Investigation Of Gaming Addiction with A Model Which Enrolles Technology Acceptance Model (TAM) and Planned Behavior Theory (PBT)

Yıl 2020, Sayı: 57, 1 - 26, 23.12.2020

Veysel Yılmaz , Erkan Arı , Yusuf Bilge

https://doi.org/10.18070/erciyesiibd.757409

Cited By: 1

Öz

The purpose of this article is to
investigate the factors affecting online game addiction with a research model
that integrates the Technology Acceptance Model (TKM) and Planned Behavior
Theory (PDT). In this context, a research model
was used that integrates Technology Acceptance Model (TAM) and Planned Behavior
Theory (PBT). The Technology Acceptance Model is able to give researchers
important ideas in the process of explaining and predicting individuals'
behavior in general and their tendency to use or not to use technology. The
Theory of Planned Behavior is a theory designed to explain and predict human
behavior that occurs on a particular subject. Game addiction is considered a
type of technology addiction, but is also evaluated in the internet addiction
subcategory. For this reason, TAM and PBT are based on the game addiction model
that will be created. Structural Equation Modelling (SEM) was used to test the
compatibility of the proposed model. At the end of the study, it was estimated
that a one-unit increase in perceived enjoyment would increase the attitude
towards online play by 0.92 units, as well as significant increases in the
intentions and behavior of playing such games as the dependence on online play
increases. The results of this study highlight some important issues
related to the critical determinants of users' intention and behavior to online
game, which have not been addressed in previous research.

Anahtar Kelimeler

Online Gaming, Attitude and Behavior, Technology Acceptance Model, Planned Behavior Theory, Structural Equation Modelling

Oyun Bağımlılığının Teknoloji Kabul Modeli (TKM) ve Planlı Davranış Teorisini (PDT) Bütünleştiren Bir Model İle Araştırılması

Öz

Bu
makalenin amacı, online oyun bağımlılığına etki eden faktörlerin Teknoloji
Kabul Modeli (TKM) ve Planlı Davranış Teorisini (PDT) bütünleştiren bir
araştırma modeli ile araştırmaktır. Teknoloji Kabul Modeli, bireylerin genel
olarak davranışlarını ve teknolojiyi kullanma veya kullanmama konusundaki
eğilimlerini açıklamak ve tahmin etme sürecinde araştırmacılara önemli fikirler
verebilmektedir. Planlı Davranış Teorisi ise belirli bir konuda gerçekleşen
insan davranışlarını açıklamak ve tahmin etmek amacıyla tasarlanmış bir teoridir.
Oyun bağımlılığı, bir tür teknoloji bağımlılığı türü olarak kabul edilmekle
birlikte internet bağımlılığı alt kategorisinde de değerlendirilmektedir. Bu
sebeple oluşturulacak olan oyun bağımlılığı modelinde TKM VE PDT esas
alınmıştır. Önerilen modelin uyumunun
sınanmasında ise Yapısal Eşitlik Modellemesi (YEM) kullanılmıştır. Çalışma
sonunda Algılanan Keyifteki bir birimlik artış, online oyuna yönelik olumu
tutumu 0,92 birim arttıracağı, ayrıca online oyuna yönelik bağımlılık arttıkça
bu tür oyunları oynama niyetlerinde ve davranışlarında da anlamlı artışlar
olacağı tahmin edilmiştir. Bu çalışmanın sonuçları, kullanıcıların önceki
araştırmalarda ele alınmamış olan online oyun oynama niyetinin ve davranışının
kritik belirleyicileri ile ilgili bazı önemli konulara ışık tutmaktadır. 

Anahtar Kelimeler

Online Oyun, Tutum ve Davranış, Teknoloji Kabul Modeli, Planlı Davranış Teorisi, Yapısal Eşitlik Modellemesi

Kaynakça

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