Termal Konaklama İşletmelerinde Sürdürülebilirlik İletişimi

Yıl 2024, Sayı: 82, 159 - 170, 24.10.2024

İlker Vural , Elif Tuba Tamer

https://doi.org/10.51290/dpusbe.1480420

Öz

Bu çalışmada, termal konaklama işletmelerinin web sitelerinin içeriklerinin ve sürdürülebilir uygulamaları kapsayan sürdürülebilirlik iletişim düzeylerinin tespit edilmesi amaçlanmıştır. Çalışma kapsamında Kütahya, Eskişehir, Afyon ve Uşak’ta faaliyette bulunan termal konaklama işletmelerinin web siteleri, bilgi ve süreç, değer, ilişkiler, tasarım ve kullanılabilirlik, güven ve sürdürülebilirlik iletişimi boyutları açısından incelenmiştir. Çalışmadan elde edilen sonuçlara göre termal konaklama işletmelerinin büyük bir çoğunluğunun web sitelerini etkin bir şekilde kullanmadığı ve sürdürülebilir uygulamalara/davranışlara yönelik bilgi paylaşımlarının oldukça sınırlı olduğu tespit edilmiştir.

Anahtar Kelimeler

Sürdürülebilir turizm, Sürdürülebilirlik iletişimi, Termal konaklama işletmeleri

Sustainability Communication in Thermal Hotels

Öz

In this study, the aim was to determine the content of thermal accommodation establishments' websites and the levels of sustainability communication covering sustainable practices. Within the scope of the study, the websites of thermal accommodation establishments operating in Kütahya, Eskişehir, Afyon and Uşak were examined in terms of aspects such as information and process, values, relationships, design and usability, trust, and sustainability communication. According to the results obtained from the study, it was determined that the majority of thermal accommodation establishments do not effectively utilize their websites, and their information sharing regarding sustainable practices/behaviors is quite limited.

