org/10.31592/aeusbed.1109542

Cited By: 2

Öz

Küresel ölçekte yaşanan dijitalleşme tüm sektörleri etkilediği gibi turizm sektörünü de etkilemiştir. Buna bağlı olarak günümüzde turizm ve dijitalleşme konusu bilimsel literatürde ilgi çekici hale gelmeye başlamıştır. Bununla birlikte turizm ve dijitalleşme ilişkisinin hangi bağlamda ele alındığını anlamaya yönelik çalışmalar sınırlıdır. Dolayısıyla bu çalışmanın amacı, Web of Science (WoS) veri tabanında yer alan turizm ve dijitalleşme konulu makalelerin kronolojisi, mevcut durumu ve güncel eğilimlerin belirlenmesidir. WoS veri tabanında (“tourism” and “digitalization”) anahtar kelimesi ile tarama yapılmış ve 143 makaleye ulaşılmıştır. Makaleler VOSviewer yazılımı kullanılarak analiz edilmiştir. Yayınların ülkelere göre dağılımı ise Coğrafi Bilgi Sistemleri (CBS) kullanılarak haritalanmıştır. Analiz sonucunda makalelerin Dijital Gerçeklik Teknolojileri, Turizm Modeli ve Stratejileri, Bilgi ve İletişim Teknolojileri, COVID 19, Turizmde Yönetim ve Turizmde Sosyal Medya olmak üzere altı kümede yoğunlaştığı görülmüştür. Buna ek olarak 2015 yılından itibaren konuyla ilgili yayın sayısının arttığı tespit edilmiştir. Ayrıca yayınların ülkelere göre dağılımları incelendiğinde de konuyla ilgili makalelerin Avrupa ülkeleri olmak üzere sosyo-ekonomik açıdan gelişmiş ülkelerde yoğunlaştığı bulunmuştur.

Anahtar Kelimeler

Turizm, Dijitalleşme, Bibliyometrik analiz, VOSviewer, Web of Science

Kaynakça

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