DEFINING TWITTER AGENDA DURING JUNE 2015 TURKEY GENERAL ELECTION, A SOCIAL NETWORK ANALYSIS APPLICATION

Yıl 2017, Cilt: 7 Sayı: 1, 2 - 10, 01.06.2017

N. Bilge İspir , Deniz Kılıç

Öz

This paper investigates Twitter agenda during Turkey general election at the 2015 June 7th with using
social network analysis. In total 810 tweets of top 18 most followed accounts of journalist/columnists on Twitter
was analyzed during election. Study cover the time period 31 May - 14 June 2015. Content analysis was used for
data gathering and five coders were used. Krippendorf Alpha was computed for inter-coder reliability.
Calculated KALPHA is 0,80. Eleven main categories were defined at the end of content analysis and two
matrices were created based on eleven categories. One matrix for one week before election and the other matrix
for one week after election. Data was analyzed with network analysis software named as UciNet and NetDraw.
Results show that, politics, election, media, democracy are the most central topics for one week before the
election. Besides, politics, election, democracy, media are the most central topics for the one week after election
It was found also two matrices (one week before and after election) are related to each other. 

Anahtar Kelimeler

Agenda Setting, election, Twitter, social network analysis

HAZIRAN 2015 GENEL SEÇIMLERINDE TWITTER GÜNDEMINI BELIRLEME. BIR SOSYAL AĞ ANALIZI UYGULAMASI

Öz

Bu çalışma, 7 Haziran 2015 Türkiye genel seçimlerinde Twitter gündemini sosyal ağ analizi kullanarak
incelemektedir. Seçim boyunca en çok takipçisi olan 18 köşe yazarının 810 Twetter gönderisi incelenmiştir.
Çalışma 31 Mayıs-14 Haziran dönemlerini kapsamaktadır. Veri toplama aşamasında içerik analizi kullanılmış,
Beş kodlayıcı için kodlayıcılar arası güvenilirlik katsayısı olarak Krippendorf Alfa katsayısı hesaplanmıştır.
Hesaplanan KALPHA değeri 0,80’dir. İçerik analizi sonucunda 11 kategori belirlenmiş ve bu 11 kategoriye göre
iki matris oluşturulmuştur. Bir matris seçimden bir hafta öncesi için, bir matris seçimden bir hafta sonrası için.
Veri, ağ analizi programlarından UciNet ve NetDraw kullanılarak analiz edilmiştir. Elde edilen bulgulara göre
seçimden bir hafta öncesi için siyaset, seçim, medya ve demokrasi en merkezde olan konular olmuştur. Bunun
yanında seçimden bir hafta sonrası için siyaset, seçim, demokrasi ve meyda en merkezdeki konular olmuştur.
Ayrıca oluşturulan iki matrisin (Seçimden bir hafta önce ve seçinden bir hafta sonra) birbiri ile ilişkili olduğu
görülmüştür. 

Anahtar Kelimeler

Gündem Belirleme, seçim, Twitter, sosyal ağ analizi

Kaynakça

• Cheng, Y., & Chan, C. M. (2015). The Third Level of Agenda Setting in Contemporary China: Tracking Descriptions of Moral and National Education in Media Coverage and People’s Minds. International journal of Communication, 9, 1090-1107.
• Guo, L. (2012). The application of social network analysis in agenda setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616- 631.
• Hanneman, R. A. and Riddle M. (2005). Introduction to social network methods. Riverside, CA: University of California, Riverside (published in digital form at http://faculty.ucr.edu/~hanneman/)
• Kadry, S. (2014).Social Network Analysis. Bentham e-books. eISBN: 978-1-60805-818-1
• Kiousis, S., Mitrook, M., Wu, X., & Seltzer, T. (2006). First-and second-level agendabuilding and agenda-setting effects: Exploring the linkages among candidate news releases, media coverage, and public opinion during the 2002 Florida gubernatorial election. Journal of Public Relations Research, 18(3), 265-285.
• Lee, H., & Len-Ríos, M. E. (2014). Defining obesity: Second-level agenda setting attributes in black newspapers and general audience newspapers. Journal of health communication, 19(10), 1116-1129.
• McCombs M., (2004). Setting the agenda: The mass media and public opinion. Malden, MA: Blackwell Publishing Inc.
• McCombs, M., Llamas, J. P., Lopez-Escobar, E., & Rey, F. (1997). Candidate images in Spanish elections: Second-level agenda-setting effects. Journalism & Mass Communication Quarterly, 74(4), 703-717.
• McCombs, M., Lopez-Escobar, E., & Llamas, J. P. (2000). Setting the agenda of attributes in the 1996 Spanish general election. Journal of Communication, 50(2), 77-92.
• McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media.Public opinion quarterly, 36(2), 176-187.
• McCombs, M. E., Shaw, D. L., & Weaver, D. H. (2014). New directions in agendasetting theory and research.Mass Communication and Society, 17(6), 781-802.
• Vargo, C. J., Guo, L., McCombs, M., & Shaw, D. L. (2014).Network issue agendas on Twitter during the 2012 US presidential election.Journal of Communication, 64(2), 296- 316.
• Wasserman S. and Faust, K. (1994).Social Network Analysis.Cambridge University Press.
• Winter, J. P., &Eyal, C. H. (1981). Agenda setting for the civil rights issue. Public opinion quarterly, 45(3), 376-383.
• Yüksel, E. (2001). Medyanın Gündem Belirleme Gücü. Çizgi Kitapevi, Konya.