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THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON BRAND IMAGE AND BUYING BEHAVIOUR: COMPARATIVE ANALYSIS OF TURKEY-MALAYSIA COCA-COLA CONSUMERS

Yıl 2023, Cilt: 23 Sayı: 1, 487 - 504, 30.03.2023

Hilal Kılıç , Onur Türker , Ahmet Esad Yurtsever , Uchechi Cynthia Ohajionu

https://doi.org/10.11616/asbi.1218052

Öz

Today, brands benefit from marketing communication tools while communicating with their target audience. Corporate Social Responsibility activities are considered one of these tools. These activities also form a part of the marketing strategies of the brands. This study comparatively examines the extent to which the corporate social responsibility activities of the Coca-Cola brand, one of the most important global brands in the world, affect the buying behaviour of the target audience. When the literature is examined, it has been determined that there is no academic study in this field. With this study, it has been found that the brand's corporate social responsibility initiatives have an impact on customers' buying decisions as a result of a comparative examination of consumers in the two countries.

Anahtar Kelimeler

Corporote Social Responsibliity Brand İmage Purchase Behaviour Coca Cola

Kaynakça

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  • Abrahamse, W. & Steg, L. (2009). How Do Socio-Demographic And Psychological Factors Relate To Households’Direct And İndirect Energy Use And Savings? Journal Of Economic Psychology, 30, p. 711-720.
  • Adelaar, T., Chang, S., Lanchndorfer, K. M., Lee B. & Morimoto M. (2003). Effects Of Media Formats On Emotions & İmpulse Buying Behaviour. Journal Of Information Technology, 18, p. 247-266.
  • Alhaddad, A. (2014). The Effect Of Brand İmage And Brand Loyalty On Brand Equity. International Journal Of Business And Management Invention, 3(5), p. 28-32.
  • Altunışık, R. & İslamoğlu, A. H. (2013). Tüketici Davranışları. İstanbul: Beta Yayınları.
  • Alwi, S. F., & Kitchen, P. J. (2014). Projecting Corporate Brand İmage And Behavioural Response İn Business Schools:. Journal Of Business Research, 67(11),p. 2324-2336.
  • Babaoğul, M., Şener, A., & Buğday, E. (2016). Tüketici Profili, Eğilimleri ve Davranışları Analizi, Https://L24.İm/V5avp, Date Of Access: 01.09.2021.
  • Bilgin, Y. (2018). The Effect Of Social Media Marketing Activities On Brand Awareness, Brand İmage And Brand Loyalty. Business & Management Studies: An International Journal, 6(1), p.128-148.
  • Blackwell, R. D., Miniard, P. W. & Engel, J. F. (2001). Consumer Behaviour. Tex: Harcourt College Publishers.
  • Blom, A., Lange, F., & Hess Jr, R. L. (2017). Omnichannel-Based Promotions’ Effects On Purchase Behaviour And Brand İmage. Journal Of Retailing And Consumer Services, 39, p.286-295.
  • Capital Corporate Communications Sdn Bhd. (2013). Prime minister‟s CSR awards, ministry of women, family and communitydevelopment, Malaysia. Retrieved from http://www.anugerahcsrmalaysia.org/ [accessed Feb 17 2023].
  • Coca-Cola Company, Https://L24.İm/Jurl, Data access: 01.08.2022
  • Cox, R. & Brittan, Paul. (2004). Retailing: An İntroduction. Iss. No: 5, London: Pearson Education.
  • Chinomona, R. (2016). Brand Communication, Brand İmage And Brand Trust As Antecedents Of Brand Loyalty İn Gauteng Province Of South Africa. African Journal Of Economic And Management Studies. 7(1), p.124-138
  • Cömert, Y. & Durmaz, Y. (2006). Tüketicinin Tatmini İle Satın Alma Davranışlarını Etkileyen Faktörlere Bütünleşik Yaklaşım ve Adıyaman İlinde Bir Alan Çalışması. Journal Of Yasar University, 1(4), p.351-375.
  • Çetin, K. (2016). Kadın Tüketicilerin Giysi Satın Alma Davranışları ve Marka Bağımlılığı. Ahi Evran University Journal Of Institute Of Social Sciences, Vol.2, No.2, p. 22-40.
  • Demirgüneş, B. K., & Dağıstan, M. T. (2022). Tüketicilerin Kurumsal Sosyal Sorumluluk Algılarının Marka İmajı ve Pazarlama Performansı Üzerindeki Etkilerinin Değerlendirilmesi. Ali Yıldız( Ed.), Kürşat Çapraz ( Proje koordinatörü). Sosyal ve İdari Bilimlerde Akademik Araştırmalar içinde ( s. 54-89) İstanbul: Hiperyayın Dutta, Sujay, Abhijit Biswas, And Dhruv Grewal (2007), “Low Price Signal Default: An Empirical Investigation Of İts Consequences,” Journal Of The Academy Of Marketing Science, 35 (1), p.76-88.
