İş analitiği ve değer zinciri: Detaylı ve sistematik bir literatür taraması

Yıl 2019, Sayı: 54, 1 - 24, 31.12.2019

Emrah Bilgiç , Mehmet Ali Türkmenoğlu , Gülgönül Bozoğlu Batı

https://doi.org/10.18070/erciyesiibd.510774

Öz

Bilgi ve iletişim
teknolojilerindeki yaşanan hızlı gelişmeler iş dünyasında da köklü değişimlere
yol açmaktadır. Günümüz firmaları rekabet edebilmek amacıyla hızlı bir biçimde
değişen ve gelişen veri kaynaklarını takip etmek, veri toplama ve depolama teknolojilerini
güncellemek, veriyi her geçen gün daha etkin yönetmek ve veriden faydalı
bilgiler elde edip bu bilgileri değere dönüştürmek zorundadır. Firmalar, İş
Analitiği sayesinde sahip oldukları verilerden yararlı bilgiler elde edip bu
bilgilerle karar verme süreçlerini destekleyip rekabet avantajı sağlamakta ve
stratejik değer elde etmektedir. Bu derleme çalışmasında İş Analitiği konusu
sistematik bir biçimde ayrıntılı olarak incelenecek ayrıca Değer Zinciri
Analizi ile bağlantısı kurulacaktır. Bu sayede İş Analitiğinden faydalanan
firmaların ne tür değerler geliştirdikleri Değer Zinciri Analizi
perspektifinden ortaya konacaktır. 

Anahtar Kelimeler

İş Analitiği, Değer Zinciri, Büyük Veri Analitiği, Sistematik Literatür Taraması

Business analytics and value chain: A comprehensive and systematic literature review

Öz

The rapid developments in
information and communication technologies have triggered radical changes in
the business world. In order to remain competitive, current firms must pursue
the transforming and developing data sources; update the data collection and
storage technologies; manage the data effectively and acquire useful knowledge
from databases to transform it into the value. Firms that use Business
Analytics obtain beneficial insights from the data and use these data to
support their decision-making processes which eventually create competitive
advantage and strategic value for firms. In this review, the concept of
Business Analytics will be examined thoroughly, and it will be linked with the
Value Chain Model. By this means, what sort of values are created by the firms
those use Business Analytics will be demonstrated from the Value Chain
perspective.

Anahtar Kelimeler

Business Analytics, Value Chain, Big Data Analytics, Systematic Review

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