Examining The Impacts of Restaurant Attributes on Satisfaction and Storytelling: The Case of Turkey

Yıl 2022, Cilt: 10 Sayı: 4, 559 - 579, 06.12.2022

Sezer Karasakal , Oğuz Doğan Sadık Can Gazelci

https://doi.org/10.30519/ahtr.925858

Cited By: 1

Öz

The current research aimed to search the impacts of restaurant attributes on satisfaction, and the impacts of satisfaction on storytelling in restaurants. The data was obtained from 226 academicians and administrators of 8 universities which were both public and private in Gaziantep, Hatay, Şanlıurfa, and Adana provinces of Turkey. The results revealed that food attributes, employees, and physical environment positively affect customer satisfaction. The results also revealed that satisfaction is a significant determinant of storytelling intention.

Anahtar Kelimeler

Restaurant attributes, Customer satisfaction, Storytelling, Turkey

Kaynakça

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