  • Engizek, A. G. D. N., & Yaşin, B. (2016). Tüketicilerin Kurumsal Sosyal Sorumluluk Algılamalarının Marka Değeri Üzerine Etkisi. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 16(2),p. 69-88.
  • Erdem, A. (2006). Tüketici Odaklı Bütünleşik Pazarlama İletişimi. Ankara: Nobel Yayınevi.
  • Eren, S. S., & Eker, B. U. S. (2012). Kurumsal Sosyal Sorumluluk Algısının Marka İmajı, Algılanan Değer, Müşteri Tatmini ve Marka Sadakatine Etkisi Üzerine Bir Saha Araştırması: X Markası Örneği. Suleyman Demirel University Journal Of Faculty Of Economics & Administrative Sciences, 17(2), p.451-472.
  • Fianto, A. Y. A., Hadiwidjojo, D., & Aisjah, S. (2014). The İnfluence Of Brand İmage On Purchase Behaviour Through Brand Trust. Business Management And Strategy, 5(2), p.58-76.
  • Folse, Judith Anne Garretson, Ronald W. Niedrich, And Stacy Landreth Grau (2010), "Cause-Retailing Marketing:The Effects Of Purchase Quantity And Firm Donation Amount On Consumer Inferences And Participation Intentions,"Journal Of Retailing, 86 (4), p.295-309.
  • Güneş, İ., & KOÇYİĞİT, M. (2018). Spor Pazarlamasında Kurumsal Sosyal Sorumluluk Faalı̇Yetlerı̇Nin Marka İMajındakı̇ Rolü: Konyaspor Taraftarı ÜZerı̇Nde Bı̇R AraşTırma. Kurgu, 26(3),p.302-319.
  • Gürbüz, A., Doğan, M. (2013). Tüketicilerin Markaya Duyduğu Güven ve Marka Bağımlılığı İlişkisi. Uluslararası Yönetim İktisat ve İşletme Dergisi, 9 (19), p.239-258.
  • Güzel, Ö. (2013). Duyu Tabanlı Pozitif Yüklü Duygu ve Hislerin Satın Alma Sonrası Eğilimlere Etkisi: Alman Turistler Üzerinde Bir Araştırma. Anatolia: Turizm Araştırmaları Dergisi, 24(2), p.226-236.
  • Hacıoğlu-Deniz, M. (2012). Markalı Ürün Tercihlerinin Satın Alma Davranışları Üzerindeki Etkisi. Journal Of Social Policy Conferences, Issue: 61, p. 243-268.
  • He, Y., & Lai, K. K. (2014). The Effect Of Corporate Social Responsibility On Brand Loyalty: The Mediating Role Of Brand İmage. Total Quality Management & Business Excellence, 25(3-4), p.249-263.
  • Huang, L., Wang, M., Chen, Z., Deng, B., & Huang, W. (2020). Brand İmage And Customer Loyalty: Transmitting Roles Of Cognitive And Affective Brand Trust. Social Behavior And Personality: An İnternational Journal, 48(5), p.1-12.
  • İpek, Sucu (2020). Kurumsal Sosyal Sorumluluk Kampanyalarının Marka İmajına Etkisi: Türkcell Markası Örneği. Yalova Sosyal Bilimler Dergisi, 10(21), p.1-8.
  • Janonis, V., & Virvilaitė, R. (2007). Brand İmage Formation. Engineering Economics, 52(2), p.78-90
  • Karalar, R. (2009). Çağdaş Tüketici Davranışı. İzmir: Meta Basım.
  • Kim, R. B., & Chao, Y. (2019). Effects Of Brand Experience, Brand İmage And Brand Trust On Brand Building Process: The Case Of Chinese Millennial Generation Consumers. Journal Of International Studies, 12(3)., p.9-21.
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  • Maldonado-Guzman, G., Pinzon-Castro, S. Y., & Leana-Morales, C. (2017). Corporate Social Responsibility, Brand İmage And Firm Reputation İn Mexican Small Business. J. Mgmt. & Sustainability, 7 (3), p.38-47.
  • Malik, M. E., Naeem, B., & Munawar, M. (2012). Brand İmage: Past, Present And Future. Journal Of Basic And Applied Scientific Research, 2(12), p.13069-13075.
  • Martínez, P., Pérez, A., & Delbosque, I. R. (2014). CSR İnfluence On Hotel Brand İmage And Loyalty. Academia Revista Latinoamericana De Administración., 28(3), p.267-283.
  • Mohammed, A., & Rashid, B. (2018). A Conceptual Model Of Corporate Social Responsibility Dimensions, Brand İmage, And Customer Satisfaction İn The Malaysian Hotel İndustry. Kasetsart Journal Of Social Sciences, 39(2), p.358-364.
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  • Phan, C. X., Le, L. V., Duong, D., & Phan, T. C. (2021). The Impact Of Corporate Social Responsibility On Brand Image: A Case Study İn Vietnam. The Journal Of Asian Finance, Economics And Business, 8(4), p.423-431.
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KURUMSAL SOSYAL SORUMLULUK FAALİYETLERİNİN MARKA İMAJI BAĞLAMINDA SATIN ALMA DAVRANIŞINA ETKİSİ: TÜRKİYE-MALEZYA COCA-COLA TÜKETİCİLERİNİN KARŞILAŞTIRMALI ANALİZİ

