Process Analysis in Maritime Logistic Pricing Activities with Monte Carlo Simulation in Fuzzy Environment

Yıl 2020, Sayı: 66, 22 - 40, 26.10.2020

Sibel Bayar , Ercan Akan

Öz

Nowadays, increasing competition conditions show their effect in logistics sector as in all sectors. Logistics processes contain many activities, including pricing. Although competition is not only a price-oriented process in logistics companies, when a holistic approach is taken, businesses will provide customer satisfaction in a more competitive environment. One of the most important functions of pricing is the supply of the most affordable price and the most suitable service to the sales department's price requests in the shortest time. In addition, considering the logistics sector as a service sector, it further increases the importance of pricing in logistics. In this study, the analysis of the pricing process in logistics was performed by applying Monte Carlo simulation in the fuzzy time environment. Firstly, the pricing process was breakdown structure into activities, and fuzzy times were assigned to these activities, and fuzzy times were defuzzied and analysed with the Monte Carlo simulation. The analysis of the subject and the proposed method reveals the originality of the study.

Anahtar Kelimeler

Logistics Process, Logistics Activities, Monte Carlo Simulation, Pricing Process

Bulanık Çevre Ortamında Monte Carlo Simülasyonu ile Denizyolu Lojistiği Fiyatlandırma Süreç Analizi

Öz

Günümüzde artan rekabet koşullar tüm sektörlerde olduğu gibi lojistik sektöründe de etkisini göstermektedir. Lojistik süreçleri fiyatlandırma dahil olmak üzere pek çok aktiviteyi barındırmaktadır. Lojistik şirketlerinde rekabet sadece fiyat odaklı bir süreç olmamakla beraber bütüncül bir yaklaşım sergilendiğinde işletmeler daha rekabetçi bir ortamda müşteri memnuniyeti sağlayacaklardır. Fiyatlandırmanın en önemli fonksiyonlarından biri satış departmanının fiyat taleplerine en kısa sürede, en uygun fiyat ve en uygun servis hizmetinin tedarikidir. Bunun yanında bir hizmet sektörü olarak lojistik sektörü dikkate alındığında, lojistikte fiyatlandırmanın önemini daha da arttırmaktadır. Bu çalışmada bulanık süre ortamında Monte Carlo simülasyonu uygulanarak lojistikte fiyatlandırma sürecinin analizi yapılmıştır. Öncelikle fiyatlandırma süreci faaliyetlere ayrıştırılarak bu faaliyetlere bulanık süreler atanmış ve bulanık süreler durulaştırılarak Monte Carlo simülasyonu ile analizi yapılmıştır. Ele alınan konu ve önerilen yöntemle analizi, çalışmanın özgünlüğünü ortaya koymaktadır.

Anahtar Kelimeler

Lojistik Süreci, Lojistik Faaliyetler, Monte Carlo Simülasyonu, Fiyatlandırma Süreci

Kaynakça

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