Enogastronomy in Northern Portugal: Destination Cooperation and Regional Identity

Year 2019, Volume: 7 Issue: 2, 216 - 237, 16.12.2019

Susana Rachão , Zélia Breda , Carlos Fernandes Veronika Joukes

https://doi.org/10.30519/ahtr.573163

Cited By: 4

Abstract

This study aims to understand how
conflicting stakeholders’ interests and agendas of the public, private and
non-profit sectors may affect the management of the tourism destination
identity. It focuses on Northern Portugal, a geographical area with contrasting
characteristics, ranging from coastal urban areas to rural hinterland, each
dealing with different development issues. The study is qualitative in nature,
being carried out using in-depth interviews conducted with various stakeholders
(public, private and non-profit sectors) at three wine regions located in
Northern Portugal. Data was examined through content analysis. The findings
suggest that there is an evident lack of cooperation between the food-and-wine
and the tourism sectors in the three wine regions, which tends to hinder the
construction of a territorial identity for development purposes. This study
identifies the role of public organisations in promoting a shared vision for
endogenous products alongside local stakeholders, thus contributing to the
construct of a territorial identity. Although regional identity is studied in
the relatively limited context of cooperation among stakeholders’ practices,
the paper exemplifies how local food and wine products can enhance the identity
of tourism destinations.

Keywords

food-and-wine, tourism, regional identity, cooperation, local products

Supporting Institution

This research was supported by the project NORTE-01-0145-FEDER-000038 (INNOVINE & WINE – Vineyard and Wine Innovation Platform) and by European and Structural and Investment Funds in the FEDER component, through the Operational Competitiveness and Internationalization Programme (COMPETE 2020) [Project No 006971 (UIC/SOC/04011)]; and national funds, through the FCT – Portuguese Foundation for Science and Technology under the UID/SOC/04011/2013.

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