Yıl 2023, Cilt: 23 Sayı: 1, 487 - 504, 30.03.2023

Hilal Kılıç , Onur Türker , Ahmet Esad Yurtsever , Uchechi Cynthia Ohajionu

https://doi.org/10.11616/asbi.1218052

Öz

Günümüzde markalar, hedef kitle ile iletişim kurarken pazarlama iletişimi araçlarından yararlanmaktadır. Kurumsal Sosyal Sorumluluk faaliyetleri bu araçlardan biri olarak değerlendirilmektedir. Bu faaliyetler, aynı zamanda markaların pazarlama stratejilerinin de bir parçasını oluşturmaktadır. Bu çalışma, dünyanın en önemli küresel markalarından biri olan Coca-Cola markasının gerçekleştirdiği kurumsal sosyal sorumluluk faaliyetlerinin hedef kitlenin satın alma davranışını hangi boyutta etkilediğini karşılaştırmalı olarak incelemektedir. Literatür incelendiğinde bu alanda yapılmış bir akademik çalışma bulunmadığı tespit edilmiştir. Bu araştırma ile iki ülkenin tüketicilerinin karşılaştırmalı analizleri neticesinde markanın kurumsal sosyal sorumluluk faaliyetlerinin tüketicinin satın alma davranışına etkisinin olduğu saptanmıştır.