Anahtar Kelimeler

Sustainable tourism, Sustainability communication, Thermal hotels

Kaynakça

• Asmelash, A.G & Kumar, S. (2019). Assessing progress of tourism sustainability: developing and validating sustainability indicators. Tourism Management, 71, 67-83.
• Bogren, M. & Sörensson, A. (2021) Tourism companies’ sustainability communication – creating legitimacy and value. Scandinavian Journal of Hospitality and Tourism, 21:5, 475-493, doi: 10.1080/15022250.2021.1974542.
• Booking.com Sustainability Travel Report (2022). Erişim adresi: https://www.gstcouncil.org/booking-com-2022-sustainable-travel-report/
• Booking.com Sustainability Travel Report (2023). Erişim adresi: https://www.bookingholdings.com/wp-content/uploads/2024/04/2023-BHI-Sustainability-Report.pdf
• Bozloğan, R. (2005). Sürdürülebilir gelişme düşüncesinin tarihsel arka planı. Sosyal Siyaset Konferansları Dergisi, 50, 1011-1028.
• Butler, R.W (1999). Sustainable tourism: a state of the art review. Tourism Geographies, 1(1), 7-25.
• Castellani, V. & Sala, S. (2010). Sustainable performance index for tourism policy development. Tourism Management, 31, 871-880.
• Choi, H.C. & Sırakaya, E. (2006). Sustainability indicators for managing community tourism. Tourism Management, 27, 1274-1289.
• Dymond, S.J. (1997). Indicators of sustainable tourism in New Zealand: a local government perspective. Journal of Sustainable Tourism, 5(4), 279-293.
• Farsari, Y. & Prastacos, P. (2000). Sustainable tourism indicators: pilot estimation for the municipality of Hersonissos, Crete. International Scientific Conference “Tourism on Islands and Specific Destinations”, University of the Aegean, Chios, 14-16 December 2000.
• Fernández-Vallejo, A. M. (2023). Communicating sustainability in Spanish hotel chains: The use of websites as a legitimation tool. Doxa Comunicación, 37, 167-191.
• Gúčik, M. & Marciš, M. (2020). Sustainable tourism indicators in protected areas. Erişim adresi: https://pb.edu.pl/oficyna-wydawnicza/wp-content/uploads/sites/4/2020/06/Obszary-przyrodniczo-cenne-w-rozwoju-turystyki1.pdf.
• Global Sustainable Tourism Council (GSTC), (2016). Global Sustainable Tourism Council. GSTC Endüstri Kriterleri. Erişim adresi: chrome-e1tension://efaidnbmnnnibpcajpcglclefindmkaj/viewer.html?pdfurl=https%3A%2F%2Fwww.gstcouncil.org%2Fwp-content%2Fuploads%2FTR-Turkish-GSTC-Industry-Criteria-only-Dec-2016.pdf&clen=1418621&chunk=true.
• Hazarhun, E., Çetinsöz, B. C., ve Bilgin, Y. K. (2023). Analysis of the website of hotels with sustainable tourism certificate: the case of Türkiye. Journal of Tourism Leisure and Hospitality, 5(2), 96-108.
• Joseph, C., Lin, V. C. S., Nichol, E. O., and Jussem, P. M. (2014). Sustainability disclosure on Malaysian hotel websites. In Proceedings Conference: International Conference on Governance (ICG 2014), Universiti Utara, Malaysia (Vol. 29).
• Khatter, A., McGrath, M., Pyke, J., White, L. and Lockstone-Binney, L. (2019) Analysis of hotels’ environmentally sustainable policies and practices: sustainability and corporate social responsibility in hospitality and tourism. International Journal of Contemporary Hospitality Management, 31(6), 23942410.
• Ko, J. T. (2001). Assessing progress of tourism sustainability. Annals of Tourism Research, 28(3), 817-820.
• Lane, B. (1994). Sustainable rural tourism strategies: A tool for development and conservation. Journal of Sustainable Tourism, 2(1-2), 102-111.
• Lee, J. & Morrison, A.M. (2010). A comparative study of web site performance. Journal of Hospitality and Tourism Technology, 1(1), 50-67.
• Leyva, E. S., and Parra, D. P. (2021). Environmental approach in the hotel industry: riding the wave of change. Sustainable Futures, 3, 100050.
• Liu, Z. (2003). Sustainable tourism development: a critique. Journal of Sustainable Tourism, 11(6), 459-475.
• Logar, I. (2010). Sustainable tourism management in Crikvenica, Croatia: An assessment of policy instruments. Tourism Management, 31, 125-135.
• Lozano-Oyola, M. Blancas, F.J., González, M. & Caballero, R. (2012). Sustainable tourism indicators as planning tools in cultural destinations. Ecological Indicators, 18, 659-675.
• Manning, T. (1999). Indicators of tourism sustainability. Tourism Management, 20, 179-181.
• Nam, H. V., Lo, A., Yeung, P., & Hatter, R. (2020). Hotel ICON: Towards a role-model hotel pioneering sustainable solutions. Asia Pacific Journal of Tourism Research, 25(5), 572-582.
• Özdemir, Ş. (2021). Sustainability communication in tourism industry: an analysis of companies listed in Borsa Istanbul Equity Market according to OSEC model. Turizm Akademik Dergisi, 8(1), 321-334.
• Özlü, Ö. (2023). Sustainability communication: analysis of Sustainable Development Goals 2030 Practices of the Hotel Chains in Turkey. Manas Sosyal Araştırmalar Dergisi, 12(1), 364-376.
• Pato, M.L. & Duque, A.S. (2021). Sustainability communication in rural tourism: website content analysis, in Viseu Dão Lafões Region (Portugal). Sustainability, 13(16), 8849. doi: 10.3390/ su13168849.
• Torres-Delgado, A. & Saarinen, J. (2014). Using indicators to assess sustainable tourism development: a review. Tourism Geographies, 16(1), 31-47.
• White, V., McCrum, G., Blackstock, K.L. ve Scott, A. (2006). Indicators and sustainable tourism: literature review. Macaulay Institute: Aberdeen, UK.
• World Commission on Environment and Development (WCED), (1987). Report of the World Commission on Environment and Development: Our Common Future. Erişim adresi: https://sustainabledevelopment.un.org/content/documents/5987our-common-future.pdf.
• WTO (2004). Indicators of sustainable development for tourism destinations: A guidebook. World Tourism Organization: Madrid, Spain.
• Tamer, E. T. & Mısırdalı Yangil, F. (2021). Turizmde sürdürülebilirlik göstergeleri: otel işletmeleri yöneticileri üzerine bir uygulama. Business & Management Studies: An International Journal, 9(3), 943-955.
• Tamer, E.T. & Uzun, H. (2023). Beş yıldızlı otel işletmelerinin misyon ve vizyon beyanlarının izlenim yönetimi stratejileri kapsamında incelenmesi. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 77, 201-218
• Tiago, F., Gil, A., Stemberger, S.& Borges-Tiago, T. (2021). Digital sustainability communication in tourism. Journal of Innovation & Knowledge, 6, 27-34.
• Tölkes, C. (2018). Sustainability communication in tourism – A literature review. Tourism Management Perspectives, 27, 10-21.