EVALUATION OF RIVAL PAIRS’ COMPETITIVE ACTIONS: THE CASE OF TURKISH INTERNATIONAL AIRLINE MARKET

Yıl 2023, Cilt: 14 Sayı: 2, 753 - 781, 30.12.2023

Mehmet Yaşar , Ender Gerede

https://doi.org/10.54688/ayd.1277398

Öz

Air transportation is a sector where more than one competitor faces each other in many markets simultaneously, and the competition is experienced based on the route. The study aims to classify the competitive actions performed by 26 airlines in the Turkish international airline market from 2014-2018. The study aims to classify the competitive actions performed by 26 airlines in the Turkish international airline market from 2014-2018. The evaluation of these actions will be conducted in the context of the rival pair. The study aims to classify the competitive actions performed by 26 airlines in the Turkish international airline market from 2014-2018. The study classified competitive actions based on their types and identified the preferred moves of airlines. The results indicate that traditional airlines tend to use schedule-based actions more frequently. Additionally, all airlines tend to use schedule and price-related actions the most. The analysis of the actions between competitors reveals an asymmetry of rivalry among the airlines.

Anahtar Kelimeler

Competition, Competitive Dynamics, Strategy, Airline Management

HAVAYOLU PAZARINDAKİ REKABETÇİ EYLEMLERİN RAKİP ÇİFTLERİ BAĞLAMINDA DEĞERLENDİRİLMESİ: TÜRKİYE DIŞ HATLAR ÖRNEĞİ

Öz

Havayolu taşımacılığı aynı anda birden fazla rakibin birçok pazarda karşı karşıya geldiği ve rekabetin uçuş hattı temelinde yaşandığı bir sektördür. Bu çalışmanın amacı havayolu pazarında gerçekleştirilen rekabetçi eylemlerin sınıflandırılması ve bu eylemlerin rakip çifti bağlamında değerlendirilmesidir. Bu kapsamda Türk dış hatlar havayolu pazarında rekabet eden 26 havayolu işletmesinin rekabetçi eylemleri 2014-2018 dönemi için rakip çifti temelinde analiz edilmiştir. Ayrıca gerçekleştirilen rekabetçi eylemler hamle türlerine göre sınıflandırılmış ve havayolu işletmelerinin hangi hamle türünü daha çok tercih ettiği de ortaya çıkarılmıştır. Araştırma sonuçları geleneksel havayolu işletmelerinin tarife temelli hamlelere daha çok başvurduğunu göstermektedir. Ek olarak tüm havayolu işletmelerinin en fazla başvurduğu hamle tarife ve fiyat ile ilgili hamlelerdir. Rakip çifti temelindeki hamle analizleri havayolu işletmeleri arasında rekabet asimetrisinin var olduğunu ortaya koymaktadır.

Anahtar Kelimeler

Rekabet, Rekabetçi Dinamikler, Strateji, Havayolu Yönetimi

Kaynakça

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