Anahtar Kelimeler

Kurumsal Sosyal Sorumluluk Marka İmajı Satın Alma Davranışı Coca Cola

Kaynakça

  • Abdul, R.R., F.W. Jalaludin and K. Tajuddin. (2011). The importance of CSR on consumer behavior in Malaysia. Asian Academy of Management Journal, 16(1): 119-139.
  • Abrahamse, W. & Steg, L. (2009). How Do Socio-Demographic And Psychological Factors Relate To Households’Direct And İndirect Energy Use And Savings? Journal Of Economic Psychology, 30, p. 711-720.
  • Adelaar, T., Chang, S., Lanchndorfer, K. M., Lee B. & Morimoto M. (2003). Effects Of Media Formats On Emotions & İmpulse Buying Behaviour. Journal Of Information Technology, 18, p. 247-266.
  • Alhaddad, A. (2014). The Effect Of Brand İmage And Brand Loyalty On Brand Equity. International Journal Of Business And Management Invention, 3(5), p. 28-32.
  • Altunışık, R. & İslamoğlu, A. H. (2013). Tüketici Davranışları. İstanbul: Beta Yayınları.
  • Alwi, S. F., & Kitchen, P. J. (2014). Projecting Corporate Brand İmage And Behavioural Response İn Business Schools:. Journal Of Business Research, 67(11),p. 2324-2336.
  • Babaoğul, M., Şener, A., & Buğday, E. (2016). Tüketici Profili, Eğilimleri ve Davranışları Analizi, Https://L24.İm/V5avp, Date Of Access: 01.09.2021.
  • Bilgin, Y. (2018). The Effect Of Social Media Marketing Activities On Brand Awareness, Brand İmage And Brand Loyalty. Business & Management Studies: An International Journal, 6(1), p.128-148.
  • Blackwell, R. D., Miniard, P. W. & Engel, J. F. (2001). Consumer Behaviour. Tex: Harcourt College Publishers.
  • Blom, A., Lange, F., & Hess Jr, R. L. (2017). Omnichannel-Based Promotions’ Effects On Purchase Behaviour And Brand İmage. Journal Of Retailing And Consumer Services, 39, p.286-295.
  • Capital Corporate Communications Sdn Bhd. (2013). Prime minister‟s CSR awards, ministry of women, family and communitydevelopment, Malaysia. Retrieved from http://www.anugerahcsrmalaysia.org/ [accessed Feb 17 2023].
  • Coca-Cola Company, Https://L24.İm/Jurl, Data access: 01.08.2022
  • Cox, R. & Brittan, Paul. (2004). Retailing: An İntroduction. Iss. No: 5, London: Pearson Education.
  • Chinomona, R. (2016). Brand Communication, Brand İmage And Brand Trust As Antecedents Of Brand Loyalty İn Gauteng Province Of South Africa. African Journal Of Economic And Management Studies. 7(1), p.124-138
  • Cömert, Y. & Durmaz, Y. (2006). Tüketicinin Tatmini İle Satın Alma Davranışlarını Etkileyen Faktörlere Bütünleşik Yaklaşım ve Adıyaman İlinde Bir Alan Çalışması. Journal Of Yasar University, 1(4), p.351-375.
  • Çetin, K. (2016). Kadın Tüketicilerin Giysi Satın Alma Davranışları ve Marka Bağımlılığı. Ahi Evran University Journal Of Institute Of Social Sciences, Vol.2, No.2, p. 22-40.
  • Demirgüneş, B. K., & Dağıstan, M. T. (2022). Tüketicilerin Kurumsal Sosyal Sorumluluk Algılarının Marka İmajı ve Pazarlama Performansı Üzerindeki Etkilerinin Değerlendirilmesi. Ali Yıldız( Ed.), Kürşat Çapraz ( Proje koordinatörü). Sosyal ve İdari Bilimlerde Akademik Araştırmalar içinde ( s. 54-89) İstanbul: Hiperyayın Dutta, Sujay, Abhijit Biswas, And Dhruv Grewal (2007), “Low Price Signal Default: An Empirical Investigation Of İts Consequences,” Journal Of The Academy Of Marketing Science, 35 (1), p.76-88.
  • Engizek, A. G. D. N., & Yaşin, B. (2016). Tüketicilerin Kurumsal Sosyal Sorumluluk Algılamalarının Marka Değeri Üzerine Etkisi. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 16(2),p. 69-88.
  • Erdem, A. (2006). Tüketici Odaklı Bütünleşik Pazarlama İletişimi. Ankara: Nobel Yayınevi.
  • Eren, S. S., & Eker, B. U. S. (2012). Kurumsal Sosyal Sorumluluk Algısının Marka İmajı, Algılanan Değer, Müşteri Tatmini ve Marka Sadakatine Etkisi Üzerine Bir Saha Araştırması: X Markası Örneği. Suleyman Demirel University Journal Of Faculty Of Economics & Administrative Sciences, 17(2), p.451-472.
