Covid-19 Salgınının Tüketicilerin Talep Yapısı Üzerindeki Etkileri

Yıl 2020, Cilt: 4 Sayı: 2, 479 - 503, 30.12.2020

Şerife Merve Koşaroğlu , Esra Aydın Ünal , İlkay Noyan Yalman

https://doi.org/10.35342/econder.653208

Öz

Covid-19 salgını, sosyal ve ekonomik alanlarda pek çok farklı etkinin ortaya çıktığı bir süreç olmuştur. Covid-19 salgını nedeniyle oluşan arz şoku, talep şokuna yol açarak ekonomilerdeki yapısal sorunların derinleşmesine neden olmuştur. Devletler bu noktada ekonomiyi güçlü tutmak üzere çeşitli teşvik paketlerini uygulamaya koymuştur. Bu çalışmada, salgını kontrol etmek amacıyla kısıtlamaların yoğun olduğu dönemde, Covid-19 salgınının hanehalkının tüketim harcamalarına dolayısıyla talep yapısındaki değişmelere etkisinin belirlenmesi amaçlanmıştır. Bu amaçla, piyasadaki değişimler gözlemlenerek hazırlanan anketten elde edilen bulgulara göre; Covid-19 salgını tüketim, alışveriş tercihleri ve ödeme yöntemleri konularında etkili olarak, tüketicilerin talep düzeyinde değişikliklere sebep olmuştur. Salgın sürecinde, tüketicilerin virüse yakalanmayacak şekilde alışveriş ve ödeme faaliyetlerini gerçekleştirmeyi hedefledikleri sonucuna ulaşılmıştır.

Anahtar Kelimeler

Covid-19 Salgını, Talep, Tüketici, Tüketim, Sosyo-Ekonomik Etki

The Effects of Covid-19 Pandemic on Consumers’ Demand Structure

Öz

The Covid-19 pandemic has been a process in which many different effects have emerged in social and economic areas. The supply shock caused by the Covid-19 pandemic lead to a demand shock and caused the structural problems in economies to deepen. At this point, states have implemented various incentive packages to keep the economy strong. In this study, it was aimed to determine the effect of Covid-19 to the changes in the consumption expenditures and so the demand structure of the household in the period when restrictions were intense to control the pandemic. For this purpose, according to the findings obtained from the survey prepared by observing the changes in the market; the Covid-19 pandemic caused changes in the demand level of consumers by affecting consumption, shopping preferences and payment methods. It was concluded that the consumers aimed to carry out shopping and payment activities in a way that they would not get infected during the pandemic. 

Anahtar Kelimeler

Covid-19 Pandemic, Demand, Socio-Economic Impact, Consumer, Consumption

Kaynakça

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