Dijital Aktivizmde Ünlüler: Ahbap Platformu Üzerine Bir Değerlendirme

Yıl 2019, Sayı: 56, 87 - 117, 27.06.2019

Ebru Gökaliler , Ezgi Saatçioğlu

Öz

Ünlüler, aktivist bir amaçla eşleştirilerek sahip oldukları geniş kitlelere seslenme gücüyle toplumda farkındalık yaratma, harekete geçirme sağlayarak aktivist bir kimlik edinebilmektedir. Bu betimleyici çalışma; ünlülerin, aktivist kimliklerini sosyal medya hesaplarına yansıtarak geniş kitlelere ulaşabildikleri temeline dayanmaktadır. Çalışmanın amacı; ünlülerin aktivist çalışmalarını, aktivist kimliklerini kendi sosyal medya hesaplarına yansıtmalarını ve oluşturulan özel platformları incelemektir. Araştırmada, aktivist bir sanatçı olarak değerlendirilen Haluk Levent’in resmi Twitter hesabı ve Ahbap Platformu ekseninde amaçsal örneklem yöntemiyle incelenmektedir. Örneklemin seçiminde Haluk Levent’in yardımsever ünlü kimliğiyle giderek artan popülerliğine bağlı olarak Twitter’da artan erişim kitlesi etkili olmuştur. İçerik analizi tekniğinden yararlanılan analiz, 15.10.2018-15.12.2018 olarak sınırlandırılmıştır. Araştırma sonucunda Haluk Levent’in resmi Twitter hesabında yer alan tweetlerin büyük oranda kendi hesabından gönderildiği; retweetlerin çoğunluğunun Ahbap Platformu’ndan olduğu görülmektedir. Bu bağlamda dernek gönüllülerinin çalışmalarını öne çıkardığı ve ünlü kimliğiyle dernek çalışmalarını eşleştirmeye çalıştığı söylenebilmektedir. Twitter gönderilerinde yüksek oranda görsellerden yararlanılmaktadır. Farklı toplumsal konulardaki paylaşımlar arasında en yüksek oranda gönderinin 'Sağlık' konusunda olduğu görülmektedir. Gönderilerdeki metin tonununsa hem aktivizme yönelik hem de aktivizm dışı içeriklerde çoğunlukla samimidir. Ünlü aktivizmi modeline göre Twitter’da 'Sözcü' kategorisinde ünlü aktivizmi gerçekleştirdiği saptanmıştır. 

Anahtar Kelimeler

Dijital aktivizm, ünlü aktivizmi, sosyal medya aktivizmi, sosyal medyada ünlü aktivizmi, T

Celebrities in Digital Activism: An Evaluation of ‘Ahbap Platformu’

Öz

With the power to speak to a wide audience celebrities can create an awareness in society and mobilization can be ensured by transfering meaning between celebrity identity and an activist purpose. This study is based on the fact that celebrities’ ability to access a wide audience by channeling their activist identity through their social media accounts. This study aims to examine how celebrities reflect their activist efforts and identities in their social media accounts. Haluk Levent’s official Twitter account, who’s been considered as an activist celebrity, is examined using the purposive sampling. This sample was chosen because of his popularity due to celebrity activism, and his 

growing ability to reach more people. The content analysis technique was used. The analysis was limited to the period between 15.10.2018-15.12.2018. As a result of the study, the majority of the retweets belong to the ‘Ahbap Platformu’. In this context, he highlights the work of volunteers, associating his personal brand and the organization. He has tweeted about various social issues, notably ‘Health’. The tone of the text appears to be mostly warm in both the activist and non-activist content. According to the celebrity activism model, his Twitter activism can be categorized as ‘Spokesperson’. 

Anahtar Kelimeler

Digital activism, celebrity activism, social media activism, celebrity activism on social media, Twitter

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