  • Fianto, A. Y. A., Hadiwidjojo, D., & Aisjah, S. (2014). The İnfluence Of Brand İmage On Purchase Behaviour Through Brand Trust. Business Management And Strategy, 5(2), p.58-76.
  • Folse, Judith Anne Garretson, Ronald W. Niedrich, And Stacy Landreth Grau (2010), "Cause-Retailing Marketing:The Effects Of Purchase Quantity And Firm Donation Amount On Consumer Inferences And Participation Intentions,"Journal Of Retailing, 86 (4), p.295-309.
  • Güneş, İ., & KOÇYİĞİT, M. (2018). Spor Pazarlamasında Kurumsal Sosyal Sorumluluk Faalı̇Yetlerı̇Nin Marka İMajındakı̇ Rolü: Konyaspor Taraftarı ÜZerı̇Nde Bı̇R AraşTırma. Kurgu, 26(3),p.302-319.
  • Gürbüz, A., Doğan, M. (2013). Tüketicilerin Markaya Duyduğu Güven ve Marka Bağımlılığı İlişkisi. Uluslararası Yönetim İktisat ve İşletme Dergisi, 9 (19), p.239-258.
  • Güzel, Ö. (2013). Duyu Tabanlı Pozitif Yüklü Duygu ve Hislerin Satın Alma Sonrası Eğilimlere Etkisi: Alman Turistler Üzerinde Bir Araştırma. Anatolia: Turizm Araştırmaları Dergisi, 24(2), p.226-236.
  • Hacıoğlu-Deniz, M. (2012). Markalı Ürün Tercihlerinin Satın Alma Davranışları Üzerindeki Etkisi. Journal Of Social Policy Conferences, Issue: 61, p. 243-268.
  • He, Y., & Lai, K. K. (2014). The Effect Of Corporate Social Responsibility On Brand Loyalty: The Mediating Role Of Brand İmage. Total Quality Management & Business Excellence, 25(3-4), p.249-263.
  • Huang, L., Wang, M., Chen, Z., Deng, B., & Huang, W. (2020). Brand İmage And Customer Loyalty: Transmitting Roles Of Cognitive And Affective Brand Trust. Social Behavior And Personality: An İnternational Journal, 48(5), p.1-12.
  • İpek, Sucu (2020). Kurumsal Sosyal Sorumluluk Kampanyalarının Marka İmajına Etkisi: Türkcell Markası Örneği. Yalova Sosyal Bilimler Dergisi, 10(21), p.1-8.
  • Janonis, V., & Virvilaitė, R. (2007). Brand İmage Formation. Engineering Economics, 52(2), p.78-90
  • Karalar, R. (2009). Çağdaş Tüketici Davranışı. İzmir: Meta Basım.
  • Kim, R. B., & Chao, Y. (2019). Effects Of Brand Experience, Brand İmage And Brand Trust On Brand Building Process: The Case Of Chinese Millennial Generation Consumers. Journal Of International Studies, 12(3)., p.9-21.
  • Kotler, P. & Keller, K. L. (2009). Marketing Management. Upper Saddle River, New Jersey: Pearson. Kurumsal Sosyal Sorumluluk İşletmeler ve Sosyal Sorumluluk EDİTÖR: Coşkun Can Aktan.
  • Levy, M. & Weitz, B. (2004). Retail Management. Iss. No: 5, New York: Mcgraw Hill Irwin.
  • Maldonado-Guzman, G., Pinzon-Castro, S. Y., & Leana-Morales, C. (2017). Corporate Social Responsibility, Brand İmage And Firm Reputation İn Mexican Small Business. J. Mgmt. & Sustainability, 7 (3), p.38-47.
  • Malik, M. E., Naeem, B., & Munawar, M. (2012). Brand İmage: Past, Present And Future. Journal Of Basic And Applied Scientific Research, 2(12), p.13069-13075.
  • Martínez, P., Pérez, A., & Delbosque, I. R. (2014). CSR İnfluence On Hotel Brand İmage And Loyalty. Academia Revista Latinoamericana De Administración., 28(3), p.267-283.
  • Mohammed, A., & Rashid, B. (2018). A Conceptual Model Of Corporate Social Responsibility Dimensions, Brand İmage, And Customer Satisfaction İn The Malaysian Hotel İndustry. Kasetsart Journal Of Social Sciences, 39(2), p.358-364.
  • Mucuk, İ. (1999). Pazarlama İlkeleri. İstanbul: Türkmen Kitabevi.
  • Muratoğlu, M. (2016). Satın Alma Davranışlarını Etkileyen Faktörler. Https://L24.İm/Ywxv, Date Of Access: 01.09.2021.
  • Naqvi, S. R., Ishtiaq, S., Scholar, K., Nousheen, M., Ali, S., & Samar, I. (2013). Impact Of Corporate Social Responsibility On Brand İmage İn Different Fmcgs Of Pakistan. Unpublished Doctoral Dissertation). Mohammad Ali Jinnah University, Islamabad. 5 (1), p.79-93.
  • Phan, C. X., Le, L. V., Duong, D., & Phan, T. C. (2021). The Impact Of Corporate Social Responsibility On Brand Image: A Case Study İn Vietnam. The Journal Of Asian Finance, Economics And Business, 8(4), p.423-431.
  • Pride, W. M. & Ferrell, O. C. (2005). Marketing: Concepts And Strategies. 5th Edition. Abingdon, UK: Houghton Mifflin.
