CONSUMER XENOCENTRISM: BIBLIOMETRIC ANALYSIS with RSTUDIO

Yıl 2023, Cilt: 8 Sayı: 3, 814 - 827, 09.10.2023

Pınar Yürük Kayapınar

https://doi.org/10.29106/fesa.1302809

Öz

The aim of this study is to show the status of the publications on consumer xenocentrism, which has a limited number of publications, to examine the methodological dimension, to reveal the trend and future aspects of the concept. For this reason, bibliometric analysis was performed using biblioshiny in the bibliometrix program in RStudio. The publications on the concept in WoS and Scopus databases between the years 2013-2023 were examined. 49 documents were obtained from 36 sources. Results are given at five different levels: documents, authors, affiliations, countries, sources. According to the results, almost all the studies on the concept are related to the consumer behavior literature in the field of marketing. An increase has been observed in studies on the subject, especially in recent years. Most of these studies are based on the quantitative method. There are no studies with qualitative methods. Another result is that there is no study conducted in Turkey in these databases.

Anahtar Kelimeler

Consumer Xenocentrism, Bibliometric Analysis, RStudio

TÜKETİCİ ZENOSENTRİZMİ: RSTUDIO ile BİBLİYOMETRİK ANALİZ

Öz

Bu çalışmanın amacı, sınırlı sayıda yayını olan consumer xenocentrism ile ilgili yapılan çalışmaların mevcut durumunu göstermek, metodolojik boyutunu incelemek, kavramın eğilimini ve gelecek yönlerini ortaya çıkarmaktır. Bu nedenle RStudio’da bibliometrix programında biblioshiny kullanılarak bibliyometrik analiz yapılmıştır. Kavramla ilgili 2013-2023 yılları arasında WoS ve Scopus veritabanlarındaki yayınlar incelenmiştir. Toplam 36 kaynaktan 49 doküman elde edilmiştir. Sonuçlar beş farklı düzeyde verilmiştir: documents, authors, affiliations, countries, sources. Sonuçlara göre, kavramla ilgili yapılan çalışmaların neredeyse tamamı pazarlama alanında tüketici davranışı literatürü ile ilgilidir. Konuyla ilgili çalışmalarda özellikle son yıllarda bir artışın olduğu gözlenmiştir. Bu çalışmaların büyük bir kısmı nicel yönteme dayalıdır. Nitel yöntemlerle yapılan çalışmalara rastlanmamıştır. Bir diğer sonuç ise, bu veritabanlarında Türkiye’de yapılan bir çalışma bulunamamıştır.

Anahtar Kelimeler

Tüketici Yabancı Merkezciliği, Bibliyometrik Analiz, RStudio

Kaynakça

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