  • Raji, R. A., Rashid, S., & Ishak, S. (2019). The Mediating Effect Of Brand İmage On The Relationships Between Social Media Advertising Content, Sales Promotion Content And Behavioural İntention. Journal Of Research İn Interactive Marketing, 13(3), p.302-330.
  • Ramya, N. & Ali, S. M. (2016). Factors Affecting Consumer Buying Behaviour. International Journal Of Applied Research, 2(10), p.76-80.
  • Rodrigues, P., Real, E., Vitorino, F., & Cantista, I. (2011, January). The İmportance Of Corporate Social Responsibility İn The Brand İmage. In 10th International Marketing Trends Congress, Paris, January (p. 21-23).
  • Roscoe, J.T. (1975) Fundamental Research Statistics for the Behavioural Sciences, 2nd edition. New York: Holt Rinehart & Winston.
  • Salehzadeh, R., Pool, J. K., & Najafabadi, A. H. J. (2018). Exploring The Relationship Between Corporate Social Responsibility, Brand İmage And Brand Equity İn Iranian Banking İndustry. Journal Of Islamic Accounting And Business Research. 9 (2), p.106-118.
  • Sallam, M. A. (2014). The Effects Of Brand İmage And Brand İdentification On Brand Love And Purchase Decision Making: The Role Of WOM. International Business Research, 7(10), p.187-193.
  • Schiffman, L. & Wisenblit, J, (2019). Consumer Behaviour. 12th Edition, New York: Pearson Education.
  • Semenik, R. (2002). Promotion & İntegrated Marketing Communications. Canada: Southwestern.
  • Singh, K. S. D. & Islam, M. A. (2017). Gauging Malaysian Consumers Perspectives about Corporate Social Responsibility. Asian Economic and Financial Review, 7(7), 737–747.
  • Solomon, M. R., Bamossy, G. J., Askegaard, S. & Hogg, M. K. (2016). Consumer Behaviour: A European Perspective. Harlow: Pearson.
  • Sudha, M. & Sheena, K. (2017). Impact Of İnfluencers İn The Consumer Decision Process: The Fashion İndustry. SCMS Journal Of Indian Management, Vol. 14, Iss. 3, p.14-30.
  • Sullivan, M. & Adcock, D. (2002). Retail Marketing. London: Thomson.
  • Tsao, W.C. and Y.H. Chen. (2011). A study of the impact and application of cause-corporate brand alliance on Taiwan‟s touristamusement industy. African Journal of Business Management, 52(2): 316-331
  • Tek, Ö. & B. Özgül, E. (2005). Modern Pazarlama İlkeleri. İzmir: Birleşik Yayıncılık.
  • Tığlı, M., Pirtini, S., & Çelik, C. (2007). Sosyal Sorumluluk Kampanyalarının Genç Tüketicilerin Marka Farkındalığı Üzerindeki Etkisinin İncelenmesine Yönelik Bir Araştırma. Öneri Dergisi, 7(27), p.83-93.
  • Vigneron, F. & Johnson, L. W. (1999). A Review And A Conceptual Framework Of Prestige-Seeking Consumer Behaviour. Academy Of Marketing Science Review, 1, p. 1-15.
  • Wijaya, B. S. (2013). Dimensions Of Brand İmage: A Conceptual Review From The Perspective Of Brand Communication. European Journal Of Business And Management, 5(31), p.55-65.
  • Yaman, Z. (2018). The Effect Of Word Of Mouth Marketıng On The Purchase Behavıor Vıa Brand İmage And Perceıved Qualıty. Montenegrin Journal Of Economics, 14(2), p. 175-182.
  • Zhou, J. X., Arnold, P. A., & Yu, J. (2010). Chinese Consumer Decision-Making Styles: A Comparison Between The Coastal And İnland Regions. Journal Of Business Research, 63, p. 45-51.
  • https://www.aa.com.tr/tr/sirkethaberleri/gida/coca-cola-turkiye-nin-sosyal-sorumluluk-projelerine-iki-odul-birden-/645636). Data Access:10.02.2023
  • (https://amcham.com.my/coca-cola-malaysia/). Data Access:10.02.2023
  • (https://www.cocacola.com.tr/kurumsal/duyurular/coca-cola-turkiye-nin-gelecegin-tarimi-projesi-ne-odul).
  • Data Access:12.02.2023 (https://www.coca-cola.com.tr/surdurulebilirlik/atiksiz-bir-dunya/coca-cola-turkiye-mavi-is-birligi).
  • (https://www.minimeinsights.com/2021/12/01/press-release-of-coca-cola-malaysia-donating-essential-items-to-elderly-home-in-seremban). Data Access:12.02.2023
Toplam 67 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Araştırma Makaleleri
Yazarlar

Hilal Kılıç 0000-0002-6628-4080

Onur Türker 0000-0002-5119-0313

Ahmet Esad Yurtsever 0000-0001-9845-3785

Uchechi Cynthia Ohajionu 0000-0003-3400-4926

Erken Görünüm Tarihi 30 Mart 2023
Yayımlanma Tarihi 30 Mart 2023
Gönderilme Tarihi 12 Aralık 2022
Yayımlandığı Sayı Yıl 2023 Cilt: 23 Sayı: 1

Kaynak Göster

APA Kılıç, H., Türker, O., Yurtsever, A. E., Ohajionu, U. C. (2023). THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON BRAND IMAGE AND BUYING BEHAVIOUR: COMPARATIVE ANALYSIS OF TURKEY-MALAYSIA COCA-COLA CONSUMERS. Abant Sosyal Bilimler Dergisi, 23(1), 487-504. https://doi.org/10.11616/asbi.1218052
AMA Kılıç H, Türker O, Yurtsever AE, Ohajionu UC. THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON BRAND IMAGE AND BUYING BEHAVIOUR: COMPARATIVE ANALYSIS OF TURKEY-MALAYSIA COCA-COLA CONSUMERS. ASBİ. Mart 2023;23(1):487-504. doi:10.11616/asbi.1218052
Chicago Kılıç, Hilal, Onur Türker, Ahmet Esad Yurtsever, ve Uchechi Cynthia Ohajionu. “THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON BRAND IMAGE AND BUYING BEHAVIOUR: COMPARATIVE ANALYSIS OF TURKEY-MALAYSIA COCA-COLA CONSUMERS”. Abant Sosyal Bilimler Dergisi 23, sy. 1 (Mart 2023): 487-504. https://doi.org/10.11616/asbi.1218052.
EndNote Kılıç H, Türker O, Yurtsever AE, Ohajionu UC (01 Mart 2023) THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON BRAND IMAGE AND BUYING BEHAVIOUR: COMPARATIVE ANALYSIS OF TURKEY-MALAYSIA COCA-COLA CONSUMERS. Abant Sosyal Bilimler Dergisi 23 1 487–504.
IEEE H. Kılıç, O. Türker, A. E. Yurtsever, ve U. C. Ohajionu, “THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON BRAND IMAGE AND BUYING BEHAVIOUR: COMPARATIVE ANALYSIS OF TURKEY-MALAYSIA COCA-COLA CONSUMERS”, ASBİ, c. 23, sy. 1, ss. 487–504, 2023, doi: 10.11616/asbi.1218052.
ISNAD Kılıç, Hilal vd. “THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON BRAND IMAGE AND BUYING BEHAVIOUR: COMPARATIVE ANALYSIS OF TURKEY-MALAYSIA COCA-COLA CONSUMERS”. Abant Sosyal Bilimler Dergisi 23/1 (Mart 2023), 487-504. https://doi.org/10.11616/asbi.1218052.
JAMA Kılıç H, Türker O, Yurtsever AE, Ohajionu UC. THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON BRAND IMAGE AND BUYING BEHAVIOUR: COMPARATIVE ANALYSIS OF TURKEY-MALAYSIA COCA-COLA CONSUMERS. ASBİ. 2023;23:487–504.
MLA Kılıç, Hilal vd. “THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON BRAND IMAGE AND BUYING BEHAVIOUR: COMPARATIVE ANALYSIS OF TURKEY-MALAYSIA COCA-COLA CONSUMERS”. Abant Sosyal Bilimler Dergisi, c. 23, sy. 1, 2023, ss. 487-04, doi:10.11616/asbi.1218052.
Vancouver Kılıç H, Türker O, Yurtsever AE, Ohajionu UC. THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON BRAND IMAGE AND BUYING BEHAVIOUR: COMPARATIVE ANALYSIS OF TURKEY-MALAYSIA COCA-COLA CONSUMERS. ASBİ. 2023;23(1):487-504.
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